Heejin Lim

2.4k total citations · 1 hit paper
45 papers, 1.7k citations indexed

About

Heejin Lim is a scholar working on Marketing, Sociology and Political Science and Information Systems and Management. According to data from OpenAlex, Heejin Lim has authored 45 papers receiving a total of 1.7k indexed citations (citations by other indexed papers that have themselves been cited), including 21 papers in Marketing, 20 papers in Sociology and Political Science and 11 papers in Information Systems and Management. Recurrent topics in Heejin Lim's work include Digital Marketing and Social Media (16 papers), Consumer Behavior in Brand Consumption and Identification (15 papers) and Technology Adoption and User Behaviour (10 papers). Heejin Lim is often cited by papers focused on Digital Marketing and Social Media (16 papers), Consumer Behavior in Brand Consumption and Identification (15 papers) and Technology Adoption and User Behaviour (10 papers). Heejin Lim collaborates with scholars based in United States, South Korea and Poland. Heejin Lim's co-authors include Archana Kumar, Alan J. Dubinsky, Leslie Cuevas, Chung‐Wha Ki, Sze Man Chong, Richard Widdows, Jungkun Park, Michelle Childs, Jewon Lyu and Hyun‐Joo Lee and has published in prestigious journals such as Journal of Business Research, Tourism Management and Sustainability.

In The Last Decade

Heejin Lim

40 papers receiving 1.5k citations

Hit Papers

Influencer marketing: Social media influencers as human b... 2020 2026 2022 2024 2020 100 200 300
What are hit papers?

Hit papers significantly outperform the citation benchmark for their cohort. A paper qualifies if it has ≥500 total citations, achieves ≥1.5× the top-1% citation threshold for papers in the same subfield and year (this is the minimum needed to enter the top 1%, not the average within it), or reaches the top citation threshold in at least one of its specific research topics.

  1. Influencer marketing: Social media influencers as human brands attaching to followers and yielding positive marketing results by fulfilling needs
    2020 398 citations Leslie Cuevas, Heejin Lim et al. profile →

Peers — A (Enhanced Table)

Peers by citation overlap · career bar shows stage (early→late) cites · hero ref

Name h Career Trend Papers Cites
Heejin Lim United States 15 1.1k 888 609 417 115 45 1.7k
María Sicilia Piñero Spain 21 1.2k 1.1× 893 1.0× 454 0.7× 305 0.7× 85 0.7× 54 1.6k
Angella J. Kim United States 5 1.6k 1.5× 1.2k 1.4× 658 1.1× 361 0.9× 67 0.6× 6 2.0k
Christy Ashley United States 12 1.1k 1.0× 778 0.9× 353 0.6× 287 0.7× 78 0.7× 22 1.5k
Ewa Masłowska United States 20 1.1k 1.0× 742 0.8× 374 0.6× 284 0.7× 82 0.7× 37 1.4k
Rafael Anaya‐Sánchez Spain 18 1.4k 1.3× 833 0.9× 634 1.0× 339 0.8× 61 0.5× 31 1.9k
Man Lai Cheung Hong Kong 26 1.6k 1.5× 1.1k 1.2× 722 1.2× 303 0.7× 94 0.8× 41 2.1k
Juran Kim South Korea 22 1.1k 1.0× 870 1.0× 371 0.6× 220 0.5× 182 1.6× 40 1.6k
Ding Hooi Ting Malaysia 27 1.3k 1.2× 882 1.0× 675 1.1× 413 1.0× 65 0.6× 93 2.0k
Xiabing Zheng China 17 1.5k 1.4× 1.1k 1.3× 925 1.5× 354 0.8× 137 1.2× 35 2.1k
Laurence Dessart Belgium 13 1.8k 1.7× 1.3k 1.4× 564 0.9× 533 1.3× 152 1.3× 23 2.1k

Countries citing papers authored by Heejin Lim

Since Specialization
Citations

This map shows the geographic impact of Heejin Lim's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Heejin Lim with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Heejin Lim more than expected).

Fields of papers citing papers by Heejin Lim

Since Specialization
Physical SciencesHealth SciencesLife SciencesSocial Sciences

This network shows the impact of papers produced by Heejin Lim. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Heejin Lim. The network helps show where Heejin Lim may publish in the future.

Co-authorship network of co-authors of Heejin Lim

This figure shows the co-authorship network connecting the top 25 collaborators of Heejin Lim. A scholar is included among the top collaborators of Heejin Lim based on the total number of citations received by their joint publications. Widths of edges represent the number of papers authors have co-authored together. Node borders signify the number of papers an author published with Heejin Lim. Heejin Lim is excluded from the visualization to improve readability, since they are connected to all nodes in the network.

All Works

20 of 20 papers shown
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Lim, Heejin, et al.. (2024). Gestalt food presentation: Its influence on visual appeal and engagement in the Instagram context. Tourism Management. 107. 105080–105080. 6 indexed citations
3.
Lim, Heejin, et al.. (2023). Do diverse frontline employees make a difference in customers' self-concept and store attitude? The role of diversity in body size and ethnicity. Journal of Fashion Marketing and Management. 27(6). 925–943. 1 indexed citations
4.
Lim, Heejin, et al.. (2023). Visual aesthetics and multisensory engagement in online food delivery services. International Journal of Retail & Distribution Management. 51(8). 975–990. 11 indexed citations
5.
Yoon, Borham, et al.. (2023). Campus Dining Sustainability: A Perspective from College Students. Sustainability. 15(3). 2134–2134. 6 indexed citations
6.
Strübel, Jessica, et al.. (2022). ‘I just want a shirt that will fit me!’: An inductive approach to understanding transgender consumers’ shopping experiences. Fashion Style & Popular Culture. 10(1). 63–81. 2 indexed citations
7.
Lim, Heejin, et al.. (2021). Objectification Found in High School Girls’ Experience With Dress Code Enforcement. Clothing and Textiles Research Journal. 42(2). 103–120. 1 indexed citations
8.
Lim, Heejin, Michelle Childs, Leslie Cuevas, & Jewon Lyu. (2021). Between you and me: The effects of content ephemerality and the role of social value orientation in luxury brands’ social media communication. Journal of Global Fashion Marketing. 12(2). 120–132. 13 indexed citations
9.
Lim, Heejin, et al.. (2021). Journey to the Self: In-Depth Case Studies of Trans Men’s Self-Construction through Body Work and Clothing. Fashion Theory. 26(7). 1035–1058. 3 indexed citations
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Lim, Heejin, et al.. (2019). You Shall (Not) Fear. Journal of Fashion Marketing and Management. 23(4). 628–644. 14 indexed citations
12.
Lim, Heejin. (2019). A study on Junior faculty’s adaptation process on teaching activities: A case on College of Education. The Journal of Korean Teacher Education. 36(1). 359–384.
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Lim, Heejin, et al.. (2018). Can Fear Stop Animal Cruelty in Fashion Industry? The Effect of Negative Arousal in a Nonprofit Organization’s Social Media Campaigns. Iowa State University Digital Repository (Iowa State University). 75(1). 2 indexed citations
15.
Lim, Heejin, Michelle Childs, Leslie Cuevas, & Jewon Lyu. (2018). CHANEL INVITES YOU BACKSTAGE! PHOTO NARRATIVE AND VIP EMOTIONS IN LUXURY BRANDS’ SOCIAL MEDIA COMMUNICATION. Global Fashion Management Conference. 2018. 454–454. 1 indexed citations
16.
Shin, Jung Cheol, et al.. (2018). Doctoral students’ satisfaction in a research-focused Korean university: socio-environmental and motivational factors. Asia Pacific Education Review. 19(2). 159–168. 32 indexed citations
17.
Shin, Jung Cheol, et al.. (2015). The ‘sandwich generation’ in Korean academe: between traditional academic authority and meritocratic culture. Studies in Higher Education. 40(8). 1406–1422. 12 indexed citations
18.
Lim, Heejin & Jewon Lyu. (2012). It’S Not All About Coffee: Netnography of the Starbucks Brand Page on Facebook. ACR North American Advances. 2 indexed citations
19.
Lee, Hyun‐Joo, Heejin Lim, Laura Jolly, & Jieun Lee. (2009). Consumer Lifestyles and Adoption of High-Technology Products: A Case of South Korea. Journal of International Consumer Marketing. 21(2). 153–167. 82 indexed citations
20.
Lim, Heejin, Richard Widdows, & Neal H. Hooker. (2009). Web content analysis of e‐grocery retailers: a longitudinal study. International Journal of Retail & Distribution Management. 37(10). 839–851. 36 indexed citations

Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.

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