Veronica L. Thomas

1.4k total citations · 1 hit paper
50 papers, 991 citations indexed

About

Veronica L. Thomas is a scholar working on Marketing, Sociology and Political Science and Social Psychology. According to data from OpenAlex, Veronica L. Thomas has authored 50 papers receiving a total of 991 indexed citations (citations by other indexed papers that have themselves been cited), including 33 papers in Marketing, 27 papers in Sociology and Political Science and 11 papers in Social Psychology. Recurrent topics in Veronica L. Thomas's work include Consumer Behavior in Brand Consumption and Identification (30 papers), Digital Marketing and Social Media (21 papers) and Psychology of Moral and Emotional Judgment (7 papers). Veronica L. Thomas is often cited by papers focused on Consumer Behavior in Brand Consumption and Identification (30 papers), Digital Marketing and Social Media (21 papers) and Psychology of Moral and Emotional Judgment (7 papers). Veronica L. Thomas collaborates with scholars based in United States, Ghana and Latvia. Veronica L. Thomas's co-authors include Kendra Fowler, Jennifer Wiggins Johnson, Robert D. Jewell, Dora E. Bock, Pamela E. Grimm, Pei Xu, Jeremy S. Wolter, Erin Steffes, Hua Chang and Judy Harris and has published in prestigious journals such as Journal of Business Research, Journal of Retailing and European Journal of Marketing.

In The Last Decade

Veronica L. Thomas

47 papers receiving 935 citations

Hit Papers

Close Encounters of the AI Kind: Use of AI Influencers As... 2020 2026 2022 2024 2020 50 100 150 200 250
What are hit papers?

Hit papers significantly outperform the citation benchmark for their cohort. A paper qualifies if it has ≥500 total citations, achieves ≥1.5× the top-1% citation threshold for papers in the same subfield and year (this is the minimum needed to enter the top 1%, not the average within it), or reaches the top citation threshold in at least one of its specific research topics.

  1. Close Encounters of the AI Kind: Use of AI Influencers As Brand Endorsers
    2020 276 citations Veronica L. Thomas, Kendra Fowler profile →

Peers — A (Enhanced Table)

Peers by citation overlap · career bar shows stage (early→late) cites · hero ref

Name h Career Trend Papers Cites
Veronica L. Thomas United States 17 640 520 179 130 117 50 991
Hye Jin Yoon United States 17 464 0.7× 475 0.9× 172 1.0× 83 0.6× 222 1.9× 56 931
Loes Janssen Netherlands 11 1.1k 1.8× 676 1.3× 253 1.4× 234 1.8× 141 1.2× 14 1.5k
Jhih-Syuan Lin Taiwan 15 761 1.2× 395 0.8× 139 0.8× 241 1.9× 54 0.5× 27 970
Julie Guidry Moulard United States 12 1.2k 1.9× 932 1.8× 233 1.3× 196 1.5× 88 0.8× 24 1.7k
Carrie La Ferle United States 20 779 1.2× 761 1.5× 138 0.8× 173 1.3× 146 1.2× 50 1.3k
Aziz Muqaddam United States 8 795 1.2× 425 0.8× 151 0.8× 169 1.3× 32 0.3× 12 941
Johannes Knoll Austria 13 928 1.4× 490 0.9× 188 1.1× 142 1.1× 66 0.6× 21 1.3k
Marina Puzakova United States 16 564 0.9× 740 1.4× 133 0.7× 84 0.6× 223 1.9× 26 1.1k
Brandi Watkins United States 10 852 1.3× 513 1.0× 230 1.3× 125 1.0× 59 0.5× 16 1.1k
Jonas Colliander Sweden 16 1.0k 1.6× 582 1.1× 185 1.0× 195 1.5× 41 0.4× 25 1.3k

Countries citing papers authored by Veronica L. Thomas

Since Specialization
Citations

This map shows the geographic impact of Veronica L. Thomas's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Veronica L. Thomas with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Veronica L. Thomas more than expected).

Fields of papers citing papers by Veronica L. Thomas

Since Specialization
Physical SciencesHealth SciencesLife SciencesSocial Sciences

This network shows the impact of papers produced by Veronica L. Thomas. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Veronica L. Thomas. The network helps show where Veronica L. Thomas may publish in the future.

Co-authorship network of co-authors of Veronica L. Thomas

This figure shows the co-authorship network connecting the top 25 collaborators of Veronica L. Thomas. A scholar is included among the top collaborators of Veronica L. Thomas based on the total number of citations received by their joint publications. Widths of edges represent the number of papers authors have co-authored together. Node borders signify the number of papers an author published with Veronica L. Thomas. Veronica L. Thomas is excluded from the visualization to improve readability, since they are connected to all nodes in the network.

All Works

20 of 20 papers shown
1.
Thomas, Veronica L., et al.. (2025). Explication of the Virtual Influencer Ecosystem. Journal of Advertising Research. 66(1). 24–46. 1 indexed citations
2.
Bennett, Andrew, et al.. (2025). Exploring Coworker Perceptions of and Reactions to Quiet Quitting. Human Resource Management. 64(6). 1815–1831.
3.
Thomas, Veronica L., et al.. (2024). Understanding the application of evolutionary psychology in consumer behavior: A review and future research agenda. Psychology and Marketing. 41(10). 2431–2447. 1 indexed citations
4.
Bock, Dora E., Veronica L. Thomas, Jeremy S. Wolter, & Stephanie M. Mangus. (2024). Gratitude: A catalyst for encouraging consumer ethics. Journal of Business Research. 184. 114886–114886. 2 indexed citations
5.
Thomas, Veronica L., et al.. (2024). Wearing your success on your sleeve: How salesperson luxury brand consumption affects consumers’ perceptions. Journal of Retailing. 100(4). 532–548. 2 indexed citations
6.
Thomas, Veronica L., et al.. (2024). Narrative transportation: A systematic literature review and future research agenda. Psychology and Marketing. 41(8). 1805–1819. 22 indexed citations
7.
Thomas, Veronica L., et al.. (2024). Exploring Consumer Sentiment toward Affordable Housing. Journal of Macromarketing. 45(1). 211–226.
8.
Fowler, Kendra & Veronica L. Thomas. (2024). Influencer marketing: a scoping review and a look ahead. 23–54. 7 indexed citations
9.
Thomas, Veronica L., et al.. (2023). How social media influencer collaborations are perceived by consumers. Psychology and Marketing. 41(1). 168–183. 15 indexed citations
10.
Fowler, Kendra & Veronica L. Thomas. (2023). Influencer marketing: a scoping review and a look ahead. Journal of Marketing Management. 39(11-12). 933–964. 39 indexed citations
11.
Thomas, Veronica L., et al.. (2022). The role of response efficacy and risk aversion in promoting compliance during crisis. Journal of Consumer Affairs. 56(4). 1454–1474. 1 indexed citations
12.
Bock, Dora E., et al.. (2021). An extended reciprocity cycle of gratitude: How gratitude strengthens existing and initiates new customer relationships. Psychology and Marketing. 38(3). 564–576. 23 indexed citations
13.
Thomas, Veronica L., et al.. (2020). Celebrity influence on word of mouth: the interplay of power states and power expectations. Marketing Letters. 31(1). 105–120. 13 indexed citations
14.
Thomas, Veronica L., et al.. (2020). Not so social: When social media increases perceptions of exclusions and negatively affects attitudes toward content. Psychology and Marketing. 38(2). 313–327. 26 indexed citations
15.
Thomas, Veronica L., et al.. (2019). Feeling excluded? Join the crowd: How social exclusion affects approach behavior toward consumer-dense retail environments. Journal of Business Research. 120. 520–528. 40 indexed citations
16.
Thomas, Veronica L. & Robert D. Jewell. (2018). I Can't Get You Out of My Head: The Influence of Secrecy on Consumers’ Self‐Brand Connections. Journal of Consumer Psychology. 29(3). 463–471. 19 indexed citations
17.
Thomas, Veronica L. & Kendra Fowler. (2015). More Isn't Always Better: Exploring the Influence of Familiarity When Using Multiple Celebrity Endorsers. Journal of Promotion Management. 21(2). 208–223. 14 indexed citations
18.
Thomas, Veronica L., et al.. (2014). I’M Not Telling: How Self-Brand Connected Consumers’ Need For Uniqueness Affects Word of Mouth to Different Reference Groups. ACR North American Advances. 1 indexed citations
19.
Thomas, Veronica L., et al.. (2010). Exposing Consumer Exhibitionists: the Development and Validation of the Consumer Exhibitionism Scale. ACR North American Advances. 2 indexed citations
20.
Johnson, Jennifer Wiggins, Veronica L. Thomas, & Joann Peck. (2010). Do specialized MBA programs cultivate alumni relationships and donations?. Journal of Marketing for HIGHER EDUCATION. 20(1). 119–134. 8 indexed citations

Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.

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