Mariko Morimoto

1.4k total citations · 1 hit paper
22 papers, 955 citations indexed

About

Mariko Morimoto is a scholar working on Sociology and Political Science, Marketing and Information Systems. According to data from OpenAlex, Mariko Morimoto has authored 22 papers receiving a total of 955 indexed citations (citations by other indexed papers that have themselves been cited), including 14 papers in Sociology and Political Science, 12 papers in Marketing and 3 papers in Information Systems. Recurrent topics in Mariko Morimoto's work include Digital Marketing and Social Media (12 papers), Consumer Behavior in Brand Consumption and Identification (12 papers) and Privacy, Security, and Data Protection (5 papers). Mariko Morimoto is often cited by papers focused on Digital Marketing and Social Media (12 papers), Consumer Behavior in Brand Consumption and Identification (12 papers) and Privacy, Security, and Data Protection (5 papers). Mariko Morimoto collaborates with scholars based in United States, Japan and United Kingdom. Mariko Morimoto's co-authors include Tae Hyun Baek, Susan M. Chang, Thomas Adelaar, Byoungkwan Lee, Karen M. Lancendorfer, Carrie La Ferle, Wendy Macias, Seki Shimizu, Bryan H. Reber and Susan M. Chang and has published in prestigious journals such as Plant and Cell Physiology, Journal of Advertising and Journal of Broadcasting & Electronic Media.

In The Last Decade

Mariko Morimoto

22 papers receiving 884 citations

Hit Papers

Stay Away From Me 2012 2026 2016 2021 2012 100 200 300
What are hit papers?

Hit papers significantly outperform the citation benchmark for their cohort. A paper qualifies if it has ≥500 total citations, achieves ≥1.5× the top-1% citation threshold for papers in the same subfield and year (this is the minimum needed to enter the top 1%, not the average within it), or reaches the top citation threshold in at least one of its specific research topics.

  1. Stay Away From Me
    2012 369 citations Tae Hyun Baek, Mariko Morimoto Journal of Advertising profile →

Peers — A (Enhanced Table)

Peers by citation overlap · career bar shows stage (early→late) cites · hero ref

Name h Career Trend Papers Cites
Mariko Morimoto United States 10 655 583 340 93 63 22 955
Timothy M. Daly Australia 8 765 1.2× 415 0.7× 208 0.6× 229 2.5× 25 0.4× 12 988
Linwan Wu United States 16 457 0.7× 350 0.6× 170 0.5× 72 0.8× 79 1.3× 45 705
Jhih-Syuan Lin Taiwan 15 761 1.2× 395 0.7× 241 0.7× 92 1.0× 139 2.2× 27 970
Ereni Markos United States 11 456 0.7× 261 0.4× 126 0.4× 66 0.7× 30 0.5× 16 720
Kendall Goodrich United States 11 426 0.7× 341 0.6× 157 0.5× 71 0.8× 55 0.9× 18 628
Tien Wang Taiwan 11 623 1.0× 263 0.5× 304 0.9× 96 1.0× 20 0.3× 17 731
Trang P. Tran United States 11 727 1.1× 462 0.8× 319 0.9× 176 1.9× 30 0.5× 26 920
Carolina Herrando Spain 16 499 0.8× 322 0.6× 295 0.9× 110 1.2× 31 0.5× 32 832
Hyoungkoo Khang United States 11 668 1.0× 239 0.4× 241 0.7× 43 0.5× 48 0.8× 26 919
Ankie Hoefnagels Netherlands 3 625 1.0× 274 0.5× 222 0.7× 123 1.3× 31 0.5× 7 864

Countries citing papers authored by Mariko Morimoto

Since Specialization
Citations

This map shows the geographic impact of Mariko Morimoto's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Mariko Morimoto with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Mariko Morimoto more than expected).

Fields of papers citing papers by Mariko Morimoto

Since Specialization
Physical SciencesHealth SciencesLife SciencesSocial Sciences

This network shows the impact of papers produced by Mariko Morimoto. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Mariko Morimoto. The network helps show where Mariko Morimoto may publish in the future.

Co-authorship network of co-authors of Mariko Morimoto

This figure shows the co-authorship network connecting the top 25 collaborators of Mariko Morimoto. A scholar is included among the top collaborators of Mariko Morimoto based on the total number of citations received by their joint publications. Widths of edges represent the number of papers authors have co-authored together. Node borders signify the number of papers an author published with Mariko Morimoto. Mariko Morimoto is excluded from the visualization to improve readability, since they are connected to all nodes in the network.

All Works

20 of 20 papers shown
1.
Morimoto, Mariko. (2023). The Association between Brand Trust, Familiarity and Personal Information Disclosure: A Case of Japanese Consumers. Journal of Promotion Management. 30(3). 360–389. 1 indexed citations
2.
Morimoto, Mariko, et al.. (2023). [Sixth wave of COVID-19 pandemic: Epidemiological survey in children].. PubMed. 70(11). 749–758. 1 indexed citations
3.
Morimoto, Mariko. (2022). The Status Quo of Japanese Consumers’ Personal Information Disclosure: the Influence of Information Control and Privacy Concerns. Journal of International Consumer Marketing. 35(1). 79–93. 5 indexed citations
4.
Morimoto, Mariko. (2022). Consumers' information control and privacy concerns in personalised social media advertising. International Journal of Internet Marketing and Advertising. 17(3/4). 325–325. 1 indexed citations
5.
Morimoto, Mariko. (2020). OTC drug advertising in Japan: the role of need for cognition and celebrity endorser credibility. Health Marketing Quarterly. 37(2). 108–123. 5 indexed citations
6.
Morimoto, Mariko. (2018). Congruence and celebrity endorser credibility in Japanese OTC drug advertising. International Journal of Pharmaceutical and Healthcare Marketing. 12(3). 234–250. 10 indexed citations
7.
8.
Morimoto, Mariko. (2012). The Influence of Acculturation and In-Group Bias on Source Credibility: The Case of Asian American Female Consumers. Journal of Promotion Management. 18(2). 254–274. 6 indexed citations
9.
Morimoto, Mariko, et al.. (2012). Consumers’ Use of Blogs as Product Information Sources: From Need-For-Cognition Perspective. 22(2). 6 indexed citations
10.
Baek, Tae Hyun & Mariko Morimoto. (2012). Stay Away From Me. Journal of Advertising. 41(1). 59–76. 369 indexed citations breakdown →
11.
Chang, Susan M. & Mariko Morimoto. (2011). Electronic Marketing Communications: An Evolving Environment, but Similar Story Regarding the Perception of Unsolicited Commercial E-Mail and Postal Direct Mail. Journal of Promotion Management. 17(3). 360–376. 2 indexed citations
12.
Morimoto, Mariko. (2011). Television, Japan, and Globalization. Journal of Broadcasting & Electronic Media. 55(2). 279–280. 1 indexed citations
13.
Morimoto, Mariko & Susan M. Chang. (2009). Psychological Factors Affecting Perceptions of Unsolicited Commercial E-mail. Journal of Current Issues & Research in Advertising. 31(1). 63–73. 12 indexed citations
14.
Morimoto, Mariko & Susan M. Chang. (2009). Western and Asian Models in Japanese Fashion Magazine Ads: The Relationship With Brand Origins and International Versus Domestic Magazines. Journal of International Consumer Marketing. 21(3). 173–187. 16 indexed citations
15.
Ferle, Carrie La & Mariko Morimoto. (2009). The Impact of Life-Stage on Asian American Females' Ethnic Media Use, Ethnic Identification, and Attitudes Toward Ads. Howard Journal of Communications. 20(2). 147–166. 5 indexed citations
16.
Morimoto, Mariko & Wendy Macias. (2009). A Conceptual Framework for Unsolicited Commercial E-mail: Perceived Intrusiveness and Privacy Concerns. Journal of Internet Commerce. 8(3-4). 137–160. 27 indexed citations
17.
Morimoto, Mariko & Carrie La Ferle. (2008). Examining the Influence of Culture on Perceived Source Credibility of Asian Americans & the Mediating Role of Similarity. Journal of Current Issues & Research in Advertising. 30(1). 49–60. 48 indexed citations
18.
Morimoto, Mariko, et al.. (2007). Considerations for Integrated Marketing Communications Education: The Needs and Expectations from the Communications Workplace. Journal of Advertising Education. 11(2). 32–48. 7 indexed citations
19.
Morimoto, Mariko & Susan M. Chang. (2006). Consumers’ Attitudes Toward Unsolicited Commercial E-mail and Postal Direct Mail Marketing Methods. Journal of Interactive Advertising. 7(1). 1–11. 129 indexed citations
20.
Adelaar, Thomas, Susan M. Chang, Karen M. Lancendorfer, Byoungkwan Lee, & Mariko Morimoto. (2003). Effects of Media Formats on Emotions and Impulse Buying Intent. Journal of Information Technology. 18(4). 247–266. 234 indexed citations

Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.

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