Jun Yao

968 total citations
38 papers, 671 citations indexed

About

Jun Yao is a scholar working on Marketing, Sociology and Political Science and Information Systems. According to data from OpenAlex, Jun Yao has authored 38 papers receiving a total of 671 indexed citations (citations by other indexed papers that have themselves been cited), including 13 papers in Marketing, 8 papers in Sociology and Political Science and 4 papers in Information Systems. Recurrent topics in Jun Yao's work include Consumer Market Behavior and Pricing (9 papers), Consumer Behavior in Brand Consumption and Identification (8 papers) and Consumer Retail Behavior Studies (4 papers). Jun Yao is often cited by papers focused on Consumer Market Behavior and Pricing (9 papers), Consumer Behavior in Brand Consumption and Identification (8 papers) and Consumer Retail Behavior Studies (4 papers). Jun Yao collaborates with scholars based in Australia, China and United Kingdom. Jun Yao's co-authors include Harmen Oppewal, Di Wang, Brett Martin, Shijiao Chen, Huan Liu, Ru‐Shi Liu, Guoxiu Wang, Svetlana Bogomolova, Eli Cohen and Khai Tran and has published in prestigious journals such as Journal of Power Sources, Journal of Business Research and Personality and Individual Differences.

In The Last Decade

Jun Yao

33 papers receiving 637 citations

Peers — A (Enhanced Table)

Peers by citation overlap · career bar shows stage (early→late) cites · hero ref

Name h Career Trend Papers Cites
Jun Yao Australia 15 202 176 128 98 94 38 671
Kyungmin Lee South Korea 13 267 1.3× 329 1.9× 51 0.4× 81 0.8× 32 0.3× 64 700
Garima Malik India 15 242 1.2× 222 1.3× 27 0.2× 34 0.3× 105 1.1× 66 639
Sang Cheol Park South Korea 9 140 0.7× 221 1.3× 29 0.2× 63 0.6× 35 0.4× 18 491
Seunghun Shin South Korea 15 297 1.5× 574 3.3× 79 0.6× 57 0.6× 21 0.2× 78 974
Benedikt Berger Germany 11 94 0.5× 194 1.1× 35 0.3× 67 0.7× 22 0.2× 29 670
Xuan Liu China 19 80 0.4× 325 1.8× 50 0.4× 39 0.4× 32 0.3× 64 995
Kewen Wu China 10 185 0.9× 315 1.8× 26 0.2× 69 0.7× 13 0.1× 34 755

Countries citing papers authored by Jun Yao

Since Specialization
Citations

This map shows the geographic impact of Jun Yao's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Jun Yao with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Jun Yao more than expected).

Fields of papers citing papers by Jun Yao

Since Specialization
Physical SciencesHealth SciencesLife SciencesSocial Sciences

This network shows the impact of papers produced by Jun Yao. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Jun Yao. The network helps show where Jun Yao may publish in the future.

Co-authorship network of co-authors of Jun Yao

This figure shows the co-authorship network connecting the top 25 collaborators of Jun Yao. A scholar is included among the top collaborators of Jun Yao based on the total number of citations received by their joint publications. Widths of edges represent the number of papers authors have co-authored together. Node borders signify the number of papers an author published with Jun Yao. Jun Yao is excluded from the visualization to improve readability, since they are connected to all nodes in the network.

All Works

20 of 20 papers shown
1.
Tran, Khai, et al.. (2025). Knowledge transfer in business-to-business customer relationship development. Industrial Marketing Management. 125. 319–338. 2 indexed citations
2.
Yao, Jun, et al.. (2025). The influence of the buy-now-pay-later payment mode on consumer spending decisions. Journal of Retailing. 101(1). 103–119. 5 indexed citations
3.
Yao, Jun, Di Wang, & Brett Martin. (2024). The regulatory fit effect on consumer preferences for price discounts and bonus packs. Psychology and Marketing. 41(11). 2884–2895. 1 indexed citations
4.
Zhang, Xianxia, et al.. (2024). Online Self-Learning-Based Raw Material Proportioning for Rotary Hearth Furnace and Intelligent Batching System Development. Applied Sciences. 14(19). 9126–9126. 1 indexed citations
5.
Chen, Shijiao, et al.. (2024). The effects of observing punishment on consumers’ decisions to punish other companies during industry-wide crises. Journal of the Academy of Marketing Science. 52(6). 1741–1760.
6.
Zhang, Chi, et al.. (2024). Trajectories of psychological adaptation to Chinese older internal migrants: a latent transition model. Aging & Mental Health. 29(1). 95–103. 1 indexed citations
7.
Gul, Ferdinand A., et al.. (2023). CEO regulatory focus and management earnings forecasts. Journal of Contemporary Accounting & Economics. 19(3). 100375–100375. 2 indexed citations
8.
Zhang, Lin, et al.. (2022). Perceived stress and life satisfaction among elderly migrants in China: A moderated mediation model. Frontiers in Psychology. 13. 978499–978499. 7 indexed citations
9.
Chen, Shijiao, et al.. (2021). To disclose or to falsify: The effects of cognitive trust and affective trust on customer cooperation in contact tracing. International Journal of Hospitality Management. 94. 102867–102867. 51 indexed citations
10.
Wang, Di, Jun Yao, & Brett Martin. (2021). The effects of crowdedness and safety measures on restaurant patronage choices and perceptions in the COVID-19 pandemic. International Journal of Hospitality Management. 95. 102910–102910. 59 indexed citations
11.
Wei, Hongxin, et al.. (2021). Commission Fee is not Enough: A Hierarchical Reinforced Framework for Portfolio Management. Proceedings of the AAAI Conference on Artificial Intelligence. 35(1). 626–633. 28 indexed citations
12.
Yao, Jun, Di Wang, & Brett Martin. (2020). The Moderating Effect of Regulatory Focus on Consumer Preferences For Price Discounts and Bonus Packs. QUT ePrints (Queensland University of Technology). 1 indexed citations
13.
Wang, Di, Brett Martin, & Jun Yao. (2020). Do Discount Presentations Influence Gift Purchase Intentions and Attitudes of Chinese Outbound Tourists?. Journal of Travel Research. 60(5). 1104–1122. 17 indexed citations
14.
Bogomolova, Svetlana, Harmen Oppewal, Eli Cohen, & Jun Yao. (2018). How the layout of a unit price label affects eye-movements and product choice: An eye-tracking investigation. Journal of Business Research. 111. 102–116. 39 indexed citations
15.
Wang, Xiaojie, Lijuan Wang, Baokuan Chen, Jun Yao, & Hong‐Yan Zeng. (2016). MOFs as reactant: In situ synthesis of Li2ZnTi3O8@C–N nanocomposites as high performance anodes for lithium-ion batteries. Journal of Electroanalytical Chemistry. 775. 311–319. 22 indexed citations
16.
17.
Yao, Jun, et al.. (2013). Consumer Responses to Simultaneous Changes in Price and Quantity: Do Direction and Magnitude Matter?. ACR North American Advances. 532–532. 1 indexed citations
18.
19.
Wang, Guoxiu, et al.. (2006). A study on LiFePO4 and its doped derivatives as cathode materials for lithium-ion batteries. Journal of Power Sources. 159(1). 282–286. 78 indexed citations
20.
Yao, Jun, et al.. (2004). Efficient data mining for maximal frequent subtrees. 379–386. 67 indexed citations

Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.

Explore authors with similar magnitude of impact

Breakdown of academic impact, for papers by Kyungmin Lee Breakdown of academic impact, for papers by Garima Malik Breakdown of academic impact, for papers by Sang Cheol Park Breakdown of academic impact, for papers by Seunghun Shin Breakdown of academic impact, for papers by Benedikt Berger Breakdown of academic impact, for papers by Xuan Liu Breakdown of academic impact, for papers by Kewen Wu
Rankless by CCL
2026