Bruce D. Weinberg

2.7k total citations
40 papers, 1.8k citations indexed

About

Bruce D. Weinberg is a scholar working on Marketing, Sociology and Political Science and Management Science and Operations Research. According to data from OpenAlex, Bruce D. Weinberg has authored 40 papers receiving a total of 1.8k indexed citations (citations by other indexed papers that have themselves been cited), including 24 papers in Marketing, 17 papers in Sociology and Political Science and 10 papers in Management Science and Operations Research. Recurrent topics in Bruce D. Weinberg's work include Consumer Market Behavior and Pricing (15 papers), Digital Marketing and Social Media (12 papers) and Innovation Diffusion and Forecasting (7 papers). Bruce D. Weinberg is often cited by papers focused on Consumer Market Behavior and Pricing (15 papers), Digital Marketing and Social Media (12 papers) and Innovation Diffusion and Forecasting (7 papers). Bruce D. Weinberg collaborates with scholars based in United States, Russia and Canada. Bruce D. Weinberg's co-authors include Glen L. Urban, John R. Hauser, Ekin Pehlivan, Paul D. Berger, Lenita Davis, George R. Milne, John Hulland, Patricia J. Guinan, Salvatore Parise and Jonathan D. Bohlmann and has published in prestigious journals such as SHILAP Revista de lepidopterología, Journal of Marketing and Journal of Marketing Research.

In The Last Decade

Bruce D. Weinberg

38 papers receiving 1.5k citations

Peers — A (Enhanced Table)

Peers by citation overlap · career bar shows stage (early→late) cites · hero ref

Name h Career Trend Papers Cites
Bruce D. Weinberg United States 21 799 792 437 325 263 40 1.8k
Mark Vandenbosch Canada 19 608 0.8× 621 0.8× 515 1.2× 310 1.0× 412 1.6× 34 1.7k
Wenyu Dou Hong Kong 24 1.2k 1.5× 864 1.1× 623 1.4× 470 1.4× 538 2.0× 39 2.2k
Peter J. Sher Taiwan 12 662 0.8× 512 0.6× 648 1.5× 420 1.3× 561 2.1× 26 2.0k
Margherita Pagani France 20 1.3k 1.6× 727 0.9× 861 2.0× 389 1.2× 451 1.7× 41 2.2k
Michael Parent Canada 23 916 1.1× 766 1.0× 425 1.0× 336 1.0× 355 1.3× 54 2.2k
Jinwoo Kim South Korea 24 1.2k 1.5× 535 0.7× 1.1k 2.4× 446 1.4× 200 0.8× 68 2.4k
S. Ram United States 10 672 0.8× 644 0.8× 773 1.8× 218 0.7× 252 1.0× 13 1.7k
Khim Yong Goh Singapore 17 1.8k 2.2× 1.3k 1.6× 683 1.6× 289 0.9× 258 1.0× 67 2.6k
Kirthi Kalyanam United States 18 608 0.8× 1.1k 1.3× 343 0.8× 267 0.8× 344 1.3× 34 1.7k
Seongcheol Kim South Korea 25 810 1.0× 537 0.7× 644 1.5× 178 0.5× 341 1.3× 107 2.2k

Countries citing papers authored by Bruce D. Weinberg

Since Specialization
Citations

This map shows the geographic impact of Bruce D. Weinberg's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Bruce D. Weinberg with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Bruce D. Weinberg more than expected).

Fields of papers citing papers by Bruce D. Weinberg

Since Specialization
Physical SciencesHealth SciencesLife SciencesSocial Sciences

This network shows the impact of papers produced by Bruce D. Weinberg. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Bruce D. Weinberg. The network helps show where Bruce D. Weinberg may publish in the future.

Co-authorship network of co-authors of Bruce D. Weinberg

This figure shows the co-authorship network connecting the top 25 collaborators of Bruce D. Weinberg. A scholar is included among the top collaborators of Bruce D. Weinberg based on the total number of citations received by their joint publications. Widths of edges represent the number of papers authors have co-authored together. Node borders signify the number of papers an author published with Bruce D. Weinberg. Bruce D. Weinberg is excluded from the visualization to improve readability, since they are connected to all nodes in the network.

All Works

20 of 20 papers shown
1.
Davis, Lenita, et al.. (2023). Differential effects of physical and financial threats in weight loss advertising: a case of uncertainty. Journal of Consumer Marketing. 40(7). 926–939. 3 indexed citations
2.
Weinberg, Bruce D., et al.. (2015). Internet of Things: Convenience vs. privacy and secrecy. Business Horizons. 58(6). 615–624. 145 indexed citations
3.
Berger, Paul D. & Bruce D. Weinberg. (2014). Concave or S-Shaped Sales Response to Advertising: Does It Really Matter?. Journal of Advertising Research. 54(4). 388–392. 4 indexed citations
4.
Weinberg, Bruce D., et al.. (2013). Destination Social Business: Exploring an Organization's Journey with Social Media, Collaborative Community and Expressive Individuality. Journal of Interactive Marketing. 27(4). 299–310. 63 indexed citations
5.
Weinberg, Bruce D., et al.. (2012). The Mitigating Effects of Acculturation on Consumer Behavior. 2 indexed citations
6.
Weinberg, Bruce D. & Paul D. Berger. (2011). Connected customer lifetime value: The impact of social media. Journal of Direct Data and Digital Marketing Practice. 12(4). 328–344. 32 indexed citations
7.
Weinberg, Bruce D. & Ekin Pehlivan. (2011). Social spending: Managing the social media mix. Business Horizons. 54(3). 275–282. 266 indexed citations
8.
Weinberg, Bruce D., et al.. (2010). The effect of ethnicity and acculturation on African-American food purchases. SHILAP Revista de lepidopterología. 2 indexed citations
9.
Berger, Paul D., et al.. (2006). The Effect of Media Involvement on Print Advertising Effectiveness. Journal of Promotion Management. 12(2). 53–75. 17 indexed citations
10.
Weinberg, Bruce D. & Christine B. Williams. (2006). The 2004 US Presidential campaign: Impact of hybrid offline and online ‘meetup’ communities. Journal of Direct Data and Digital Marketing Practice. 8(1). 46–57. 21 indexed citations
11.
Kambil, Ajit, Marios Koufaris, Arnold Kamis, & Bruce D. Weinberg. (2005). Electronic Marketing. 173–173. 3 indexed citations
12.
Hanna, Richard C., Bruce D. Weinberg, Rajiv P. Dant, & Paul D. Berger. (2005). Do internet-based surveys increase personal self-disclosure?. Journal of Database Marketing & Customer Strategy Management. 12(4). 342–356. 30 indexed citations
13.
Weinberg, Bruce D.. (2001). Research in Exploring the Online Consumer Experience. ACR North American Advances. 18 indexed citations
14.
Weinberg, Bruce D.. (2000). Don’t keep your Internet customers waiting too long at the (virtual) front door. Journal of Interactive Marketing. 14(1). 30–39. 110 indexed citations
15.
Urban, Glen L., et al.. (1997). Information Acceleration: Validation and Lessons from the Field. Journal of Marketing Research. 34(1). 143–143. 115 indexed citations
16.
Urban, Glen L., et al.. (1997). Information Acceleration: Validation and Lessons from the Field. Journal of Marketing Research. 34(1). 143–153. 42 indexed citations
17.
Urban, Glen L., Bruce D. Weinberg, & John R. Hauser. (1996). Premarket Forecasting of Really-New Products. Journal of Marketing. 60(1). 47–60. 261 indexed citations
18.
Urban, Glen L., John Hulland, & Bruce D. Weinberg. (1993). Premarket Forecasting for New Consumer Durable Goods: Modeling Categorization, Elimination, and Consideration Phenomena. Journal of Marketing. 57(2). 47–63. 71 indexed citations
19.
Weinberg, Bruce D.. (1990). Roles for research and models in improving new product development. Medical Entomology and Zoology. 8 indexed citations
20.
Weinberg, Bruce D.. (1989). Building an information strategy for scanner data : a conference summary. Marketing Science Institute eBooks. 1 indexed citations

Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.

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