S. Ram

2.3k total citations · 1 hit paper
13 papers, 1.7k citations indexed

About

S. Ram is a scholar working on Marketing, Management Information Systems and Sociology and Political Science. According to data from OpenAlex, S. Ram has authored 13 papers receiving a total of 1.7k indexed citations (citations by other indexed papers that have themselves been cited), including 4 papers in Marketing, 3 papers in Management Information Systems and 3 papers in Sociology and Political Science. Recurrent topics in S. Ram's work include Digital Marketing and Social Media (3 papers), Consumer Behavior in Brand Consumption and Identification (3 papers) and Big Data and Business Intelligence (2 papers). S. Ram is often cited by papers focused on Digital Marketing and Social Media (3 papers), Consumer Behavior in Brand Consumption and Identification (3 papers) and Big Data and Business Intelligence (2 papers). S. Ram collaborates with scholars based in United States and France. S. Ram's co-authors include Jagdish N. Sheth, Everett M. Rogers, Hyung‐Shik Jung, Divakaran Liginlal and Lucien Duckstein and has published in prestigious journals such as Journal of Marketing, Journal of the Academy of Marketing Science and Journal of Product Innovation Management.

In The Last Decade

S. Ram

13 papers receiving 1.5k citations

Hit Papers

align trajectories

What are hit papers?

Hit papers significantly outperform the citation benchmark for their cohort. A paper qualifies if it has ≥500 total citations, achieves ≥1.5× the top-1% citation threshold for papers in the same subfield and year (this is the minimum needed to enter the top 1%, not the average within it), or reaches the top citation threshold in at least one of its specific research topics.

Consumer Resistance to Innovations: The Marketing Problem and its solutions

1989 1.0k citations S. Ram, Jagdish N. Sheth Journal of Consumer Marketing profile →

Peers

S. Ram

ISM

SPS

MARKE

MSOR

SM

Bruce D. Weinberg United States

Mark Vandenbosch Canada

Abhijit Gopal Canada

Robert F. Easley United States

Peter J. Sher Taiwan

Hsin‐Yu Shih Taiwan

James Yao United States

Wenyu Dou Hong Kong

Margherita Pagani France

Michael Parent Canada

Bruce D. Weinberg United States

S. Ram

437 ×0.6

ISM

799 ×1.2

SPS

792 ×1.2

MARKE

247 ×0.9

MSOR

263 ×1.0

SM

Citations per year, relative to S. Ram S. Ram (= 1×) peers Bruce D. Weinberg

Countries citing papers authored by S. Ram

Since Specialization

Citations

This map shows the geographic impact of S. Ram's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by S. Ram with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites S. Ram more than expected).

Fields of papers citing papers by S. Ram

Since Specialization

Physical SciencesHealth SciencesLife SciencesSocial Sciences

This network shows the impact of papers produced by S. Ram. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by S. Ram. The network helps show where S. Ram may publish in the future.

Co-authorship network of co-authors of S. Ram

This figure shows the co-authorship network connecting the top 25 collaborators of S. Ram. A scholar is included among the top collaborators of S. Ram based on the total number of citations received by their joint publications. Widths of edges represent the number of papers authors have co-authored together. Node borders signify the number of papers an author published with S. Ram. S. Ram is excluded from the visualization to improve readability, since they are connected to all nodes in the network.

All Works

Sort: Min cites: Since: Top N: Style:

13 of 13 papers shown

1.

Liginlal, Divakaran, S. Ram, & Lucien Duckstein. (2006). Fuzzy measure theoretical approach to screening product innovations. IEEE Transactions on Systems Man and Cybernetics - Part A Systems and Humans. 36(3). 577–591. 10 indexed citations

2.

Ram, S.. (1996). Validation of expert systems for innovation management: Issues, methodology, and empirical assessment. Journal of Product Innovation Management. 13(1). 53–68. 9 indexed citations

3.

Ram, S.. (1991). “Forced” adoption of innovations in organizations: Consequences and implications. Journal of Product Innovation Management. 8(2). 117–126. 70 indexed citations

4.

Ram, S.. (1990). Screening innovations in the telecommunications industry: an expert systems approach. 45. 257–263 vol.3. 2 indexed citations

5.

Ram, S., et al.. (1990). The Conceptual ization and Measurement of Product Usage. Journal of the Academy of Marketing Science. 18(1). 67–76. 5 indexed citations

6.

Ram, S. & Hyung‐Shik Jung. (1989). The Link Between Involvement, Use Innovativeness and Product Usage. ACR North American Advances. 29 indexed citations

7.

Ram, S.. (1989). Expert systems: An emerging technology for selecting new product winners. Journal of Product Innovation Management. 6(2). 89–98. 18 indexed citations

8.

Ram, S.. (1989). Successful innovation using strategies to reduce consumer resistance An empirical test. Journal of Product Innovation Management. 6(1). 20–34. 128 indexed citations

9.

Ram, S. & Jagdish N. Sheth. (1989). Consumer Resistance to Innovations: The Marketing Problem and its solutions. Journal of Consumer Marketing. 6(2). 5–14. 1015 indexed citations breakdown →

10.

Rogers, Everett M., Jagdish N. Sheth, & S. Ram. (1989). Bringing Innovation to Market: How to Break Corporate and Customer Barriers. Journal of Marketing. 53(2). 131–131. 47 indexed citations

11.

Ram, S.. (1987). A Model of Innovation Resistance. ACR North American Advances. 340 indexed citations

12.

Sheth, Jagdish N. & S. Ram. (1987). Bringing innovation to market. 16 indexed citations

13.

Ram, S.. (1985). Marketing strategies to overcome innovation resistance : a laboratory experiment. University Microfilms International eBooks. 3 indexed citations

Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.

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