Randi Priluck

1.5k total citations
19 papers, 1.1k citations indexed

About

Randi Priluck is a scholar working on Marketing, Sociology and Political Science and Organizational Behavior and Human Resource Management. According to data from OpenAlex, Randi Priluck has authored 19 papers receiving a total of 1.1k indexed citations (citations by other indexed papers that have themselves been cited), including 14 papers in Marketing, 10 papers in Sociology and Political Science and 6 papers in Organizational Behavior and Human Resource Management. Recurrent topics in Randi Priluck's work include Consumer Behavior in Brand Consumption and Identification (10 papers), Customer Service Quality and Loyalty (6 papers) and Digital Marketing and Social Media (5 papers). Randi Priluck is often cited by papers focused on Consumer Behavior in Brand Consumption and Identification (10 papers), Customer Service Quality and Loyalty (6 papers) and Digital Marketing and Social Media (5 papers). Randi Priluck collaborates with scholars based in United States, Belgium and Germany. Randi Priluck's co-authors include Brian D. Till, Judith H. Washburn, Sarah M. Stanley, Vishal Lala, Joseph Z. Wisenblit, Stephen F. Pirog and Raquel Benbunan‐Fich and has published in prestigious journals such as Journal of the Academy of Marketing Science, Psychology and Marketing and Journal of Services Marketing.

In The Last Decade

Randi Priluck

18 papers receiving 974 citations

Peers — A (Enhanced Table)

Peers by citation overlap · career bar shows stage (early→late) cites · hero ref

Name h Career Trend Papers Cites
Randi Priluck United States 13 707 552 347 126 120 19 1.1k
Timothy R. Graeff United States 14 734 1.0× 536 1.0× 316 0.9× 84 0.7× 114 0.9× 24 1.2k
Shekhar Misra United States 10 665 0.9× 592 1.1× 224 0.6× 97 0.8× 177 1.5× 18 1.3k
Nancy D. Albers‐Miller United States 12 633 0.9× 433 0.8× 241 0.7× 115 0.9× 116 1.0× 23 1.1k
Candice R. Hollenbeck United States 13 541 0.8× 631 1.1× 212 0.6× 72 0.6× 105 0.9× 22 1.0k
Angeline G. Close United States 16 735 1.0× 574 1.0× 196 0.6× 105 0.8× 126 1.1× 26 1.1k
Jeremy J. Sierra United States 22 871 1.2× 757 1.4× 402 1.2× 99 0.8× 228 1.9× 50 1.5k
José I. Rojas‐Méndez Canada 20 720 1.0× 688 1.2× 311 0.9× 224 1.8× 95 0.8× 47 1.4k
John Nadeau Canada 17 415 0.6× 767 1.4× 166 0.5× 139 1.1× 233 1.9× 54 1.2k
Gareth Smith United Kingdom 20 778 1.1× 674 1.2× 334 1.0× 282 2.2× 216 1.8× 34 1.4k
Mark Toncar United States 15 346 0.5× 363 0.7× 137 0.4× 75 0.6× 74 0.6× 24 870

Countries citing papers authored by Randi Priluck

Since Specialization
Citations

This map shows the geographic impact of Randi Priluck's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Randi Priluck with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Randi Priluck more than expected).

Fields of papers citing papers by Randi Priluck

Since Specialization
Physical SciencesHealth SciencesLife SciencesSocial Sciences

This network shows the impact of papers produced by Randi Priluck. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Randi Priluck. The network helps show where Randi Priluck may publish in the future.

Co-authorship network of co-authors of Randi Priluck

This figure shows the co-authorship network connecting the top 25 collaborators of Randi Priluck. A scholar is included among the top collaborators of Randi Priluck based on the total number of citations received by their joint publications. Widths of edges represent the number of papers authors have co-authored together. Node borders signify the number of papers an author published with Randi Priluck. Randi Priluck is excluded from the visualization to improve readability, since they are connected to all nodes in the network.

All Works

19 of 19 papers shown
1.
Priluck, Randi, et al.. (2025). Consumer Responses to Generative AI Chatbots Versus Search Engines for Product Evaluation. Journal of theoretical and applied electronic commerce research. 20(2). 93–93. 2 indexed citations
2.
Priluck, Randi, Stephen F. Pirog, & Joseph Z. Wisenblit. (2023). Childrens and young adults’ generalized attitudes toward foods in unbranded mobile games. Young Consumers Insight and Ideas for Responsible Marketers. 24(2). 219–233. 2 indexed citations
3.
Priluck, Randi. (2016). Internet Diffusion and Adoption in Cuba. DigitalCommons - Kennesaw State University (Kennesaw State University). 5(2). 6. 2 indexed citations
4.
Wisenblit, Joseph Z., Randi Priluck, & Stephen F. Pirog. (2013). The influence of parental styles on children's consumption. Journal of Consumer Marketing. 30(4). 320–327. 30 indexed citations
5.
Lala, Vishal & Randi Priluck. (2011). When Students Complain. Journal of Marketing Education. 33(3). 236–252. 32 indexed citations
6.
Priluck, Randi & Brian D. Till. (2010). Comparing a customer-based brand equity scale with the Implicit Association Test in examining consumer responses to brands. Journal of Brand Management. 17(6). 413–428. 18 indexed citations
7.
Priluck, Randi & Joseph Z. Wisenblit. (2009). The Impact of Exchange Lineage on Customers' Responses to Service Debacles and Subsequent Recovery. Services Marketing Quarterly. 30(4). 365–376. 8 indexed citations
8.
Priluck, Randi & Vishal Lala. (2009). The impact of the recovery paradox on retailer‐customer relationships. Managing Service Quality. 19(1). 42–59. 36 indexed citations
9.
Till, Brian D., Sarah M. Stanley, & Randi Priluck. (2008). Classical conditioning and celebrity endorsers: An examination of belongingness and resistance to extinction. Psychology and Marketing. 25(2). 179–196. 199 indexed citations
10.
Priluck, Randi. (2004). Web-Assisted Courses for Business Education: An Examination of Two Sections of Principles of Marketing. Journal of Marketing Education. 26(2). 161–173. 70 indexed citations
11.
Priluck, Randi & Brian D. Till. (2004). The Role of Contingency Awareness, Involvement and Need for Cognition in Attitude Formation. Journal of the Academy of Marketing Science. 32(3). 329–344. 53 indexed citations
12.
Washburn, Judith H., Brian D. Till, & Randi Priluck. (2004). Brand alliance and customer‐based brand‐equity effects. Psychology and Marketing. 21(7). 487–508. 177 indexed citations
13.
Priluck, Randi. (2003). Relationship marketing can mitigate product and service failures. Journal of Services Marketing. 17(1). 37–52. 97 indexed citations
14.
Till, Brian D. & Randi Priluck. (2001). Conditioning of Meaning in Advertising: Brand Gender Perception Effects. Journal of Current Issues & Research in Advertising. 23(2). 1–8. 21 indexed citations
15.
Priluck, Randi. (2001). The impact of Priceline.com on the grocery industry. International Journal of Retail & Distribution Management. 29(3). 127–134. 6 indexed citations
16.
Benbunan‐Fich, Raquel, et al.. (2001). Integrating Information Technology into the Marketing Curriculum: A Pragmatic Paradigm. Journal of Marketing Education. 23(1). 5–15. 69 indexed citations
17.
Till, Brian D. & Randi Priluck. (2000). Stimulus generalization in classical conditioning: An initial investigation and extension. Psychology and Marketing. 17(1). 55–72. 49 indexed citations
18.
Washburn, Judith H., Brian D. Till, & Randi Priluck. (2000). Co‐branding: brand equity and trial effects. Journal of Consumer Marketing. 17(7). 591–604. 228 indexed citations
19.
Till, Brian D. & Randi Priluck. (2000). Stimulus generalization in classical conditioning: An initial investigation and extension. Psychology and Marketing. 17(1). 55–72. 1 indexed citations

Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.

Explore authors with similar magnitude of impact

Breakdown of academic impact, for papers by Timothy R. Graeff Breakdown of academic impact, for papers by Shekhar Misra Breakdown of academic impact, for papers by Nancy D. Albers‐Miller Breakdown of academic impact, for papers by Candice R. Hollenbeck Breakdown of academic impact, for papers by Angeline G. Close Breakdown of academic impact, for papers by Jeremy J. Sierra Breakdown of academic impact, for papers by José I. Rojas‐Méndez Breakdown of academic impact, for papers by John Nadeau Breakdown of academic impact, for papers by Gareth Smith Breakdown of academic impact, for papers by Mark Toncar
Rankless by CCL
2026