Barbara Loken
About
In The Last Decade
Barbara Loken
60 papers receiving 5.5k citations
Hit Papers
Peers
Comparison fields: 5 of 167
- Marketing 3.2k
- Sociology and Political Science 2.2k
- Organizational Behavior and Human Resource Management 1.2k
- Social Psychology 685
- Applied Psychology 585
Countries citing papers authored by Barbara Loken
This map shows the geographic impact of Barbara Loken's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Barbara Loken with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Barbara Loken more than expected).
Fields of papers citing papers by Barbara Loken
This network shows the impact of papers produced by Barbara Loken. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Barbara Loken. The network helps show where Barbara Loken may publish in the future.
Co-authorship network of co-authors of Barbara Loken
This figure shows the co-authorship network connecting the top 25 collaborators of Barbara Loken. A scholar is included among the top collaborators of Barbara Loken based on the total number of citations received by their joint publications. Widths of edges represent the number of papers authors have co-authored together. Node borders signify the number of papers an author published with Barbara Loken. Barbara Loken is excluded from the visualization to improve readability, since they are connected to all nodes in the network.
All Works
| # | Work | Indexed citations |
|---|---|---|
| 1 | 2 | |
| 2 | 1 | |
| 3 | 12 | |
| 4 | Brands and brand management : contemporary research perspectives | 52 |
| 5 | Brand Dilution: the Impact of the User of Counterfeits on Original Brand Perception | 6 |
| 6 | Use of mass media campaigns to change health behaviour breakdown → | 1657 |
| 7 | 28 | |
| 8 | 305 | |
| 9 | Consumer Inferences and Family Branding Strategies: a Demonstration of Category-Based Induction | 1 |
| 10 | Progress and Limitations of Social Marketing: a Review of Empirical Literature on the Consumption of Social Ideas. | 13 |
| 11 | Progress and limitations of social marketing: A review of empirical literature on the consumption | 5 |
| 12 | Diluting Brand Beliefs: When Do Brand Extensions Have a Negative Impact? breakdown → | 547 |
| 13 | Diluting beliefs about family brands : when brand extensions have a negative impact | 3 |
| 14 | 37 | |
| 15 | Knowledge and Context Effects on Typicality and Attitude Judgements | 5 |
| 16 | The Generality of Typicality Effects on Preference and Comparison: an Exploratory Test | 39 |
| 17 | Measures of the Attribute Structure Underlying Product Typicality | 13 |
| 18 | The Quintessential Snack Food: Measurement of Product Prototypes | 24 |
| 19 | The Theory of Reasoned Action: Examination of the Sufficiency Assumption For a Television Viewing Behavior | 12 |
| 20 | Memory For Logically-Deduced Conclusions | 1 |
Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.