Alan R. Andreasen

7.7k total citations · 3 hit papers
92 papers, 4.9k citations indexed

About

Alan R. Andreasen is a scholar working on Marketing, Sociology and Political Science and Organizational Behavior and Human Resource Management. According to data from OpenAlex, Alan R. Andreasen has authored 92 papers receiving a total of 4.9k indexed citations (citations by other indexed papers that have themselves been cited), including 36 papers in Marketing, 24 papers in Sociology and Political Science and 10 papers in Organizational Behavior and Human Resource Management. Recurrent topics in Alan R. Andreasen's work include Consumer Behavior in Brand Consumption and Identification (19 papers), Digital Marketing and Social Media (17 papers) and Service and Product Innovation (12 papers). Alan R. Andreasen is often cited by papers focused on Consumer Behavior in Brand Consumption and Identification (19 papers), Digital Marketing and Social Media (17 papers) and Service and Product Innovation (12 papers). Alan R. Andreasen collaborates with scholars based in United States, Canada and Denmark. Alan R. Andreasen's co-authors include John L. Graham, Philip Kotler, Russell W. Belk, Thomas A. Klein, William J. Stanton, Susan M. Chambré, Ronald C. Goodstein, Carol M. Motley, Paula C. Peter and Jeremy Kees and has published in prestigious journals such as Contemporary Sociology A Journal of Reviews, Journal of Marketing and Journal of Marketing Research.

In The Last Decade

Alan R. Andreasen

86 papers receiving 4.2k citations

Hit Papers

align trajectories

What are hit papers?

Hit papers significantly outperform the citation benchmark for their cohort. A paper qualifies if it has ≥500 total citations, achieves ≥1.5× the top-1% citation threshold for papers in the same subfield and year (this is the minimum needed to enter the top 1%, not the average within it), or reaches the top citation threshold in at least one of its specific research topics.

Marketing Social Marketing in the Social Change Marketplace

2002 648 citations Alan R. Andreasen Journal of Public Policy & Marketing profile →
Marketing Social Change: Changing Behavior to Promote Health, Social Development, and the Environment

1997 574 citations Alan R. Andreasen et al. profile →
Social Marketing: Its Definition and Domain

1994 510 citations Alan R. Andreasen Journal of Public Policy & Marketing profile →

Peers — A (Enhanced Table)

Peers by citation overlap · career bar shows stage (early→late) cites · hero ref

Name	h						Papers	Cites
Alan R. Andreasen United States	27	1.8k	1.7k	915	618	493	92	4.9k
Barbara Loken United States	27	3.2k 1.8×	2.2k 1.3×	1.2k 1.3×	492 0.8×	585 1.2×	61	6.2k
David Brinberg United States	31	1.1k 0.6×	1.6k 1.0×	542 0.6×	306 0.5×	342 0.7×	78	3.9k
Sharyn Rundle‐Thiele Australia	41	2.4k 1.3×	2.0k 1.2×	1.3k 1.4×	732 1.2×	846 1.7×	270	6.6k
Blair H. Sheppard United States	23	832 0.5×	2.3k 1.4×	1.6k 1.7×	267 0.4×	516 1.0×	39	5.6k
Isabelle Szmigin United Kingdom	37	2.0k 1.1×	1.4k 0.9×	798 0.9×	372 0.6×	167 0.3×	113	4.4k
Sonya A. Grier United States	33	2.0k 1.1×	1.5k 0.9×	622 0.7×	701 1.1×	333 0.7×	77	5.2k
Jerome D. Williams United States	29	1.6k 0.9×	1.6k 1.0×	795 0.9×	284 0.5×	124 0.3×	87	3.6k
E. Gil Clary United States	21	743 0.4×	3.8k 2.3×	955 1.0×	360 0.6×	415 0.8×	36	5.6k
R. Dale Wilson United States	16	722 0.4×	1.2k 0.7×	523 0.6×	420 0.7×	93 0.2×	29	4.6k
John C. Mowen United States	40	2.3k 1.3×	2.1k 1.3×	2.5k 2.7×	307 0.5×	358 0.7×	98	5.9k

Countries citing papers authored by Alan R. Andreasen

Since Specialization

Citations

This map shows the geographic impact of Alan R. Andreasen's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Alan R. Andreasen with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Alan R. Andreasen more than expected).

Fields of papers citing papers by Alan R. Andreasen

Since Specialization

Physical SciencesHealth SciencesLife SciencesSocial Sciences

This network shows the impact of papers produced by Alan R. Andreasen. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Alan R. Andreasen. The network helps show where Alan R. Andreasen may publish in the future.

Co-authorship network of co-authors of Alan R. Andreasen

This figure shows the co-authorship network connecting the top 25 collaborators of Alan R. Andreasen. A scholar is included among the top collaborators of Alan R. Andreasen based on the total number of citations received by their joint publications. Widths of edges represent the number of papers authors have co-authored together. Node borders signify the number of papers an author published with Alan R. Andreasen. Alan R. Andreasen is excluded from the visualization to improve readability, since they are connected to all nodes in the network.

All Works

Sort: Min cites: Since: Top N: Style:

20 of 20 papers shown

1.

Andreasen, Alan R. & Philip Kotler. (2017). Strategic Marketing for Non Profit Organizations. 106 indexed citations

2.

Andreasen, Alan R.. (2011). Rethinking the Relationship between Social/Nonprofit Marketing and Commercial Marketing. Journal of Public Policy & Marketing. 31(1). 36–41. 91 indexed citations

3.

Andreasen, Alan R. & William A. Smith. (2002). Marketing Research That Won't Break the Bank: A Practical Guide to Getting the Information You Need. Medical Entomology and Zoology. 9 indexed citations

4.

Andreasen, Alan R.. (2001). Ethics in Social Marketing. DigitalGeorgetown (Georgetown University Library). 79 indexed citations

5.

Rothschild, Michael A. & Alan R. Andreasen. (1998). Special Session Summary Considering Social Marketing From the Perspective of Several Consumer Research Paradigms. ACR North American Advances. 3 indexed citations

6.

Andreasen, Alan R.. (1997). Book Review: Marketing and Consumer Research in the Public Interest Marketing and Consumer Research in the Public Interest Edited by HillRonald Paul (Thousand Oaks, CA: Sage Publications, 1996, 230 pages, $26.00). Journal of Public Policy & Marketing. 16(1). 191–193. 2 indexed citations

7.

Andreasen, Alan R.. (1997). Changing behavior: a challenge for reproductive health awareness. Advances in Contraception. 13(2-3). 351–353. 1 indexed citations

8.

Andreasen, Alan R., et al.. (1994). Applying Social Marketing to Ecological Problems Through Consumer Research. ACR Asia-Pacific Advances. 4 indexed citations

9.

Andreasen, Alan R.. (1994). Recent Advances in Social Marketing. ACR North American Advances. 21(1). 254. 1 indexed citations

10.

Andreasen, Alan R.. (1993). A social marketing research agenda for consumer behavior researchers. Advances in consumer research. 20(1). 1–5. 29 indexed citations

11.

Andreasen, Alan R.. (1993). Unethical Seller Practices: a Neglected Issue in Consumer Satisfaction and Dissatisfaction Research. ACR North American Advances. 20(1). 109–112. 5 indexed citations

12.

Andreasen, Alan R.. (1993). Presidential Address a Social Marketing Research Agenda For Consumer Behavior Researchers. ACR North American Advances. 19 indexed citations

13.

Andreasen, Alan R.. (1993). The Future of the Association For Consumer Research: Backward to the Past. ACR European Advances. 1 indexed citations

14.

Andreasen, Alan R.. (1990). Cultural Interpenetration: a Critical Consumer Research Issue For the 1990S. ACR North American Advances. 14 indexed citations

15.

Andreasen, Alan R., et al.. (1989). Market-Driven Strategies in Health Care. Journal of Marketing. 53(2). 132–132. 26 indexed citations

16.

Belk, Russell W. & Alan R. Andreasen. (1980). De Gustibus Non Est Disputandum: a Study of the Potential For Broadening the Appeal of Performing Arts. ACR North American Advances. 11 indexed citations

17.

Andreasen, Alan R., David M. Gardner, & P. D. Converse. (1979). Diffusing marketing theory and research : the contributions of Bauer, Green, Kotler, and Levitt. 1 indexed citations

18.

Andreasen, Alan R. & Frederick D. Sturdivant. (1977). Minorities and marketing : Research challenges. 5 indexed citations

19.

Andreasen, Alan R.. (1976). The Differing Nature of Consumerism in the Ghetto. Journal of Consumer Affairs. 10(2). 179–190. 22 indexed citations

20.

Andreasen, Alan R. & William J. Stanton. (1972). Fundamentals of Marketing. Journal of Marketing. 36(1). 107–107. 108 indexed citations

Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.

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