Andrea Groeppel‐Klein

1.5k citations
39 papers · 950 indexed · 1 hit paper · h-index 19
Topics
Consumer Behavior in Brand Consumption and Identification (10 papers)Consumer Retail Behavior Studies (8 papers)Digital Marketing and Social Media (7 papers)

In The Last Decade

Andrea Groeppel‐Klein

36 papers receiving 871 citations

Hit Papers

Consumers’ Responses to Virtual Influencers as Advertisin...2023202620242025202350100150

Peers

Andrea Groeppel‐Klein
Comparison fields: 5 of 86
  • Marketing 453
  • Sociology and Political Science 419
  • Social Psychology 144
  • Public Health, Environmental and Occupational Health 127
  • Gender Studies 121
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Countries citing papers authored by Andrea Groeppel‐Klein

Since Specialization
Citations

This map shows the geographic impact of Andrea Groeppel‐Klein's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Andrea Groeppel‐Klein with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Andrea Groeppel‐Klein more than expected).

Fields of papers citing papers by Andrea Groeppel‐Klein

Since Specialization
Physical SciencesHealth SciencesLife SciencesSocial Sciences

This network shows the impact of papers produced by Andrea Groeppel‐Klein. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Andrea Groeppel‐Klein. The network helps show where Andrea Groeppel‐Klein may publish in the future.

Co-authorship network of co-authors of Andrea Groeppel‐Klein

This figure shows the co-authorship network connecting the top 25 collaborators of Andrea Groeppel‐Klein. A scholar is included among the top collaborators of Andrea Groeppel‐Klein based on the total number of citations received by their joint publications. Widths of edges represent the number of papers authors have co-authored together. Node borders signify the number of papers an author published with Andrea Groeppel‐Klein. Andrea Groeppel‐Klein is excluded from the visualization to improve readability, since they are connected to all nodes in the network.

All Works

20 of 20 papers shown
#WorkIndexed citations
1 24
2 30
3
Awareness and Relevance of Health Claims At the Point-Of-Sale
1
4
Life-Changing Events Foster Favorable Responses to New Products
1
5
Humanized Products in Tv Ads: How Anthropomorphism Can Elicit Emotions, Enhance Attitudes, and Affect Purchase Likelihood
0
6
Healthful Food Decision-Making at the Point of Purchase: An Update on Nutrition Labeling
2
7 21
8 37
9 14
10
Measurement of Emotions Elicited By Advertising
1
11
The Persistence of Fictional Character Images Beyond the Program and Their Use in Celebrity Endorsement: Experimental Results From a Media Context Perspective
0
12
Anti-Clockwise Or Clockwise? the Impact of Store Layout on the Process of Orientation in a Discount Store
8
13
Pretty Woman Or Erin Brockovich? Unconscious and Conscious Reactions to Commercials and Movies Shaped By Fairy Tale Archetpyes – Results From Two Experimental Studies
8
14 114
15
Arousal As a Driving Force For Decision-Makingcempirical Results From Measuring Electrodermal Reactions At the Point-Of-Sale
2
16
Joy and Surprise As Guides to a Better Understanding of Impulse Buying Behaviour
5
17
'Minding the Mall': Do We Remember What We See?
4
18
The Role of Customers= Arousal For Retail Store - Results From an Experimental Pilot Study Using Electrodermal Activity As Indicator
21
19
The Impact of Shopping Motives on Store-Assessment
31
20
The Influence of the Dominance Perceived At the Point-Of-Sale on the Price-Assessment
7

About Andrea Groeppel‐Klein

Andrea Groeppel‐Klein is a scholar working on Marketing, Neuropsychology and Physiological Psychology and Information Systems and Management, having authored 39 papers that have together received 950 indexed citations. Recurring topics across this work include Consumer Behavior in Brand Consumption and Identification (10 papers), Consumer Retail Behavior Studies (8 papers) and Digital Marketing and Social Media (7 papers). The work is most often cited by research in Marketing (453 citations), Information Systems and Management (97 citations) and Gender Studies (121 citations). Andrea Groeppel‐Klein has collaborated with scholars based in Germany, United States and Poland. Frequent co-authors include Joerg Koenigstorfer, Sebastian Uhrich, Thilo Kunkel, Marco Schmitt, Claas Christian Germelmann, Małgorzata Styśko-Kunkowska, Eva Thelen, Grażyna Wąsowicz, Martin Glaum and Michaela Rohr. Their work appears in journals such as Journal of Business Research, Nutrients and Appetite.

Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.

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