Thomas A. Burnham

2.3k total citations · 1 hit paper
16 papers, 1.6k citations indexed

About

Thomas A. Burnham is a scholar working on Sociology and Political Science, Organizational Behavior and Human Resource Management and Marketing. According to data from OpenAlex, Thomas A. Burnham has authored 16 papers receiving a total of 1.6k indexed citations (citations by other indexed papers that have themselves been cited), including 12 papers in Sociology and Political Science, 8 papers in Organizational Behavior and Human Resource Management and 7 papers in Marketing. Recurrent topics in Thomas A. Burnham's work include Customer Service Quality and Loyalty (8 papers), Digital Marketing and Social Media (6 papers) and Consumer Behavior in Brand Consumption and Identification (5 papers). Thomas A. Burnham is often cited by papers focused on Customer Service Quality and Loyalty (8 papers), Digital Marketing and Social Media (6 papers) and Consumer Behavior in Brand Consumption and Identification (5 papers). Thomas A. Burnham collaborates with scholars based in United States, Canada and South Korea. Thomas A. Burnham's co-authors include Judy Frels, Vijay Mahajan, Gregory A. Baker, Mark D. Packard, Laee Choi, R. Bret Leary, Jeffrey Wong, Ashesh Mukherjee, Seung Yun Lee and Chelsey Hill and has published in prestigious journals such as SHILAP Revista de lepidopterología, Journal of Business Research and Journal of Business Venturing.

In The Last Decade

Thomas A. Burnham

16 papers receiving 1.4k citations

Hit Papers

Consumer Switching Costs: A Typology, Antecedents, and Co... 2003 2026 2010 2018 2003 400 800 1.2k
What are hit papers?

Hit papers significantly outperform the citation benchmark for their cohort. A paper qualifies if it has ≥500 total citations, achieves ≥1.5× the top-1% citation threshold for papers in the same subfield and year (this is the minimum needed to enter the top 1%, not the average within it), or reaches the top citation threshold in at least one of its specific research topics.

  1. Consumer Switching Costs: A Typology, Antecedents, and Consequences
    2003 1.3k citations Thomas A. Burnham, Judy Frels et al. Journal of the Academy of Marketing Science profile →

Peers — A (Enhanced Table)

Peers by citation overlap · career bar shows stage (early→late) cites · hero ref

Name h Career Trend Papers Cites
Thomas A. Burnham United States 10 867 844 573 483 260 16 1.6k
Torben Hansen Denmark 22 517 0.6× 1.4k 1.7× 834 1.5× 551 1.1× 150 0.6× 63 2.2k
Dale F. Duhan United States 22 488 0.6× 686 0.8× 589 1.0× 202 0.4× 312 1.2× 32 1.7k
David Martín‐Consuegra Spain 21 594 0.7× 832 1.0× 643 1.1× 261 0.5× 213 0.8× 51 1.5k
H. G. Parsa United States 26 738 0.9× 1.6k 1.9× 862 1.5× 174 0.4× 408 1.6× 84 2.6k
Anssi Tarkiainen Finland 17 408 0.5× 1.2k 1.4× 733 1.3× 329 0.7× 310 1.2× 40 2.1k
María Pilar Martínez‐Ruiz Spain 20 429 0.5× 761 0.9× 706 1.2× 155 0.3× 153 0.6× 105 1.5k
Len Tiu Wright United Kingdom 26 577 0.7× 1.2k 1.4× 987 1.7× 536 1.1× 358 1.4× 78 2.3k
Sheena Leek United Kingdom 21 550 0.6× 747 0.9× 526 0.9× 205 0.4× 545 2.1× 44 1.7k
Tiffany Barnett White United States 12 801 0.9× 1.2k 1.4× 1.2k 2.1× 687 1.4× 204 0.8× 25 2.1k
Carola Raab United States 24 699 0.8× 1.1k 1.4× 876 1.5× 161 0.3× 181 0.7× 74 1.9k

Countries citing papers authored by Thomas A. Burnham

Since Specialization
Citations

This map shows the geographic impact of Thomas A. Burnham's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Thomas A. Burnham with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Thomas A. Burnham more than expected).

Fields of papers citing papers by Thomas A. Burnham

Since Specialization
Physical SciencesHealth SciencesLife SciencesSocial Sciences

This network shows the impact of papers produced by Thomas A. Burnham. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Thomas A. Burnham. The network helps show where Thomas A. Burnham may publish in the future.

Co-authorship network of co-authors of Thomas A. Burnham

This figure shows the co-authorship network connecting the top 25 collaborators of Thomas A. Burnham. A scholar is included among the top collaborators of Thomas A. Burnham based on the total number of citations received by their joint publications. Widths of edges represent the number of papers authors have co-authored together. Node borders signify the number of papers an author published with Thomas A. Burnham. Thomas A. Burnham is excluded from the visualization to improve readability, since they are connected to all nodes in the network.

All Works

16 of 16 papers shown
1.
Burnham, Thomas A.. (2023). Thinking of the Firm: How the Firm’s Benefit Influences Consumer Normative Expectations for Change. Journal of Relationship Marketing. 22(3). 152–171. 1 indexed citations
2.
Leary, R. Bret, Thomas A. Burnham, & William J. Montford. (2021). The effects of implicit firm theory on customer engagement and firm-related judgments. Journal of Consumer Marketing. 38(7). 751–765. 3 indexed citations
3.
Burnham, Thomas A., et al.. (2021). Structural topic modelling segmentation: a segmentation method combining latent content and customer context. Journal of Marketing Management. 37(7-8). 792–812. 10 indexed citations
4.
Choi, Laee & Thomas A. Burnham. (2020). Brand reputation and customer voluntary sharing behavior: the intervening roles of self-expressive brand perceptions and status seeking. Journal of Product & Brand Management. 30(4). 565–578. 24 indexed citations
5.
Burnham, Thomas A.. (2020). I’ve got an idea! Exploring the antecedents of suggestion sharing in consumer services. Journal of Services Marketing. 34(4). 443–457. 9 indexed citations
6.
Packard, Mark D. & Thomas A. Burnham. (2020). Do we understand each other? Toward a simulated empathy theory for entrepreneurship. Journal of Business Venturing. 36(1). 106076–106076. 53 indexed citations
7.
Mukherjee, Ashesh, Seung Yun Lee, & Thomas A. Burnham. (2020). The effect of others’ participation on charitable behavior: Moderating role of recipient resource scarcity. Journal of Business Research. 120. 213–228. 11 indexed citations
8.
Mukherjee, Ashesh, et al.. (2020). Anticipated firm interaction can bias expressed customer satisfaction. Journal of Retailing and Consumer Services. 59. 102379–102379. 3 indexed citations
9.
Burnham, Thomas A., et al.. (2020). Consumer suggestion sharing: helpful, pragmatic and conditional. European Journal of Marketing. 55(3). 726–762. 14 indexed citations
10.
Burnham, Thomas A. & R. Bret Leary. (2018). WORD OF MOUTH OPPORTUNITY: WHY RECOMMENDATION LIKELIHOOD OVERESTIMATES POSITIVE WORD OF MOUTH. The Journal of Marketing Theory and Practice. 26(4). 368–389. 14 indexed citations
11.
Burnham, Thomas A. & Jeffrey Wong. (2018). Factors influencing successful net promoter score adoption by a nonprofit organization: a case study of the Boy Scouts of America. International Review on Public and Nonprofit Marketing. 15(4). 475–495. 10 indexed citations
12.
Burnham, Thomas A., et al.. (2018). ILLEGAL CORPORATE BRIBERY: THE PRESSURE TO “MAKE DO” AND ACHIEVE GOALS. The Journal of Marketing Theory and Practice. 26(3). 246–259. 5 indexed citations
13.
Burnham, Thomas A., et al.. (2017). Factors Affecting Exam Completion Speed, Exam Performance, and Nonexam Performance. Journal of Marketing Education. 40(2). 140–151. 4 indexed citations
14.
Wieland, Alice & Thomas A. Burnham. (2016). Boosting Performance on an Evaluative Math Test. Psychological Reports. 118(1). 41–56. 2 indexed citations
15.
Burnham, Thomas A., Judy Frels, & Vijay Mahajan. (2003). Consumer Switching Costs: A Typology, Antecedents, and Consequences. Journal of the Academy of Marketing Science. 31(2). 109–126. 1268 indexed citations breakdown →
16.
Baker, Gregory A., et al.. (2001). CONSUMER RESPONSE TO GENETICALLY MODIFIED FOODS: MARKET SEGMENT ANALYSIS AND IMPLICATIONS FOR PRODUCERS AND POLICY MAKERS. SHILAP Revista de lepidopterología. 193 indexed citations

Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.

Explore authors with similar magnitude of impact

Breakdown of academic impact, for papers by Torben Hansen Breakdown of academic impact, for papers by Dale F. Duhan Breakdown of academic impact, for papers by David Martín‐Consuegra Breakdown of academic impact, for papers by H. G. Parsa Breakdown of academic impact, for papers by Anssi Tarkiainen Breakdown of academic impact, for papers by María Pilar Martínez‐Ruiz Breakdown of academic impact, for papers by Len Tiu Wright Breakdown of academic impact, for papers by Sheena Leek Breakdown of academic impact, for papers by Tiffany Barnett White Breakdown of academic impact, for papers by Carola Raab
Rankless by CCL
2026