Thomas A. Burnham
Impact in
- Marketing top 1%
- Consumer Retail Behavior Studies
- Consumer Behavior in Brand Consumption and Identification
- Consumer Market Behavior and Pricing
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- Customer Service Quality and Loyalty
Papers in
-
- Digital Marketing and Social Media 6
- Social and Intergroup Psychology 2
- Nonprofit Sector and Volunteering 2
- Psychology of Social Influence 1
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- Customer Service Quality and Loyalty 8
- Co-authors
- Vijay Mahajan (1 shared paper)Judy Frels (1 shared paper)Gregory A. Baker (1 shared paper)Mark D. Packard (1 shared paper)Laee Choi (2 shared papers)R. Bret Leary (2 shared papers)Ashesh Mukherjee (2 shared papers)Jeffrey Wong (1 shared paper)
- Journals
- The Journal of Marketing Theory and Practice (2 papers)European Journal of Marketing (1 paper)Journal of Retailing and Consumer Services (1 paper)Journal of Consumer Marketing (1 paper)Journal of Business Research (1 paper)
- Partner nations
- United StatesCanadaSouth Korea
In The Last Decade
Thomas A. Burnham
16 papers receiving 1.4k citations
Thomas A. Burnham's Hit Papers
Peers
Comparison fields: 5 of 88
- Marketing 853
- Organizational Behavior and Human Resource Management 870
- Information Systems and Management 487
- Business and International Management 36
- Strategy and Management 261
Countries citing papers authored by Thomas A. Burnham
This map shows the geographic impact of Thomas A. Burnham's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Thomas A. Burnham with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Thomas A. Burnham more than expected).
Fields of papers citing papers by Thomas A. Burnham
This network shows the impact of papers produced by Thomas A. Burnham. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Thomas A. Burnham. The network helps show where Thomas A. Burnham may publish in the future.
Co-authors
The 13 scholars most cited alongside Thomas A. Burnham, linked wherever they have co-authored with each other. Click a name or a connecting line to browse the papers they share.
All Works
| # | Work | ||
|---|---|---|---|
| 1 | Consumer Switching Costs: A Typology, Antecedents, and Consequences Hit paper breakdown → | 2003 | 1280 |
| 2 | 2001 | 193 | |
| 3 | 2020 | 55 | |
| 4 | 2020 | 27 | |
| 5 | 2018 | 17 | |
| 6 | 2020 | 14 | |
| 7 | 2020 | 13 | |
| 8 | 2021 | 13 | |
| 9 | 2018 | 10 | |
| 10 | 2020 | 9 | |
| 11 | 2018 | 5 | |
| 12 | 2017 | 4 | |
| 13 | 2021 | 3 | |
| 14 | 2020 | 3 | |
| 15 | 2016 | 2 | |
| 16 | 2023 | 1 |
About Thomas A. Burnham
Thomas A. Burnham is a scholar working on Sociology and Political Science, Organizational Behavior and Human Resource Management, Marketing, Social Psychology and Communication, having authored 16 papers that have together received 1.6k indexed citations. Recurring topics across this work include Customer Service Quality and Loyalty (8 papers), Digital Marketing and Social Media (6 papers), Consumer Behavior in Brand Consumption and Identification (5 papers), Behavioral Health and Interventions (2 papers), Knowledge Management and Sharing (2 papers), Social and Intergroup Psychology (2 papers), Nonprofit Sector and Volunteering (2 papers) and Psychology of Social Influence (1 paper). The work is most often cited by research in Marketing (853 citations), Organizational Behavior and Human Resource Management (870 citations), Information Systems and Management (487 citations), Business and International Management (36 citations) and Strategy and Management (261 citations). Thomas A. Burnham has collaborated with scholars based in United States, Canada and South Korea. Frequent co-authors include Vijay Mahajan, Judy Frels, Gregory A. Baker, Mark D. Packard, Laee Choi, R. Bret Leary, Ashesh Mukherjee, Jeffrey Wong, Chelsey Hill and Seung Yun Lee. Their work appears in journals such as The Journal of Marketing Theory and Practice, European Journal of Marketing, Journal of Retailing and Consumer Services, Journal of Consumer Marketing and Journal of Business Research.
Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.