Heng‐Hui Wu
- Sociology and Political Science top 10%
- Marketing top 5%
- Strategy and Management top 10%
- Organizational Behavior and Human Resource Management top 10%
- Economics and Econometrics
- Co-authors
- Sangeeta TrottChiquan GuoAndy Wei HaoJustin PaulCheng Lu WangRuijuan WuWenting ZhuJing Pang
- Topics
- Digital Marketing and Social Media (4 papers)Consumer Behavior in Brand Consumption and Identification (4 papers)Customer Service Quality and Loyalty (2 papers)
- Partner nations
- TaiwanUnited StatesChina
In The Last Decade
Heng‐Hui Wu
6 papers receiving 326 citations
Hit Papers
Peers
Comparison fields: 5 of 70
- Sociology and Political Science 168
- Marketing 153
- Strategy and Management 79
- Organizational Behavior and Human Resource Management 53
- Economics and Econometrics 39
Countries citing papers authored by Heng‐Hui Wu
This map shows the geographic impact of Heng‐Hui Wu's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Heng‐Hui Wu with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Heng‐Hui Wu more than expected).
Fields of papers citing papers by Heng‐Hui Wu
This network shows the impact of papers produced by Heng‐Hui Wu. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Heng‐Hui Wu. The network helps show where Heng‐Hui Wu may publish in the future.
Co-authorship network of co-authors of Heng‐Hui Wu
This figure shows the co-authorship network connecting the top 25 collaborators of Heng‐Hui Wu. A scholar is included among the top collaborators of Heng‐Hui Wu based on the total number of citations received by their joint publications. Widths of edges represent the number of papers authors have co-authored together. Node borders signify the number of papers an author published with Heng‐Hui Wu. Heng‐Hui Wu is excluded from the visualization to improve readability, since they are connected to all nodes in the network.
All Works
| # | Work | Indexed citations |
|---|---|---|
| 1 | 31 | |
| 2 | 46 | |
| 3 | Two decades of research on nation branding: a review and future research agendabreakdown → | 227 |
| 4 | 15 | |
| 5 | 6 | |
| 6 | 16 |
About Heng‐Hui Wu
Heng‐Hui Wu is a scholar working on Tourism, Leisure and Hospitality Management, Marketing and Organizational Behavior and Human Resource Management, having authored 6 papers that have together received 341 indexed citations. Recurring topics across this work include Digital Marketing and Social Media (4 papers), Consumer Behavior in Brand Consumption and Identification (4 papers) and Customer Service Quality and Loyalty (2 papers). The work is most often cited by research in Marketing (153 citations), Business and International Management (14 citations) and Information Systems and Management (38 citations). Heng‐Hui Wu has collaborated with scholars based in Taiwan, United States and China. Frequent co-authors include Sangeeta Trott, Chiquan Guo, Andy Wei Hao, Justin Paul, Cheng Lu Wang, Ruijuan Wu, Wenting Zhu, Jing Pang, Xiaorong Fu and Tom M.Y. Lin. Their work appears in journals such as Industrial Marketing Management, International Marketing Review and Internet Research.
Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.