Heng‐Hui Wu

About

Heng‐Hui Wu is a scholar working on Sociology and Political Science, Marketing and Organizational Behavior and Human Resource Management. According to data from OpenAlex, Heng‐Hui Wu has authored 6 papers receiving a total of 276 indexed citations (citations by other indexed papers that have themselves been cited), including 4 papers in Sociology and Political Science, 4 papers in Marketing and 2 papers in Organizational Behavior and Human Resource Management. Recurrent topics in Heng‐Hui Wu’s work include Digital Marketing and Social Media (4 papers), Consumer Behavior in Brand Consumption and Identification (4 papers) and Customer Service Quality and Loyalty (2 papers). Heng‐Hui Wu is often cited by papers focused on Digital Marketing and Social Media (4 papers), Consumer Behavior in Brand Consumption and Identification (4 papers) and Customer Service Quality and Loyalty (2 papers). Heng‐Hui Wu collaborates with scholars based in Taiwan, United States and China. Heng‐Hui Wu's co-authors include Sangeeta Trott, Andy Wei Hao, Justin Paul, Chiquan Guo, Ruijuan Wu, Cheng Lu Wang, Jing Pang, Xiaorong Fu, Wenting Zhu and Tom M.Y. Lin and has published in prestigious journals such as Industrial Marketing Management, International Marketing Review and Internet Research.

In The Last Decade

Co-authorship network of co-authors of Heng‐Hui Wu i

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Fields of papers citing papers by Heng‐Hui Wu

Since Specialization

Physical SciencesHealth SciencesLife SciencesSocial Sciences

This network shows the impact of papers produced by Heng‐Hui Wu. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Heng‐Hui Wu. The network helps show where Heng‐Hui Wu may publish in the future.

Countries citing papers authored by Heng‐Hui Wu

Since Specialization

Citations

This map shows the geographic impact of Heng‐Hui Wu's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Heng‐Hui Wu with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Heng‐Hui Wu more than expected).

Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar’s output or impact.

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