Joel Rubinson

1.0k total citations
18 papers, 716 citations indexed

About

Joel Rubinson is a scholar working on Marketing, Strategy and Management and Sociology and Political Science. According to data from OpenAlex, Joel Rubinson has authored 18 papers receiving a total of 716 indexed citations (citations by other indexed papers that have themselves been cited), including 9 papers in Marketing, 3 papers in Strategy and Management and 2 papers in Sociology and Political Science. Recurrent topics in Joel Rubinson's work include Consumer Behavior in Brand Consumption and Identification (5 papers), Consumer Retail Behavior Studies (3 papers) and Consumer Market Behavior and Pricing (3 papers). Joel Rubinson is often cited by papers focused on Consumer Behavior in Brand Consumption and Identification (5 papers), Consumer Retail Behavior Studies (3 papers) and Consumer Market Behavior and Pricing (3 papers). Joel Rubinson collaborates with scholars based in United States, Australia and Slovakia. Joel Rubinson's co-authors include Allan L. Baldinger, Martin K. Starr, Wilfried R. Vanhonacker, Frank M. Bass, Joseph T. Plummer, Oded Netzer and Anca C. Micu and has published in prestigious journals such as Management Science, Journal of Marketing Research and Journal of Advertising Research.

In The Last Decade

Joel Rubinson

17 papers receiving 576 citations

Peers

Joel Rubinson
Anne W. Mägi Sweden
Lu Qu United States
Long‐Yi Lin Taiwan
Rama Yelkur United States
Carolyn Costley New Zealand
Joby John United States
Roscoe Hightower United States
Gregory Elliott Australia
Jon Reast United Kingdom
Teresa Montaner Gutiérrez Spain
Anne W. Mägi Sweden
Joel Rubinson
Citations per year, relative to Joel Rubinson Joel Rubinson (= 1×) peers Anne W. Mägi

Countries citing papers authored by Joel Rubinson

Since Specialization
Citations

This map shows the geographic impact of Joel Rubinson's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Joel Rubinson with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Joel Rubinson more than expected).

Fields of papers citing papers by Joel Rubinson

Since Specialization
Physical SciencesHealth SciencesLife SciencesSocial Sciences

This network shows the impact of papers produced by Joel Rubinson. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Joel Rubinson. The network helps show where Joel Rubinson may publish in the future.

Co-authorship network of co-authors of Joel Rubinson

This figure shows the co-authorship network connecting the top 25 collaborators of Joel Rubinson. A scholar is included among the top collaborators of Joel Rubinson based on the total number of citations received by their joint publications. Widths of edges represent the number of papers authors have co-authored together. Node borders signify the number of papers an author published with Joel Rubinson. Joel Rubinson is excluded from the visualization to improve readability, since they are connected to all nodes in the network.

All Works

18 of 18 papers shown
1.
2.
Micu, Anca C., et al.. (2011). The Shape of Marketing Research in 2021. Journal of Advertising Research. 51(1). 213–221. 11 indexed citations
3.
Rubinson, Joel. (2010). What Behavioral Economics can Teach Marketing Research. Journal of Advertising Research. 50(2). 114–117. 4 indexed citations
4.
Rubinson, Joel. (2010). Media: No Longer the Caboose. Journal of Advertising Research. 50(1). 8–9. 2 indexed citations
5.
Rubinson, Joel, et al.. (2009). The Foundations of Quality Initiative. Journal of Advertising Research. 49(4). 464–485. 22 indexed citations
6.
Rubinson, Joel. (2009). The Opportunity for Marketing “Simplification”. Journal of Advertising Research. 49(3). 260–262. 2 indexed citations
7.
Rubinson, Joel. (2009). Empirical Evidence of TV Advertising Effectiveness. Journal of Advertising Research. 49(2). 220–226. 43 indexed citations
8.
Rubinson, Joel. (2009). The New Marketing Research Imperative: It’s about Learning. Journal of Advertising Research. 49(1). 7–9. 7 indexed citations
9.
Rubinson, Joel. (2009). Just Asking. Journal of Advertising Research. 49(4). 399–400. 5 indexed citations
10.
Rubinson, Joel. (2008). Marketing Metaphoria: What Deep Metaphors Reveal About the Minds of Consumers. Journal of Advertising Research. 48(3). 473–474. 55 indexed citations
11.
Rubinson, Joel. (2008). Marketing in the Era of Long-Tail Media. Journal of Advertising Research. 48(3). 301–302. 4 indexed citations
12.
Rubinson, Joel, et al.. (2005). Brand Key Performance Indicators as a Force for Brand Equity Management. Journal of Advertising Research. 45(2). 187–197. 12 indexed citations
13.
Rubinson, Joel, et al.. (1997). The Jeopardy in Double Jeopardy. Journal of Advertising Research. 37(6). 37–49. 42 indexed citations
14.
Baldinger, Allan L. & Joel Rubinson. (1997). In Search of Holy Grails: A Rejoinder. Journal of Advertising Research. 37(1). 18–20. 2 indexed citations
15.
Baldinger, Allan L. & Joel Rubinson. (1996). Brand Loyalty: The Link between Attitude and Behavior. Journal of Advertising Research. 36(6). 22–34. 409 indexed citations
16.
Rubinson, Joel, Wilfried R. Vanhonacker, & Frank M. Bass. (1980). Note—On “A Parsimonious Description of the Hendry System”. Management Science. 26(2). 215–226. 34 indexed citations
17.
Starr, Martin K. & Joel Rubinson. (1978). A Loyalty Group Segmentation Model for Brand Purchasing Simulation. Journal of Marketing Research. 15(3). 378–383. 38 indexed citations
18.
Starr, Martin K. & Joel Rubinson. (1978). A Loyalty Group Segmentation Model for Brand Purchasing Simulation. Journal of Marketing Research. 15(3). 378–378. 22 indexed citations

Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.

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