Zeya He
Impact in
- Marketing top 5%
- Consumer Behavior in Brand Consumption and Identification
- Human-Computer Interaction top 2%
- Virtual Reality Applications and Impacts
Papers in ⓘ
- Marketing 10
- Consumer Behavior in Brand Consumption and Identification 7
- Service and Product Innovation 2
-
- Decision-Making and Behavioral Economics 1
- Co-authors
- Laurie Wu (8 shared papers)Xiang Li (4 shared papers)Anil Bilgihan (1 shared paper)Huiling Huang (1 shared paper)Hye-Yoon Choi (1 shared paper)Alei Fan (3 shared papers)Yang Yang (2 shared papers)Ning Deng (2 shared papers)
- Journals
- Journal of service management (4 papers)Journal of Travel Research (3 papers)International Journal of Hospitality Management (3 papers)Journal of Hospitality & Tourism Research (2 papers)Tourism Management (2 papers)
- Partner nations
- United StatesChinaSouth Korea
In The Last Decade
Zeya He
16 papers receiving 791 citations
Hit Papers
Peers
Comparison fields: 5 of 82
- Marketing 259
- Human-Computer Interaction 146
- Museology 56
- Information Systems and Management 91
- Sociology and Political Science 397
Countries citing papers authored by Zeya He
This map shows the geographic impact of Zeya He's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Zeya He with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Zeya He more than expected).
Fields of papers citing papers by Zeya He
This network shows the impact of papers produced by Zeya He. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Zeya He. The network helps show where Zeya He may publish in the future.
Co-authors
The 23 scholars most cited alongside Zeya He, linked wherever they have co-authored with each other. Click a name or a connecting line to browse the papers they share.
All Works
| # | Work | ||
|---|---|---|---|
| 1 | When art meets tech: The role of augmented reality in enhancing museum experiences and purchase intentions Hit paper breakdown → | 2018 | 283 |
| 2 | Building organizational resilience with digital transformation Hit paper breakdown → | 2022 | 185 |
| 3 | 2021 | 75 | |
| 4 | 2021 | 60 | |
| 5 | 2023 | 46 | |
| 6 | 2022 | 29 | |
| 7 | 2021 | 28 | |
| 8 | 2019 | 27 | |
| 9 | 2020 | 21 | |
| 10 | 2021 | 21 | |
| 11 | 2020 | 17 | |
| 12 | 2022 | 15 | |
| 13 | 2019 | 11 | |
| 14 | 2024 | 4 | |
| 15 | 2022 | 3 | |
| 16 | 2022 | 1 |
About Zeya He
Zeya He is a scholar working on Marketing, General Decision Sciences, Organizational Behavior and Human Resource Management, Museology and Sociology and Political Science, having authored 16 papers that have together received 826 indexed citations. Recurring topics across this work include Digital Marketing and Social Media (9 papers), Consumer Behavior in Brand Consumption and Identification (7 papers), Customer Service Quality and Loyalty (4 papers), Diverse Aspects of Tourism Research (3 papers), Digital Games and Media (2 papers), AI in Service Interactions (2 papers), Service and Product Innovation (2 papers) and Decision-Making and Behavioral Economics (1 paper). The work is most often cited by research in Marketing (259 citations), Human-Computer Interaction (146 citations), Museology (56 citations), Information Systems and Management (91 citations) and Sociology and Political Science (397 citations). Zeya He has collaborated with scholars based in United States, China and South Korea. Frequent co-authors include Laurie Wu, Xiang Li, Anil Bilgihan, Huiling Huang, Hye-Yoon Choi, Alei Fan, Yang Yang, Ning Deng, Tao Huang and Yong Li. Their work appears in journals such as Journal of service management, Journal of Travel Research, International Journal of Hospitality Management, Journal of Hospitality & Tourism Research and Tourism Management.
Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.