Eunyoung Sung

1.3k total citations · 1 hit paper
19 papers, 779 citations indexed

About

Eunyoung Sung is a scholar working on Marketing, Sociology and Political Science and Information Systems and Management. According to data from OpenAlex, Eunyoung Sung has authored 19 papers receiving a total of 779 indexed citations (citations by other indexed papers that have themselves been cited), including 11 papers in Marketing, 10 papers in Sociology and Political Science and 3 papers in Information Systems and Management. Recurrent topics in Eunyoung Sung's work include Consumer Behavior in Brand Consumption and Identification (10 papers), Digital Marketing and Social Media (9 papers) and Consumer Retail Behavior Studies (5 papers). Eunyoung Sung is often cited by papers focused on Consumer Behavior in Brand Consumption and Identification (10 papers), Digital Marketing and Social Media (9 papers) and Consumer Retail Behavior Studies (5 papers). Eunyoung Sung collaborates with scholars based in United States, South Korea and Netherlands. Eunyoung Sung's co-authors include Ohbyung Kwon, Dai‐In Danny Han, Kwonsang Sohn, Sujin Bae, Jaehee Jung, Yung Kyun Choi, Patricia Huddleston, Roger J. Calantone, Ruonan Zhang and Brian Joseph Gillespie and has published in prestigious journals such as Journal of Business Research, Computers in Human Behavior and International Journal of Information Management.

In The Last Decade

Eunyoung Sung

19 papers receiving 716 citations

Hit Papers

align trajectories

What are hit papers?

Hit papers significantly outperform the citation benchmark for their cohort. A paper qualifies if it has ≥500 total citations, achieves ≥1.5× the top-1% citation threshold for papers in the same subfield and year (this is the minimum needed to enter the top 1%, not the average within it), or reaches the top citation threshold in at least one of its specific research topics.

NFT luxury brand marketing in the metaverse: Leveraging blockchain‐certified NFTs to drive consumer behavior

2023 116 citations Eunyoung Sung, Ohbyung Kwon et al. Psychology and Marketing profile →

Peers — A (Enhanced Table)

Peers by citation overlap · career bar shows stage (early→late) cites · hero ref

Name	h						Papers	Cites
Eunyoung Sung United States	11	413	376	184	133	108	19	779
Xiaojun Fan China	10	288 0.7×	415 1.1×	203 1.1×	241 1.8×	64 0.6×	25	792
Raoul V. Kübler Germany	11	326 0.8×	362 1.0×	106 0.6×	164 1.2×	64 0.6×	24	686
Seeun Kim United States	15	359 0.9×	422 1.1×	219 1.2×	95 0.7×	90 0.8×	51	835
Sergio Barta Spain	12	289 0.7×	303 0.8×	189 1.0×	134 1.0×	46 0.4×	12	584
Zahy Ramadan Lebanon	17	604 1.5×	566 1.5×	211 1.1×	131 1.0×	170 1.6×	40	1.0k
Brigitte Stangl United Kingdom	10	349 0.8×	537 1.4×	152 0.8×	76 0.6×	100 0.9×	32	809
Quang-An Ha Taiwan	12	215 0.5×	279 0.7×	222 1.2×	85 0.6×	67 0.6×	25	532
Youhee Joun South Korea	5	232 0.6×	437 1.2×	211 1.1×	165 1.2×	57 0.5×	8	692
Alexander Rossmann Germany	11	171 0.4×	289 0.8×	201 1.1×	150 1.1×	45 0.4×	37	715
Mohamed Slim Ben Mimoun France	10	466 1.1×	482 1.3×	404 2.2×	105 0.8×	183 1.7×	20	919

Countries citing papers authored by Eunyoung Sung

Since Specialization

Citations

This map shows the geographic impact of Eunyoung Sung's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Eunyoung Sung with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Eunyoung Sung more than expected).

Fields of papers citing papers by Eunyoung Sung

Since Specialization

Physical SciencesHealth SciencesLife SciencesSocial Sciences

This network shows the impact of papers produced by Eunyoung Sung. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Eunyoung Sung. The network helps show where Eunyoung Sung may publish in the future.

Co-authorship network of co-authors of Eunyoung Sung

This figure shows the co-authorship network connecting the top 25 collaborators of Eunyoung Sung. A scholar is included among the top collaborators of Eunyoung Sung based on the total number of citations received by their joint publications. Widths of edges represent the number of papers authors have co-authored together. Node borders signify the number of papers an author published with Eunyoung Sung. Eunyoung Sung is excluded from the visualization to improve readability, since they are connected to all nodes in the network.

All Works

Sort: Min cites: Since: Top N: Style:

19 of 19 papers shown

1.

Choi, Yung Kyun, Ruonan Zhang, & Eunyoung Sung. (2023). Attractiveness or expertise? Which is more effective in beauty product endorsement? Moderating role of social distance. International Journal of Advertising. 42(7). 1201–1225. 10 indexed citations

2.

Sohn, Kwonsang, et al.. (2023). The online for offline mobile retail business strategy: sustainable multichannel services. International Journal of Mobile Communications. 21(2). 225–225. 1 indexed citations

3.

Sung, Eunyoung, Ohbyung Kwon, & Kwonsang Sohn. (2023). NFT luxury brand marketing in the metaverse: Leveraging blockchain‐certified NFTs to drive consumer behavior. Psychology and Marketing. 40(11). 2306–2325. 116 indexed citations breakdown →

4.

Sung, Eunyoung, et al.. (2023). Augmented digital human vs. human agents in storytelling marketing: Exploratory electroencephalography and experimental studies. Psychology and Marketing. 40(11). 2428–2446. 10 indexed citations

5.

Sung, Eunyoung, Dai‐In Danny Han, Sujin Bae, & Ohbyung Kwon. (2022). What drives technology-enhanced storytelling immersion? The role of digital humans. Computers in Human Behavior. 132. 107246–107246. 53 indexed citations

6.

Bae, Sujin, Eunyoung Sung, & Ohbyung Kwon. (2021). Accounting for social media effects to improve the accuracy of infection models: combatting the COVID-19 pandemic and infodemic. European Journal of Information Systems. 30(3). 342–355. 29 indexed citations

7.

Sung, Eunyoung, Dai‐In Danny Han, & Yung Kyun Choi. (2021). Augmented reality advertising via a mobile app. Psychology and Marketing. 39(3). 543–558. 52 indexed citations

8.

Sung, Eunyoung, Sujin Bae, Dai‐In Danny Han, & Ohbyung Kwon. (2021). Consumer engagement via interactive artificial intelligence and mixed reality. International Journal of Information Management. 60. 102382–102382. 134 indexed citations

9.

Sohn, Kwonsang, et al.. (2020). Artificial intelligence in the fashion industry: consumer responses to generative adversarial network (GAN) technology. International Journal of Retail & Distribution Management. 49(1). 61–80. 77 indexed citations

10.

Sung, Eunyoung. (2020). Consumers’ responses to mobile app advertisements during holiday periods. Journal of Consumer Marketing. 37(3). 341–352. 13 indexed citations

11.

Sung, Eunyoung. (2020). The effects of augmented reality mobile app advertising: Viral marketing via shared social experience. Journal of Business Research. 122. 75–87. 137 indexed citations

12.

Sung, Eunyoung, Roger J. Calantone, & Patricia Huddleston. (2019). Motivators of Prestige Brand Purchase: Testing Cultural (In)stability of Measures Over Time Across the United States, Poland, and South Korea. Journal of International Consumer Marketing. 32(1). 15–32. 12 indexed citations

13.

Sung, Eunyoung, et al.. (2018). International expansion of retailers: the role of technical expertise, alliances and allocation of resources in economic crises. International Journal of Technology Marketing. 13(1). 51–51. 1 indexed citations

14.

Sung, Eunyoung, et al.. (2018). International expansion of retailers: the role of technical expertise, alliances and allocation of resources in economic crises. International Journal of Technology Marketing. 13(1). 51–51. 3 indexed citations

15.

Sung, Eunyoung. (2017). Special Holiday Mobile Advertising.. 131–134. 1 indexed citations

16.

Sung, Eunyoung & Patricia Huddleston. (2017). Department vs discount retail store patronage: effects of self-image congruence. Journal of Consumer Marketing. 35(1). 64–78. 27 indexed citations

17.

Sung, Eunyoung. (2016). Deciding with Dignity: The Terminally Ill Patient's Right to Information About the California End of Life Option Act. Hastings constitutional law quarterly. 44(1). 89–113. 1 indexed citations

18.

Sung, Eunyoung & Brenda Sternquist. (2010). Strategic International Joint Venture: Opportunity, Expansion, and Longevity for Retailers’ Internationalization. Journal of Euromarketing. 19(1). 55–66. 1 indexed citations

19.

Jung, Jaehee & Eunyoung Sung. (2008). Consumer‐based brand equity. Journal of Fashion Marketing and Management. 12(1). 24–35. 101 indexed citations

Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.

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