Hyunjoo Oh

1.4k total citations
31 papers, 1.0k citations indexed

About

Hyunjoo Oh is a scholar working on Marketing, Social Psychology and Sociology and Political Science. According to data from OpenAlex, Hyunjoo Oh has authored 31 papers receiving a total of 1.0k indexed citations (citations by other indexed papers that have themselves been cited), including 19 papers in Marketing, 7 papers in Social Psychology and 6 papers in Sociology and Political Science. Recurrent topics in Hyunjoo Oh's work include Consumer Behavior in Brand Consumption and Identification (15 papers), Consumer Retail Behavior Studies (10 papers) and Color perception and design (6 papers). Hyunjoo Oh is often cited by papers focused on Consumer Behavior in Brand Consumption and Identification (15 papers), Consumer Retail Behavior Studies (10 papers) and Color perception and design (6 papers). Hyunjoo Oh collaborates with scholars based in United States, South Korea and Japan. Hyunjoo Oh's co-authors include So–Yeon Yoon, Daniele Pederzoli, Raffaele Donvito, Gaetano Aiello, Bruno Godey, Rahul Singh, Ирина Скоробогатых, Priscilla Chan, Junji Tsuchiya and Bart Weitz and has published in prestigious journals such as Journal of Business Research, Frontiers in Psychology and Journal of Retailing.

In The Last Decade

Hyunjoo Oh

28 papers receiving 961 citations

Peers — A (Enhanced Table)

Peers by citation overlap · career bar shows stage (early→late) cites · hero ref

Name	h						Papers	Cites
Hyunjoo Oh United States	16	686	382	250	122	119	31	1.0k
Cindy Lombart France	19	917 1.3×	423 1.1×	364 1.5×	159 1.3×	80 0.7×	64	1.2k
Shu‐pei Tsai Taiwan	17	769 1.1×	712 1.9×	481 1.9×	102 0.8×	132 1.1×	20	1.3k
Maria Sääksjärvi Netherlands	19	499 0.7×	329 0.9×	231 0.9×	140 1.1×	122 1.0×	42	1.0k
Janaína de Moura Engracia Giraldi Brazil	18	497 0.7×	362 0.9×	77 0.3×	207 1.7×	81 0.7×	130	1.1k
H. Onur Bodur Canada	15	623 0.9×	304 0.8×	116 0.5×	106 0.9×	119 1.0×	22	989
Bernadett Köles France	16	601 0.9×	546 1.4×	217 0.9×	77 0.6×	94 0.8×	33	1.2k
Iris Vilnai‐Yavetz Israel	17	579 0.8×	461 1.2×	372 1.5×	86 0.7×	252 2.1×	36	1.3k
Michela Addis Italy	12	550 0.8×	400 1.0×	276 1.1×	47 0.4×	90 0.8×	39	935
Magda Nenycz‐Thiel Australia	22	956 1.4×	390 1.0×	166 0.7×	118 1.0×	60 0.5×	49	1.2k

Countries citing papers authored by Hyunjoo Oh

Since Specialization

Citations

This map shows the geographic impact of Hyunjoo Oh's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Hyunjoo Oh with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Hyunjoo Oh more than expected).

Fields of papers citing papers by Hyunjoo Oh

Since Specialization

Physical SciencesHealth SciencesLife SciencesSocial Sciences

This network shows the impact of papers produced by Hyunjoo Oh. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Hyunjoo Oh. The network helps show where Hyunjoo Oh may publish in the future.

Co-authorship network of co-authors of Hyunjoo Oh

This figure shows the co-authorship network connecting the top 25 collaborators of Hyunjoo Oh. A scholar is included among the top collaborators of Hyunjoo Oh based on the total number of citations received by their joint publications. Widths of edges represent the number of papers authors have co-authored together. Node borders signify the number of papers an author published with Hyunjoo Oh. Hyunjoo Oh is excluded from the visualization to improve readability, since they are connected to all nodes in the network.

All Works

Sort: Min cites: Since: Top N: Style:

20 of 20 papers shown

Oh, Hyunjoo, et al.. (2025). Enhancing Analytic Hierarchy Process Modelling Under Uncertainty With Fine‐Tuning LLM. Expert Systems. 42(6). 1 indexed citations

Oh, Hyunjoo, et al.. (2023). The differential roles of shame and guilt in the relationship between self-discrepancy and psychological maladjustment. Frontiers in Psychology. 14. 1215177–1215177. 1 indexed citations

Oh, Hyunjoo, et al.. (2021). Factor Structure and Validity Estimates of the Korean Version of the Short Dark Triad. Korean Journal of Industrial and Organizational Psychology. 34(3). 511–539. 5 indexed citations

Oh, Hyunjoo, et al.. (2019). The effect of brand authenticity on consumer–brand relationships. Journal of Product & Brand Management. 28(2). 231–241. 70 indexed citations

Baek, Eunsoo, Ho Jung Choo, Hyunjoo Oh, & So–Yeon Yoon. (2017). How consumers “see” a visually warm store: Differences between affective and cognitive processors. Journal of Consumer Behaviour. 17(2). 149–160. 14 indexed citations

Oh, Hyunjoo, Chris Janiszewski, Eunsoo Baek, Ho Jung Choo, & So–Yeon Yoon. (2016). The Effect of Processing Modes and Lighting Types on Shoppers’ Engagement in a Store. ACR North American Advances. 570–571. 3 indexed citations

Youn, Chorong, et al.. (2016). Perception of Korean Consumers on Fashion Brand Authenticity and Impact of Authenticity Determinants. Journal of the Korean Society of Clothing and Textiles. 40(5). 815–829. 1 indexed citations

Oh, Hyunjoo, et al.. (2016). Retail career attractiveness to college students: Connecting individual characteristics to the trade-off of job attributes. Journal of Retailing and Consumer Services. 31. 345–354. 13 indexed citations

Oh, Hyunjoo, et al.. (2014). A Qualitative Study on Development of Healing Tourism by Identifying Tourism Resources. Journal of Tourism and Leisure Research. 26(5). 23–40. 1 indexed citations

10.

Cho, Seong‐Jun, et al.. (2014). Mineral Potential Mapping of Gagok Mine Using 3D Geological Modeling. Journal of the Korean earth science society. 35(6). 412–421. 4 indexed citations

11.

Tang, Chuanyi, Yongmei Liu, Hyunjoo Oh, & Barton A. Weitz. (2013). Socialization Tactics of New Retail Employees: A Pathway to Organizational Commitment. Journal of Retailing. 90(1). 62–73. 47 indexed citations

12.

Godey, Bruno, Daniele Pederzoli, Gaetano Aiello, et al.. (2013). Modeling links between the decision-making process and luxury brand attachment: An international comparison. Journal of Global Scholars of Marketing Science. 23(4). 361–378. 23 indexed citations

13.

Hennigs, Nadine, Klaus‐Peter Wiedmann, Christiane Klarmann, et al.. (2012). What is the Value of Luxury? A Cross‐Cultural Consumer Perspective. Psychology and Marketing. 29(12). 1018–1034. 205 indexed citations

14.

Oh, Hyunjoo, et al.. (2011). How do storefront window displays influence entering decisions of clothing stores?. Journal of Retailing and Consumer Services. 19(1). 27–35. 46 indexed citations

15.

Yoon, So–Yeon, Hyunjoo Oh, & Ji Young Cho. (2010). Understanding Furniture Design Choices Using a 3D Virtual Showroom. Journal of Interior Design. 35(3). 33–50. 19 indexed citations

16.

Aiello, Gaetano, Raffaele Donvito, Bruno Godey, et al.. (2009). An international perspectiveon luxury brand and country-of-origin effect. Journal of Brand Management. 16(5-6). 323–337. 57 indexed citations

17.

Yoon, So–Yeon, James M. Laffey, & Hyunjoo Oh. (2008). Understanding Usability and User Experience of Web-Based 3D Graphics Technology. International Journal of Human-Computer Interaction. 24(3). 288–306. 59 indexed citations

18.

Oh, Hyunjoo & Cynthia R. Jasper. (2006). Processing of Apparel Advertisements: Application and Extension of Elaboration Likelihood Model. Clothing and Textiles Research Journal. 24(1). 15–32. 13 indexed citations

19.

Oh, Hyunjoo. (2005). Measuring affective reactions to print apparel advertisements: a scale development. Journal of Fashion Marketing and Management. 9(3). 283–305. 30 indexed citations

20.

Oh, Hyunjoo, So–Yeon Yoon, & Joshua D. Hawley. (2004). What Virtual Reality Can Offer To Furniture Industry. 22 indexed citations

Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.

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