Marta Blázquez

1.5k total citations
32 papers, 892 citations indexed

About

Marta Blázquez is a scholar working on Marketing, Sociology and Political Science and Human-Computer Interaction. According to data from OpenAlex, Marta Blázquez has authored 32 papers receiving a total of 892 indexed citations (citations by other indexed papers that have themselves been cited), including 25 papers in Marketing, 7 papers in Sociology and Political Science and 6 papers in Human-Computer Interaction. Recurrent topics in Marta Blázquez's work include Consumer Behavior in Brand Consumption and Identification (15 papers), Consumer Retail Behavior Studies (14 papers) and Environmental Sustainability in Business (7 papers). Marta Blázquez is often cited by papers focused on Consumer Behavior in Brand Consumption and Identification (15 papers), Consumer Retail Behavior Studies (14 papers) and Environmental Sustainability in Business (7 papers). Marta Blázquez collaborates with scholars based in United Kingdom, United States and Spain. Marta Blázquez's co-authors include Bethan Alexander, Liz Barnes, Helen McCormick, Claudia E. Henninger, Patsy Perry, Rachel Ashman, Kathryn Waite, Rosy Boardman, Arpita Khare and Daniella Ryding and has published in prestigious journals such as SHILAP Revista de lepidopterología, Journal of Cleaner Production and Journal of Business Research.

In The Last Decade

Marta Blázquez

30 papers receiving 829 citations

Peers — A (Enhanced Table)

Peers by citation overlap · career bar shows stage (early→late) cites · hero ref

Name h Career Trend Papers Cites
Marta Blázquez United Kingdom 11 631 406 185 183 91 32 892
Helen McCormick United Kingdom 14 502 0.8× 395 1.0× 188 1.0× 91 0.5× 80 0.9× 23 759
Jookyung Kwon South Korea 13 526 0.8× 438 1.1× 138 0.7× 180 1.0× 128 1.4× 26 886
Jihye Park South Korea 15 611 1.0× 408 1.0× 302 1.6× 269 1.5× 71 0.8× 36 934
Seyed Rajab Nikhashemi Malaysia 14 553 0.9× 438 1.1× 236 1.3× 213 1.2× 80 0.9× 33 868
Ricardo Godinho Bilro Portugal 16 474 0.8× 570 1.4× 174 0.9× 205 1.1× 70 0.8× 33 891
Te‐Lin Chung United States 14 352 0.6× 391 1.0× 222 1.2× 130 0.7× 64 0.7× 31 733
Rebeca San José Cabezudo Spain 19 510 0.8× 579 1.4× 334 1.8× 238 1.3× 50 0.5× 46 997
Hyejune Park United States 16 754 1.2× 442 1.1× 131 0.7× 142 0.8× 96 1.1× 30 967
Piera Buonincontri Italy 9 444 0.7× 800 2.0× 115 0.6× 241 1.3× 122 1.3× 13 1.1k
Robin Pentecost Australia 11 443 0.7× 358 0.9× 149 0.8× 98 0.5× 22 0.2× 22 714

Countries citing papers authored by Marta Blázquez

Since Specialization
Citations

This map shows the geographic impact of Marta Blázquez's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Marta Blázquez with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Marta Blázquez more than expected).

Fields of papers citing papers by Marta Blázquez

Since Specialization
Physical SciencesHealth SciencesLife SciencesSocial Sciences

This network shows the impact of papers produced by Marta Blázquez. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Marta Blázquez. The network helps show where Marta Blázquez may publish in the future.

Co-authorship network of co-authors of Marta Blázquez

This figure shows the co-authorship network connecting the top 25 collaborators of Marta Blázquez. A scholar is included among the top collaborators of Marta Blázquez based on the total number of citations received by their joint publications. Widths of edges represent the number of papers authors have co-authored together. Node borders signify the number of papers an author published with Marta Blázquez. Marta Blázquez is excluded from the visualization to improve readability, since they are connected to all nodes in the network.

All Works

20 of 20 papers shown
1.
Alexander, Bethan, et al.. (2025). Metaverse retailing and the customer experience journey: a case study approach. International Journal of Retail & Distribution Management. 53(4). 364–380. 4 indexed citations
2.
Alexander, Bethan, et al.. (2024). The role of immersive spaces on the customer experience: An exploration of fashion metaverses. Psychology and Marketing. 42(2). 539–553. 5 indexed citations
3.
Henninger, Claudia E., et al.. (2023). The adoption of digital fashion as an end product: A systematic literature review of research foci and future research agenda. Journal of Global Fashion Marketing. 15(1). 155–180. 17 indexed citations
4.
Henninger, Claudia E., et al.. (2023). Exploring the role of community-based enterprises in consumers’ voluntary clothing disposition via UK swapping events using theory of social practice. Social enterprise journal. 22(3). 439–459. 4 indexed citations
5.
Brydges, Taylor, et al.. (2022). Exploring supply chain sustainability drivers during COVID-19- Tale of 2 cities. Journal of Cleaner Production. 373. 133956–133956. 10 indexed citations
6.
7.
Henninger, Claudia E., et al.. (2021). The Influence of Culture on the Sustainable Entrepreneur: An Investigation into Fashion Entrepreneurs in Saudi Arabia. Research Explorer (The University of Manchester). 71–86.
8.
Khare, Arpita, et al.. (2019). Why do online retailers succeed? The identification and prioritization of success factors for Indian fashion retailers. Electronic Commerce Research and Applications. 39. 100906–100906. 34 indexed citations
9.
Blázquez, Marta, et al.. (2019). International flagship stores: an exploration of store atmospherics and their influence on purchase behaviour. International Journal of Business and Globalisation. 22(1). 110–110. 14 indexed citations
10.
Blázquez, Marta, et al.. (2019). The effects of rebranding on customer-based brand equity. International Journal of Business and Globalisation. 22(1). 91–91. 2 indexed citations
11.
Alexander, Bethan & Marta Blázquez. (2019). Store of the future: Towards a (re)invention and (re)imagination of physical store space in an omnichannel context. Journal of Retailing and Consumer Services. 55. 101913–101913. 86 indexed citations
12.
Henninger, Claudia E., et al.. (2019). Cradle-to-cradle vs consumer preferences. Research Explorer (The University of Manchester). 2 indexed citations
13.
Ryding, Daniella, Claudia E. Henninger, & Marta Blázquez. (2018). Vintage Luxury Fashion: Exploring the Rise of the Secondhand Clothing Trade. 10 indexed citations
14.
Blázquez, Marta, Patsy Perry, Rachel Ashman, & Kathryn Waite. (2017). The influence of image interactivity upon user engagement when using mobile touch screens. Computers in Human Behavior. 77. 406–412. 82 indexed citations
15.
Blázquez, Marta, et al.. (2015). HOW DO PEOPLE LOOK AT ONLINE FASHION? AN EXPLORATORY STUDY OF ATTENTION TO DESIGN ELEMENTS IN FASHION WEBSITES. Global Fashion Management Conference. 1(1). 1–14. 1 indexed citations
16.
Blázquez, Marta, et al.. (2014). The importance of the shopping experience in times of recession: an analysis from the perspective of the hedonic and utilitarian shopping values. Research Explorer (The University of Manchester). 1 indexed citations
17.
Blázquez, Marta, et al.. (2014). The Importance of the Shopping Experience in Times of Recession: An Analysis from the Perspective of the Hedonic and Utilitarian Shopping Values. SSRN Electronic Journal. 1 indexed citations
18.
Blázquez, Marta. (2014). Fashion Shopping in Multichannel Retail: The Role of Technology in Enhancing the Customer Experience. International Journal of Electronic Commerce. 18(4). 97–116. 287 indexed citations
19.
Blázquez, Marta, et al.. (2014). La importancia de la experiencia de compra en tiempos de recesión económica: un análisis del sector textil. 45(148). 299–325. 1 indexed citations
20.
Gazulla, Cristina, et al.. (2013). COMBINING TYPE I AND TYPE III ECO-LABELS: A SUCCESSFUL EXPERIENCE IN THE WINE SECTOR. 1 indexed citations

Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.

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2026