William M. Pride
Impact in
- Marketing top 1%
- Consumer Behavior in Brand Consumption and Identification
- Consumer Retail Behavior Studies
- Consumer Market Behavior and Pricing
-
- Customer Service Quality and Loyalty
Papers in
- Marketing 15
- Consumer Behavior in Brand Consumption and Identification 9
- Marketing and Advertising Strategies 3
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- Management and Marketing Education 4
- Co-authors
- P. Rajan VaradarajanDaryl McKeeO. C. FerrellSally DibbLyndon SimkinMarjorie J. CaballeroPatrick L. SchulTerry L. Childers
- Journals
- Journal of Marketing (7 papers)Journal of Advertising (4 papers)Journal of the Academy of Marketing Science (4 papers)Journal of Marketing Education (2 papers)Journal of Marketing Research (2 papers)
- Partner nations
- United StatesAustraliaIreland
In The Last Decade
William M. Pride
36 papers receiving 1.5k citations
Peers
Comparison fields: 5 of 97
- Marketing 697
- Organizational Behavior and Human Resource Management 577
- Strategy and Management 675
- Management of Technology and Innovation 225
- Tourism, Leisure and Hospitality Management 40
Countries citing papers authored by William M. Pride
This map shows the geographic impact of William M. Pride's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by William M. Pride with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites William M. Pride more than expected).
Fields of papers citing papers by William M. Pride
This network shows the impact of papers produced by William M. Pride. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by William M. Pride. The network helps show where William M. Pride may publish in the future.
Co-authorship network
The 24 scholars most cited alongside William M. Pride, linked wherever they have co-authored with each other. Click a name or a connecting line to browse the papers they share.
All Works
| # | Work | ||
|---|---|---|---|
| 1 | Marketing: Concepts and Strategies (6th ed.) | 2012 | 10 |
| 2 | Marketing: Concepts and Strategies. 5th Edition | 2005 | 12 |
| 3 | 2004 | 1 | |
| 4 | 1997 AMA educators' proceedings : enhancing knowledge development in marketing | 1997 | 10 |
| 5 | 1996 | 9 | |
| 6 | 1994 | 70 | |
| 7 | Controlar lo incontrolable: hacia un marketing proactivo | 1993 | 0 |
| 8 | 1991 | 17 | |
| 9 | 1989 | 253 | |
| 10 | 1989 | 384 | |
| 11 | 1989 | 20 | |
| 12 | Marketing Concepts and Strategies | 1989 | 391 |
| 13 | 1986 | 15 | |
| 14 | 1984 | 4 | |
| 15 | 1983 | 76 | |
| 16 | Marketing: Contemporary dimensions | 1980 | 3 |
| 17 | 1979 | 31 | |
| 18 | 1979 | 7 | |
| 19 | 1978 | 2 | |
| 20 | 1974 | 4 |
About William M. Pride
William M. Pride is a scholar working on Marketing, Management of Technology and Innovation, Gender Studies, Organizational Behavior and Human Resource Management and Communication, having authored 43 papers that have together received 1.9k indexed citations. Recurring topics across this work include Consumer Behavior in Brand Consumption and Identification (9 papers), Digital Marketing and Social Media (5 papers), Management and Marketing Education (4 papers), Media, Gender, and Advertising (3 papers), Marketing and Advertising Strategies (3 papers), Survey Methodology and Nonresponse (3 papers), Franchising Strategies and Performance (2 papers) and Social Capital and Networks (2 papers). The work is most often cited by research in Marketing (697 citations), Organizational Behavior and Human Resource Management (577 citations), Strategy and Management (675 citations), Management of Technology and Innovation (225 citations) and Tourism, Leisure and Hospitality Management (40 citations). William M. Pride has collaborated with scholars based in United States, Australia and Ireland. Frequent co-authors include P. Rajan Varadarajan, Daryl McKee, O. C. Ferrell, Sally Dibb, Lyndon Simkin, Marjorie J. Caballero, Patrick L. Schul, Terry L. Childers, Terry Clark and Charles W. Lamb. Their work appears in journals such as Journal of Marketing, Journal of Advertising, Journal of the Academy of Marketing Science, Journal of Marketing Education and Journal of Marketing Research.
Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.