William M. Pride

2.5k total citations
43 papers, 1.9k citations indexed

About

William M. Pride is a scholar working on Marketing, Sociology and Political Science and Management of Technology and Innovation. According to data from OpenAlex, William M. Pride has authored 43 papers receiving a total of 1.9k indexed citations (citations by other indexed papers that have themselves been cited), including 15 papers in Marketing, 11 papers in Sociology and Political Science and 4 papers in Management of Technology and Innovation. Recurrent topics in William M. Pride's work include Consumer Behavior in Brand Consumption and Identification (9 papers), Digital Marketing and Social Media (5 papers) and Management and Marketing Education (4 papers). William M. Pride is often cited by papers focused on Consumer Behavior in Brand Consumption and Identification (9 papers), Digital Marketing and Social Media (5 papers) and Management and Marketing Education (4 papers). William M. Pride collaborates with scholars based in United States, Australia and Ireland. William M. Pride's co-authors include P. Rajan Varadarajan, Daryl McKee, O. C. Ferrell, Lyndon Simkin, Sally Dibb, Marjorie J. Caballero, Patrick L. Schul, Terry L. Childers, Terry Clark and Charles W. Lamb and has published in prestigious journals such as Journal of Marketing, Journal of Marketing Research and Journal of Business Research.

In The Last Decade

William M. Pride

36 papers receiving 1.5k citations

Peers — A (Enhanced Table)

Peers by citation overlap · career bar shows stage (early→late) cites · hero ref

Name	h						Papers	Cites
William M. Pride United States	18	697	675	577	490	225	43	1.9k
James M. Hulbert United States	24	568 0.8×	999 1.5×	490 0.8×	372 0.8×	338 1.5×	56	2.0k
Hiram C. Barksdale United States	26	749 1.1×	497 0.7×	929 1.6×	428 0.9×	149 0.7×	68	1.8k
Michael P. Mokwa United States	15	423 0.6×	898 1.3×	788 1.4×	281 0.6×	253 1.1×	21	1.8k
Oded Gur-Arie United States	3	467 0.7×	651 1.0×	576 1.0×	403 0.8×	145 0.6×	4	1.8k
Roger Bennett United Kingdom	24	638 0.9×	637 0.9×	801 1.4×	745 1.5×	286 1.3×	61	2.1k
Vicki R. Lane United States	10	856 1.2×	759 1.1×	891 1.5×	589 1.2×	161 0.7×	15	2.1k
Stephen W. McDaniel United States	18	571 0.8×	452 0.7×	334 0.6×	647 1.3×	147 0.7×	39	1.7k
Doren Chadee Australia	27	596 0.9×	859 1.3×	768 1.3×	600 1.2×	265 1.2×	93	2.3k
Ronald E. Michaels United States	23	379 0.5×	415 0.6×	1.1k 1.9×	355 0.7×	249 1.1×	26	1.7k
Michael Etgar Israel	20	1.2k 1.7×	682 1.0×	824 1.4×	617 1.3×	95 0.4×	37	2.2k

Countries citing papers authored by William M. Pride

Since Specialization

Citations

This map shows the geographic impact of William M. Pride's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by William M. Pride with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites William M. Pride more than expected).

Fields of papers citing papers by William M. Pride

Since Specialization

Physical SciencesHealth SciencesLife SciencesSocial Sciences

This network shows the impact of papers produced by William M. Pride. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by William M. Pride. The network helps show where William M. Pride may publish in the future.

Co-authorship network of co-authors of William M. Pride

This figure shows the co-authorship network connecting the top 25 collaborators of William M. Pride. A scholar is included among the top collaborators of William M. Pride based on the total number of citations received by their joint publications. Widths of edges represent the number of papers authors have co-authored together. Node borders signify the number of papers an author published with William M. Pride. William M. Pride is excluded from the visualization to improve readability, since they are connected to all nodes in the network.

All Works

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20 of 20 papers shown

1.

Dibb, Sally, Lyndon Simkin, William M. Pride, & O. C. Ferrell. (2012). Marketing: Concepts and Strategies (6th ed.). Open Research Online (The Open University). 10 indexed citations

2.

Pride, William M., et al.. (2007). Marketing Asia Pacific edition. 1 indexed citations

3.

Pride, William M., Greg Elliott, Sharyn Rundle‐Thiele, et al.. (2006). Marketing: Core Concepts and Applications. 12 indexed citations

4.

Dibb, Sally, Lyndon Simkin, William M. Pride, & O. C. Ferrell. (2005). Marketing: Concepts and Strategies. 5th Edition. Open Research Online (The Open University). 12 indexed citations

5.

Pride, William M. & O. C. Ferrell. (2000). Pride-Ferrell Foundations of Marketing. Medical Entomology and Zoology. 2 indexed citations

6.

Pride, William M. & O. C. Ferrell. (2000). Marketing : concepts and strategies 2000e. Medical Entomology and Zoology. 2 indexed citations

7.

Pride, William M.. (1997). 1997 AMA educators' proceedings : enhancing knowledge development in marketing. 10 indexed citations

8.

Clark, Terry, P. Rajan Varadarajan, & William M. Pride. (1994). Environmental management:The construct and research propositions. Journal of Business Research. 29(1). 23–38. 70 indexed citations

9.

Varadarajan, P. Rajan, William M. Pride, & Terry Nichols Clark. (1993). Controlar lo incontrolable: hacia un marketing proactivo. Harvard-Deusto business review. 80–89.

10.

Pride, William M., et al.. (1991). Advertisement pacing and the learning of marketing information by the elderly. Psychology and Marketing. 8(1). 1–20. 17 indexed citations

11.

McKee, Daryl, P. Rajan Varadarajan, & William M. Pride. (1989). Strategic Adaptability and Firm Performance: A Market-Contingent Perspective. Journal of Marketing. 53(3). 21–35. 253 indexed citations

12.

McKee, Daryl, P. Rajan Varadarajan, & William M. Pride. (1989). Strategic Adaptability and Firm Performance: A Market-Contingent Perspective. Journal of Marketing. 53(3). 21–21. 384 indexed citations

13.

Jackson, Ralph & William M. Pride. (1986). The use of approved vendor lists. Industrial Marketing Management. 15(3). 165–169. 15 indexed citations

14.

Caballero, Marjorie J. & William M. Pride. (1984). Selected Effects of Salesperson Sex and Attractiveness in Direct Mail Advertisements. Journal of Marketing. 48(1). 94–100. 79 indexed citations

15.

Pride, William M., et al.. (1984). Do disclosure attempts influence claim believability and perceived advertiser credibility?. Journal of the Academy of Marketing Science. 12(1-2). 23–37. 4 indexed citations

16.

Schul, Patrick L., et al.. (1983). The Impact of Channel Leadership Behavior on Intrachannel Conflict. Journal of Marketing. 47(3). 21–34. 76 indexed citations

17.

Robicheaux, Robert A., William M. Pride, & O. C. Ferrell. (1980). Marketing: Contemporary dimensions. Medical Entomology and Zoology. 3 indexed citations

18.

Lamb, Charles W., et al.. (1978). Should the competing brand be illustrated in a comparative advertisement?. Journal of the Academy of Marketing Science. 6(3). 176–186. 2 indexed citations

19.

Pride, William M. & O. C. Ferrell. (1977). Marketing: Basic concepts and decisions. Medical Entomology and Zoology. 64 indexed citations

20.

Pride, William M., Conrad Berenson, & Henry Eilbirt. (1974). The Social Dynamics of Marketing. Journal of Marketing. 38(3). 115–115. 4 indexed citations

Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.

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