Conrad Berenson

1.4k total citations · 1 hit paper
16 papers, 1.1k citations indexed

About

Conrad Berenson is a scholar working on Marketing, Strategy and Management and Sociology and Political Science. According to data from OpenAlex, Conrad Berenson has authored 16 papers receiving a total of 1.1k indexed citations (citations by other indexed papers that have themselves been cited), including 3 papers in Marketing, 2 papers in Strategy and Management and 2 papers in Sociology and Political Science. Recurrent topics in Conrad Berenson's work include Survey Methodology and Nonresponse (2 papers), Marketing and Advertising Strategies (2 papers) and Innovation Diffusion and Forecasting (1 paper). Conrad Berenson is often cited by papers focused on Survey Methodology and Nonresponse (2 papers), Marketing and Advertising Strategies (2 papers) and Innovation Diffusion and Forecasting (1 paper). Conrad Berenson collaborates with scholars based in United States. Conrad Berenson's co-authors include Leslie Lazar Kanuk, Leon G. Schiffman, Steven P. Schnaars, James M. Church, William M. Pride and Henry Eilbirt and has published in prestigious journals such as Journal of Marketing, Journal of Marketing Research and California Management Review.

In The Last Decade

Conrad Berenson

16 papers receiving 988 citations

Hit Papers

align trajectories

What are hit papers?

Hit papers significantly outperform the citation benchmark for their cohort. A paper qualifies if it has ≥500 total citations, achieves ≥1.5× the top-1% citation threshold for papers in the same subfield and year (this is the minimum needed to enter the top 1%, not the average within it), or reaches the top citation threshold in at least one of its specific research topics.

Mail Surveys and Response Rates: A Literature Review

1975 687 citations Leslie Lazar Kanuk, Conrad Berenson Journal of Marketing Research profile →

Peers — A (Enhanced Table)

Peers by citation overlap · career bar shows stage (early→late) cites · hero ref

Name	h						Papers	Cites
Conrad Berenson United States	9	468	351	209	199	150	16	1.1k
Leslie Lazar Kanuk United States	9	616 1.3×	459 1.3×	427 2.0×	192 1.0×	150 1.0×	13	1.5k
Julie Yu United States	8	422 0.9×	266 0.8×	197 0.9×	143 0.7×	67 0.4×	11	895
Harper W. Boyd United States	16	210 0.4×	160 0.5×	278 1.3×	187 0.9×	73 0.5×	63	892
Melvin R. Crask United States	15	685 1.5×	288 0.8×	494 2.4×	115 0.6×	26 0.2×	19	1.5k
Richard Z. Gooding United States	8	187 0.4×	467 1.3×	47 0.2×	261 1.3×	69 0.5×	9	1.2k
Allen I. Kraut United States	17	220 0.5×	599 1.7×	163 0.8×	185 0.9×	49 0.3×	30	1.2k
John Seidler United States	8	225 0.5×	150 0.4×	67 0.3×	190 1.0×	59 0.4×	19	664
Kenneth L. Bernhardt United States	13	349 0.7×	686 2.0×	543 2.6×	163 0.8×	53 0.4×	27	1.2k
Robert P. Bush United States	12	261 0.6×	274 0.8×	262 1.3×	128 0.6×	70 0.5×	17	829
Donald F. Mulvihill United States	6	194 0.4×	241 0.7×	332 1.6×	297 1.5×	113 0.8×	25	977

Countries citing papers authored by Conrad Berenson

Since Specialization

Citations

This map shows the geographic impact of Conrad Berenson's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Conrad Berenson with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Conrad Berenson more than expected).

Fields of papers citing papers by Conrad Berenson

Since Specialization

Physical SciencesHealth SciencesLife SciencesSocial Sciences

This network shows the impact of papers produced by Conrad Berenson. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Conrad Berenson. The network helps show where Conrad Berenson may publish in the future.

Co-authorship network of co-authors of Conrad Berenson

This figure shows the co-authorship network connecting the top 25 collaborators of Conrad Berenson. A scholar is included among the top collaborators of Conrad Berenson based on the total number of citations received by their joint publications. Widths of edges represent the number of papers authors have co-authored together. Node borders signify the number of papers an author published with Conrad Berenson. Conrad Berenson is excluded from the visualization to improve readability, since they are connected to all nodes in the network.

All Works

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16 of 16 papers shown

1.

Berenson, Conrad, et al.. (1994). Product rejuvenation: A less risky alternative to product innovation. Business Horizons. 37(6). 51–57. 10 indexed citations

2.

Schnaars, Steven P. & Conrad Berenson. (1986). Growth Market Forecasting Revisited: A Look Back at a Look Forward. California Management Review. 28(4). 71–88. 12 indexed citations

3.

Schiffman, Leon G., et al.. (1976). Risk- and Personality-Related Dimensions of Store Choice. Journal of Marketing. 40(1). 32–39. 49 indexed citations

4.

Schiffman, Leon G., et al.. (1976). Risk- and Personality-Related Dimensions of Store Choice. Journal of Marketing. 40(1). 32–32. 85 indexed citations

5.

Kanuk, Leslie Lazar & Conrad Berenson. (1975). Mail Surveys and Response Rates: A Literature Review. Journal of Marketing Research. 12(4). 440–440. 687 indexed citations breakdown →

6.

Kanuk, Leslie Lazar & Conrad Berenson. (1975). Mail Surveys and Response Rates: A Literature Review. Journal of Marketing Research. 12(4). 440–453. 218 indexed citations

7.

Pride, William M., Conrad Berenson, & Henry Eilbirt. (1974). The Social Dynamics of Marketing. Journal of Marketing. 38(3). 115–115. 4 indexed citations

8.

Berenson, Conrad. (1973). Product Liability: Viewpoints for the Purchaser. 9(2). 5–11. 1 indexed citations

9.

Berenson, Conrad. (1972). The product liability revolution. Business Horizons. 15(5). 71–80. 6 indexed citations

10.

Berenson, Conrad. (1969). Marketing Information Systems. Journal of Marketing. 33(4). 16–16. 8 indexed citations

11.

Berenson, Conrad. (1969). Marketing Information Systems. Journal of Marketing. 33(4). 16–23. 12 indexed citations

12.

Berenson, Conrad. (1968). The R&D:Marketing Interface. A General Analogue Model for Technology Diffusion. Journal of Marketing. 32(2). 8–8. 6 indexed citations

13.

Berenson, Conrad. (1968). The R&D: Marketing Interface—A General Analogue Model for Technology Diffusion. Journal of Marketing. 32(2). 8–15. 7 indexed citations

14.

Berenson, Conrad. (1967). The Purchasing Executive's Adaptation To The Product Life Cycle. 3(2). 62–68. 20 indexed citations

15.

Berenson, Conrad. (1963). Pruning the Product Line. Business Horizons. 6(2). 63–70. 17 indexed citations

16.

Church, James M. & Conrad Berenson. (1955). Properties of Styrene-Polyester Copolymers. Industrial & Engineering Chemistry. 47(12). 2456–2462. 2 indexed citations

Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.

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