Michael P. Mokwa

2.4k total citations · 1 hit paper
21 papers, 1.8k citations indexed

About

Michael P. Mokwa is a scholar working on Strategy and Management, Organizational Behavior and Human Resource Management and Management of Technology and Innovation. According to data from OpenAlex, Michael P. Mokwa has authored 21 papers receiving a total of 1.8k indexed citations (citations by other indexed papers that have themselves been cited), including 9 papers in Strategy and Management, 8 papers in Organizational Behavior and Human Resource Management and 7 papers in Management of Technology and Innovation. Recurrent topics in Michael P. Mokwa's work include Management and Marketing Education (7 papers), Innovation and Knowledge Management (5 papers) and Customer Service Quality and Loyalty (5 papers). Michael P. Mokwa is often cited by papers focused on Management and Marketing Education (7 papers), Innovation and Knowledge Management (5 papers) and Customer Service Quality and Loyalty (5 papers). Michael P. Mokwa collaborates with scholars based in United States and Canada. Michael P. Mokwa's co-authors include Jeffrey S. Conant, P. Rajan Varadarajan, Charles H. Noble, Peter W. Hom, Michael D. Hutt, Stanley J. Shapiro, William Dawson, Daryl McKee, Charles W. Lamb and S. Shipp and has published in prestigious journals such as Journal of Marketing, Strategic Management Journal and Journal of Business Research.

In The Last Decade

Michael P. Mokwa

20 papers receiving 1.5k citations

Hit Papers

Strategic types, distinctive marketing competencies and o... 1990 2026 2002 2014 1990 200 400 600

Peers — A (Enhanced Table)

Peers by citation overlap · career bar shows stage (early→late) cites · hero ref

Name h Career Trend Papers Cites
Michael P. Mokwa United States 15 898 788 423 281 256 21 1.8k
William M. Pride United States 18 675 0.8× 577 0.7× 697 1.6× 490 1.7× 158 0.6× 43 1.9k
Oded Gur-Arie United States 3 651 0.7× 576 0.7× 467 1.1× 403 1.4× 237 0.9× 4 1.8k
Caren Siehl United States 15 529 0.6× 1.2k 1.6× 339 0.8× 347 1.2× 265 1.0× 19 1.9k
Tomoaki Sakano United States 16 1.0k 1.1× 762 1.0× 288 0.7× 311 1.1× 329 1.3× 25 1.7k
Charles R. Greer United States 21 591 0.7× 599 0.8× 206 0.5× 261 0.9× 333 1.3× 56 1.7k
Detelin Elenkov United States 17 1.1k 1.2× 687 0.9× 190 0.4× 207 0.7× 148 0.6× 28 2.1k
Jeffrey S. Conant United States 15 659 0.7× 482 0.6× 232 0.5× 181 0.6× 181 0.7× 21 1.6k
Jan‐Åke Törnroos Finland 16 1.3k 1.4× 621 0.8× 446 1.1× 327 1.2× 258 1.0× 29 1.9k
Donald W. Jackson United States 24 441 0.5× 867 1.1× 469 1.1× 332 1.2× 318 1.2× 65 1.5k
Ernst Verwaal Netherlands 16 729 0.8× 536 0.7× 265 0.6× 174 0.6× 241 0.9× 46 1.5k

Countries citing papers authored by Michael P. Mokwa

Since Specialization
Citations

This map shows the geographic impact of Michael P. Mokwa's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Michael P. Mokwa with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Michael P. Mokwa more than expected).

Fields of papers citing papers by Michael P. Mokwa

Since Specialization
Physical SciencesHealth SciencesLife SciencesSocial Sciences

This network shows the impact of papers produced by Michael P. Mokwa. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Michael P. Mokwa. The network helps show where Michael P. Mokwa may publish in the future.

Co-authorship network of co-authors of Michael P. Mokwa

This figure shows the co-authorship network connecting the top 25 collaborators of Michael P. Mokwa. A scholar is included among the top collaborators of Michael P. Mokwa based on the total number of citations received by their joint publications. Widths of edges represent the number of papers authors have co-authored together. Node borders signify the number of papers an author published with Michael P. Mokwa. Michael P. Mokwa is excluded from the visualization to improve readability, since they are connected to all nodes in the network.

All Works

20 of 20 papers shown
1.
Mokwa, Michael P., et al.. (2016). The economic impact of College Football Playoff 2016. 1 indexed citations
2.
Noble, Charles H. & Michael P. Mokwa. (1999). Implementing Marketing Strategies: Developing and Testing a Managerial Theory. Journal of Marketing. 63(4). 57–73. 115 indexed citations
3.
Noble, Charles H. & Michael P. Mokwa. (1999). Implementing Marketing Strategies: Developing and Testing a Managerial Theory. Journal of Marketing. 63(4). 57–57. 272 indexed citations
4.
Mokwa, Michael P.. (1998). Marketing Educator Topics. Marketing Education Review. 8(1). 72–72. 1 indexed citations
5.
Hom, Peter W., et al.. (1998). SERV∗OR: A managerial measure of organizational service-orientation. Journal of Retailing. 74(4). 455–489. 307 indexed citations
6.
Mokwa, Michael P., et al.. (1995). Strategic groups, mobility barriers, and competitive advantage: An empirical investigation. Journal of Business Research. 33(2). 153–164. 21 indexed citations
7.
Shipp, S., Charles W. Lamb, & Michael P. Mokwa. (1993). Developing and Enhancing Marketing Students’ Skills: Written and Oral Communication, Intuition, Creativity, and Computer Usage. Marketing Education Review. 3(3). 2–8. 25 indexed citations
8.
McIntyre, Roger P. & Michael P. Mokwa. (1993). Cognitive Style, Marketing Problem Solving and Case Analysis. Marketing Education Review. 3(2). 45–52. 3 indexed citations
9.
McKee, Daryl, et al.. (1992). Success-producer and failure-preventer marketing skills: A social learning theory interpretation. Journal of the Academy of Marketing Science. 20(1). 17–26. 45 indexed citations
10.
Conant, Jeffrey S., Michael P. Mokwa, & P. Rajan Varadarajan. (1990). Strategic types, distinctive marketing competencies and organizational performance: A multiple measures‐based study. Strategic Management Journal. 11(5). 365–383. 742 indexed citations breakdown →
11.
Mokwa, Michael P., et al.. (1988). Paradox, Advertising and the Creative Process. 11(1-2). 351–365. 4 indexed citations
12.
Conant, Jeffrey S. & Michael P. Mokwa. (1987). Confronting Marketing Management Reality: A Design and Instructional Strategy for an Intermediate Course. Journal of Marketing Education. 9(3). 21–32. 15 indexed citations
13.
Conant, Jeffrey S., et al.. (1987). Management styles and marketing strategies: An analysis of HMOs. Health Care Management Review. 12(4). 65–75. 14 indexed citations
14.
Mokwa, Michael P. & George S. Day. (1987). Strategic Market Planning: The Pursuit of Competitive Advantage. Journal of Marketing. 51(2). 137–137. 3 indexed citations
15.
Hutt, Michael D., Michael P. Mokwa, & Stanley J. Shapiro. (1986). The Politics of Marketing: Analyzing the Parallel Political Marketplace. Journal of Marketing. 50(1). 40–51. 59 indexed citations
16.
Mokwa, Michael P.. (1986). The Strategic Marketing Audit: An Adoption/Utilization Perspective. Journal of Business Strategy. 6(4). 88–95. 16 indexed citations
17.
Hutt, Michael D., Michael P. Mokwa, & Stanley J. Shapiro. (1986). The Politics of Marketing: Analyzing the Parallel Political Marketplace. Journal of Marketing. 50(1). 40–40. 29 indexed citations
18.
Mokwa, Michael P., et al.. (1986). Creativity in Advertising: A Janusian Perspective. Journal of Advertising. 15(4). 43–72. 35 indexed citations
19.
Conant, Jeffrey S., et al.. (1985). Students are Important Consumers: Assessing Satisfaction in a Higher Education Context. Journal of Marketing Education. 7(2). 13–20. 32 indexed citations
20.
Mokwa, Michael P., et al.. (1980). Marketing the arts. 39 indexed citations

Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.

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