Wendy Macias

984 total citations
22 papers, 732 citations indexed

About

Wendy Macias is a scholar working on Sociology and Political Science, Marketing and Pharmacology. According to data from OpenAlex, Wendy Macias has authored 22 papers receiving a total of 732 indexed citations (citations by other indexed papers that have themselves been cited), including 11 papers in Sociology and Political Science, 6 papers in Marketing and 5 papers in Pharmacology. Recurrent topics in Wendy Macias's work include Consumer Behavior in Brand Consumption and Identification (6 papers), Digital Marketing and Social Media (6 papers) and Pharmaceutical industry and healthcare (5 papers). Wendy Macias is often cited by papers focused on Consumer Behavior in Brand Consumption and Identification (6 papers), Digital Marketing and Social Media (6 papers) and Pharmaceutical industry and healthcare (5 papers). Wendy Macias collaborates with scholars based in United States and South Korea. Wendy Macias's co-authors include Sally J. McMillan, Karen Hilyard, Vicki S. Freimuth, Kartik Pashupati, Mariko Morimoto, Leonard N. Reid, Tae Hyun Baek, Hojoon Choi, Mina Lee and Nicole Cunningham and has published in prestigious journals such as Journal of Advertising, Journal of Computer-Mediated Communication and Information Communication & Society.

In The Last Decade

Wendy Macias

22 papers receiving 677 citations

Peers

Countries citing papers authored by Wendy Macias

Since Specialization

Citations

This map shows the geographic impact of Wendy Macias's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Wendy Macias with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Wendy Macias more than expected).

Fields of papers citing papers by Wendy Macias

Since Specialization

Physical SciencesHealth SciencesLife SciencesSocial Sciences

This network shows the impact of papers produced by Wendy Macias. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Wendy Macias. The network helps show where Wendy Macias may publish in the future.

Co-authorship network of co-authors of Wendy Macias

This figure shows the co-authorship network connecting the top 25 collaborators of Wendy Macias. A scholar is included among the top collaborators of Wendy Macias based on the total number of citations received by their joint publications. Widths of edges represent the number of papers authors have co-authored together. Node borders signify the number of papers an author published with Wendy Macias. Wendy Macias is excluded from the visualization to improve readability, since they are connected to all nodes in the network.

All Works

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20 of 20 papers shown

#	Work	Indexed citations
1	Women as American Family's health advocate, guide, or guardian: a health communication practitioners' perspective 2023 ·Frontiers in Communication ·Wendy Macias	2
2	Why the “sea of same”? A qualitative look at DTCA within the larger context of healthcare marketing 2020 ·Health Marketing Quarterly ·Wendy Macias	2
3	Inside the Mind of the Online Health Information Searcher using Think-Aloud Protocol 2017 ·Health Communication ·Wendy Macias, Mina Lee, Nicole Cunningham	21
4	An Alcohol Message Beneath the Surface of ER : How Implicit Memory Influences Viewers’ Health Attitudes and Intentions Using Entertainment-Education 2014 ·Journal of Health Communication ·Kyongseok Kim, (unknown), Wendy Macias	15
5	Presence and effects of health and nutrition-related (HNR) claims with benefit-seeking and risk-avoidance appeals in female-orientated magazine food advertisements 2013 ·International Journal of Advertising ·Hojoon Choi, (unknown), Tae Hyun Baek, Leonard N. Reid, Wendy Macias	37
6	The Changing Face of Direct-to-Consumer Print Advertising 2010 ·Pharmaceutical Medicine ·Wendy Macias, (unknown), Tae Hyun Baek	11
7	In "Step" with HIV Vaccines? A Content Analysis of Local Recruitment Campaigns for an International HIV Vaccine Study. 2009 ·PubMed ·Paula M. Frew, Wendy Macias, (unknown), (unknown)	10
8	A Conceptual Framework for Unsolicited Commercial E-mail: Perceived Intrusiveness and Privacy Concerns 2009 ·Journal of Internet Commerce ·Mariko Morimoto, Wendy Macias	27
9	Blog Functions as Risk and Crisis Communication During Hurricane Katrina 2009 ·Journal of Computer-Mediated Communication ·Wendy Macias, Karen Hilyard, Vicki S. Freimuth	114
10	FROM HAVE NOTS TO WATCH DOGS 2008 ·Information Communication & Society ·Sally J. McMillan, Elizabeth Johnson Avery, Wendy Macias	12
11	Strengthening the Safety Net for Online Seniors: Factors Influencing Differences in Health Information Seeking Among Older Internet Users 2008 ·Journal of Health Communication ·Sally J. McMillan, Wendy Macias	34
12	The Return of the House Call: The Role of Internet-Based Interactivity in Bringing Health Information Home to Older Adults 2008 ·Health Communication ·Wendy Macias, Sally J. McMillan	44
13	A 13-Year Content Analysis of Survey Methodology in Communication Related Journals 2008 ·Journal of Current Issues & Research in Advertising ·Wendy Macias, Jeffrey K. Springston, (unknown), (unknown)	17
14	A Wonderful Life or Diarrhea and Dry Mouth? Policy Issues of Direct-to-Consumer Drug Advertising on Television 2007 ·Health Communication ·Wendy Macias, Kartik Pashupati, (unknown)	57
15	How Well Do Direct-to-Consumer (DTC) Prescription Drug Web Sites Meet FDA Guidelines and Public Policy Concerns? 2005 ·Health Marketing Quarterly ·Wendy Macias, (unknown)	22
16	Health-Related Message Boards/Chat Rooms on the Web: Discussion Content and Implications for Pharmaceutical Sponsorships 2005 ·Journal of Health Communication ·Wendy Macias, (unknown), (unknown)	50
17	Dr. Mom and Dr. Web 2004 ·Journal of Interactive Advertising ·Wendy Macias, (unknown), (unknown)	13
18	A Preliminary Structural Equation Model of Comprehension and Persuasion of Interactive Advertising Brand Web Sites 2003 ·Journal of Interactive Advertising ·Wendy Macias	79
19	A Beginning Look at the Effects of Interactivity, Product Involvement and Web Experience on Comprehension: Brand Web Sites as Interactive Advertising 2003 ·Journal of Current Issues & Research in Advertising ·Wendy Macias	65
20	A CONTENT ANALYSIS OF DIRECT-TO-CONSUMER (DTC) PRESCRIPTION DRUG WEB SITES 2003 ·Journal of Advertising ·Wendy Macias, (unknown)	82

Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.

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