Wendy Macias

26 total papers · 976 total citations
22 papers, 732 citations indexed

About

Wendy Macias is a scholar working on Sociology and Political Science, Marketing and Pharmacology. According to data from OpenAlex, Wendy Macias has authored 22 papers receiving a total of 732 indexed citations (citations by other indexed papers that have themselves been cited), including 11 papers in Sociology and Political Science, 6 papers in Marketing and 5 papers in Pharmacology. Recurrent topics in Wendy Macias's work include Consumer Behavior in Brand Consumption and Identification (6 papers), Digital Marketing and Social Media (6 papers) and Pharmaceutical industry and healthcare (5 papers). Wendy Macias is often cited by papers focused on Consumer Behavior in Brand Consumption and Identification (6 papers), Digital Marketing and Social Media (6 papers) and Pharmaceutical industry and healthcare (5 papers). Wendy Macias collaborates with scholars based in United States and South Korea. Wendy Macias's co-authors include Sally J. McMillan, Karen Hilyard, Vicki S. Freimuth, Kartik Pashupati, Mariko Morimoto, Leonard N. Reid, Tae Hyun Baek, Mina Lee, Nicole Cunningham and Hojoon Choi and has published in prestigious journals such as Journal of Advertising, Journal of Computer-Mediated Communication and Information Communication & Society.

In The Last Decade

Wendy Macias

22 papers receiving 675 citations

Author Peers

Peers are selected by citation overlap in the author's most active subfields. citations · hero ref

Author						Papers	Cites
Wendy Macias	352	198	151	130	128	22	732
Jounghwa Choi	294 0.8×	78 0.4×	110 0.7×	170 1.3×	17 0.1×	40	731
Paul J. Hensel	232 0.7×	337 1.7×	25 0.2×	49 0.4×	97 0.8×	22	680
Erika Matulich	134 0.4×	192 1.0×	102 0.7×	27 0.2×	22 0.2×	16	678
Nicholas Carah	451 1.3×	143 0.7×	80 0.5×	106 0.8×	11 0.1×	59	828
R. Jayanti	291 0.8×	378 1.9×	96 0.6×	39 0.3×	14 0.1×	26	879
Doğan Eroğlu	298 0.8×	352 1.8×	214 1.4×	64 0.5×	6 0.0×	18	875
Ian Larkin	146 0.4×	70 0.4×	115 0.8×	28 0.2×	79 0.6×	22	838
Horst Stipp	452 1.3×	291 1.5×	46 0.3×	87 0.7×	7 0.1×	30	862
Richard K. Thomas	349 1.0×	40 0.2×	143 0.9×	81 0.6×	15 0.1×	30	805
Tianshi Wu	446 1.3×	110 0.6×	234 1.5×	133 1.0×	5 0.0×	19	773

Countries citing papers authored by Wendy Macias

Since Specialization

Citations

This map shows the geographic impact of Wendy Macias's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Wendy Macias with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Wendy Macias more than expected).

Fields of papers citing papers by Wendy Macias

Since Specialization

Physical SciencesHealth SciencesLife SciencesSocial Sciences

This network shows the impact of papers produced by Wendy Macias. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Wendy Macias. The network helps show where Wendy Macias may publish in the future.

Co-authorship network of co-authors of Wendy Macias

This figure shows the co-authorship network connecting the top 25 collaborators of Wendy Macias. A scholar is included among the top collaborators of Wendy Macias based on the total number of citations received by their joint publications. Widths of edges represent the number of papers authors have co-authored together. Node borders signify the number of papers an author published with Wendy Macias. Wendy Macias is excluded from the visualization to improve readability, since they are connected to all nodes in the network.

All Works

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Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.

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