Hua Chang

841 total citations
21 papers, 631 citations indexed

About

Hua Chang is a scholar working on Marketing, Sociology and Political Science and Organizational Behavior and Human Resource Management. According to data from OpenAlex, Hua Chang has authored 21 papers receiving a total of 631 indexed citations (citations by other indexed papers that have themselves been cited), including 13 papers in Marketing, 8 papers in Sociology and Political Science and 5 papers in Organizational Behavior and Human Resource Management. Recurrent topics in Hua Chang's work include Consumer Behavior in Brand Consumption and Identification (11 papers), Digital Marketing and Social Media (6 papers) and Customer Service Quality and Loyalty (5 papers). Hua Chang is often cited by papers focused on Consumer Behavior in Brand Consumption and Identification (11 papers), Digital Marketing and Social Media (6 papers) and Customer Service Quality and Loyalty (5 papers). Hua Chang collaborates with scholars based in United States, China and France. Hua Chang's co-authors include Lingling Zhang, Guang-Xin Xie, Ying Kong, Zhiyong Li, Xinyi Liu, Rajiv Vaidyanathan, Leslie Stoel, Hyokjin Kwak, Jisoo Park and Marina Puzakova and has published in prestigious journals such as Journal of Business Research, Journal of Business Ethics and Frontiers in Microbiology.

In The Last Decade

Hua Chang

21 papers receiving 611 citations

Peers — A (Enhanced Table)

Peers by citation overlap · career bar shows stage (early→late) cites · hero ref

Name	h						Papers	Cites
Hua Chang United States	12	349	306	139	95	90	21	631
Adam Farmer United States	11	249 0.7×	278 0.9×	113 0.8×	61 0.6×	116 1.3×	18	582
Isabella Soscia France	14	530 1.5×	416 1.4×	111 0.8×	95 1.0×	178 2.0×	27	882
Juliana Fernandes United States	11	290 0.8×	304 1.0×	103 0.7×	37 0.4×	40 0.4×	22	568
Heather Honea United States	9	408 1.2×	204 0.7×	49 0.4×	56 0.6×	156 1.7×	13	657
Hye Jin Yoon United States	17	475 1.4×	464 1.5×	56 0.4×	111 1.2×	222 2.5×	56	931
Rafi M. M. I. Chowdhury Australia	13	310 0.9×	307 1.0×	67 0.5×	56 0.6×	162 1.8×	24	783
Karen V. Fernandez New Zealand	12	499 1.4×	279 0.9×	45 0.3×	34 0.4×	105 1.2×	23	816
Zhang Meng China	7	251 0.7×	358 1.2×	34 0.2×	109 1.1×	104 1.2×	24	594
Roy Toffoli Canada	10	264 0.8×	234 0.8×	54 0.4×	43 0.5×	144 1.6×	12	529
Benjamin G. Voyer United Kingdom	15	375 1.1×	329 1.1×	28 0.2×	36 0.4×	117 1.3×	34	708

Countries citing papers authored by Hua Chang

Since Specialization

Citations

This map shows the geographic impact of Hua Chang's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Hua Chang with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Hua Chang more than expected).

Fields of papers citing papers by Hua Chang

Since Specialization

Physical SciencesHealth SciencesLife SciencesSocial Sciences

This network shows the impact of papers produced by Hua Chang. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Hua Chang. The network helps show where Hua Chang may publish in the future.

Co-authorship network of co-authors of Hua Chang

This figure shows the co-authorship network connecting the top 25 collaborators of Hua Chang. A scholar is included among the top collaborators of Hua Chang based on the total number of citations received by their joint publications. Widths of edges represent the number of papers authors have co-authored together. Node borders signify the number of papers an author published with Hua Chang. Hua Chang is excluded from the visualization to improve readability, since they are connected to all nodes in the network.

All Works

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20 of 20 papers shown

Khan, Ibrar Muhammad, et al.. (2024). The microbiota: a key regulator of health, productivity, and reproductive success in mammals. Frontiers in Microbiology. 15. 1480811–1480811. 10 indexed citations

Chang, Hua, et al.. (2024). Let’s focus on the magic of an artist: the artist contagion effect on products that feature art. European Journal of Marketing. 59(1). 1–20. 1 indexed citations

Chang, Hua, et al.. (2023). When does customization improve brand attitude?. Journal of Product & Brand Management. 32(8). 1233–1247. 2 indexed citations

Chang, Hua, et al.. (2022). An integrated model of congruence and credibility in celebrity endorsement. International Journal of Advertising. 41(7). 1358–1381. 38 indexed citations

Meng, Yan, et al.. (2022). Mental conversion: a customer service strategy impacting shopping experiences. Journal of Services Marketing. 37(4). 464–477. 3 indexed citations

Meng, Yan, et al.. (2021). How counterfeit dominance affects luxury fashion brand owners’ perceptions: A cross-cultural examination. Journal of Business Research. 130. 1–13. 22 indexed citations

Liu, Xinyi, et al.. (2021). Understanding tour guides’ service failure: Integrating a two-tier triadic business model with attribution theory. Journal of Hospitality and Tourism Management. 47. 506–516. 25 indexed citations

Liu, Xinyi, et al.. (2021). Crisis information, communication strategies and customer complaint behaviours: the case of COVID-19. Tourism Review. 76(4). 962–983. 33 indexed citations

Li, Zhiyong, et al.. (2021). Beyond complainers: reclassifying customers of travel agency regarding post-failure behavior and loyalty performance. Asia Pacific Journal of Tourism Research. 26(3). 329–346. 10 indexed citations

10.

Thomas, Veronica L., et al.. (2020). HOOK, LINE, AND SINKER: CATCHING AND MAINTAINING STUDENTS’ ATTENTION WITH MARKETING HOOKS. Marketing Education Review. 31(2). 162–168. 3 indexed citations

11.

Xie, Guang-Xin, et al.. (2020). Contesting Dishonesty: When and Why Perspective-Taking Decreases Ethical Tolerance of Marketplace Deception. Journal of Business Ethics. 175(1). 117–133. 13 indexed citations

12.

Cui, Rui, Mingming Cheng, Shuang Xin, Hua Chang, & Yao Yao. (2019). International tourists’ dark tourism experiences in China: the case of the memorial of the victims of the Nanjing Massacre. Current Issues in Tourism. 23(12). 1493–1511. 27 indexed citations

13.

Chang, Hua & Lingling Zhang. (2019). Psychological Contract Breach and Customer Satisfaction: A Study of Online Shopping. Services Marketing Quarterly. 40(2). 172–188. 14 indexed citations

14.

Chang, Hua, et al.. (2018). Artist-brand alliances to target new consumers: can visual artists recruit new consumers to a brand?. Journal of Product & Brand Management. 27(3). 308–319. 9 indexed citations

15.

Thomas, Veronica L., et al.. (2018). ROLE-PLAYING IN A CONSUMPTION CONTEXT: AN EXPERIENTIAL LEARNING ACTIVITY FOCUSED ON THE CONSUMER DECISION-MAKING PROCESS. Marketing Education Review. 28(2). 89–97. 11 indexed citations

16.

Chang, Hua, Lingling Zhang, & Jung‐Sook Lee. (2018). Not all organic food is created equal: the role of product type, perceived authenticity, and construal level. Journal of Marketing Communications. 25(8). 820–842. 10 indexed citations

17.

Vaidyanathan, Rajiv, et al.. (2017). Using brand alliances with artists to expand retail brand personality. Journal of Business Research. 85. 424–433. 25 indexed citations

18.

Chang, Hua, Hyokjin Kwak, Marina Puzakova, Jisoo Park, & Edith G. Smit. (2015). It's no longer mine: the role of brand ownership and advertising in cross-border brand acquisitions. International Journal of Advertising. 34(4). 593–620. 32 indexed citations

19.

Zhang, Lingling, Ying Kong, & Hua Chang. (2015). Media Use and Health Behavior in H1N1 Flu Crisis: The Mediating Role of Perceived Knowledge and Fear. Atlantic Journal of Communication. 23(2). 67–80. 66 indexed citations

20.

Chang, Hua, Lingling Zhang, & Guang-Xin Xie. (2015). Message framing in green advertising: the effect of construal level and consumer environmental concern. International Journal of Advertising. 34(1). 158–176. 274 indexed citations

Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.

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