Hyunjoo Im

1.6k total citations
36 papers, 1.2k citations indexed

About

Hyunjoo Im is a scholar working on Sociology and Political Science, Marketing and Social Psychology. According to data from OpenAlex, Hyunjoo Im has authored 36 papers receiving a total of 1.2k indexed citations (citations by other indexed papers that have themselves been cited), including 21 papers in Sociology and Political Science, 19 papers in Marketing and 9 papers in Social Psychology. Recurrent topics in Hyunjoo Im's work include Digital Marketing and Social Media (16 papers), Consumer Behavior in Brand Consumption and Identification (14 papers) and Consumer Retail Behavior Studies (10 papers). Hyunjoo Im is often cited by papers focused on Digital Marketing and Social Media (16 papers), Consumer Behavior in Brand Consumption and Identification (14 papers) and Consumer Retail Behavior Studies (10 papers). Hyunjoo Im collaborates with scholars based in United States, South Korea and Australia. Hyunjoo Im's co-authors include Young Ha, Sejin Ha, Minjung Park, Hyeyoung Kim, Kim K. P. Johnson, Brad Hokanson, Sharron J. Lennon, Leslie Stoel, Do Yeon Kim and Naeun Kim and has published in prestigious journals such as SHILAP Revista de lepidopterología, Journal of Business Research and Computers in Human Behavior.

In The Last Decade

Hyunjoo Im

34 papers receiving 1.1k citations

Peers

Hyunjoo Im

SPS

MARKE

ISM

OBHRM

Gavin Northey Australia

Bernadett Köles France

Ingrid Poncin Belgium

Lauren Grewal United States

Ji Hee Song South Korea

Dong‐Mo Koo South Korea

Amir Zaib Abbasi Saudi Arabia

Christy Ashley United States

Soobin Seo United States

Karen Robson Canada

Gavin Northey Australia

Hyunjoo Im

543 ×0.9

SPS

653 ×1.1

MARKE

194 ×0.6

ISM

132 ×0.5

OBHRM

179 ×1.3

Citations per year, relative to Hyunjoo Im Hyunjoo Im (= 1×) peers Gavin Northey

Countries citing papers authored by Hyunjoo Im

Since Specialization

Citations

This map shows the geographic impact of Hyunjoo Im's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Hyunjoo Im with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Hyunjoo Im more than expected).

Fields of papers citing papers by Hyunjoo Im

Since Specialization

Physical SciencesHealth SciencesLife SciencesSocial Sciences

This network shows the impact of papers produced by Hyunjoo Im. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Hyunjoo Im. The network helps show where Hyunjoo Im may publish in the future.

Co-authorship network of co-authors of Hyunjoo Im

This figure shows the co-authorship network connecting the top 25 collaborators of Hyunjoo Im. A scholar is included among the top collaborators of Hyunjoo Im based on the total number of citations received by their joint publications. Widths of edges represent the number of papers authors have co-authored together. Node borders signify the number of papers an author published with Hyunjoo Im. Hyunjoo Im is excluded from the visualization to improve readability, since they are connected to all nodes in the network.

All Works

Sort: Min cites: Since: Top N: Style:

20 of 20 papers shown

Im, Hyunjoo, et al.. (2025). Mental and Physical Humanlikeness in Artificial Intelligence Influencers: Effects on Humanness, Eeriness, and Consumer Responses. Journal of Consumer Behaviour. 25(1). 102–117.

Im, Hyunjoo, et al.. (2024). Fake human but real influencer: the interplay of authenticity and humanlikeness in Virtual Influencer communication?. Fashion and Textiles. 11(1). 18 indexed citations

Im, Hyunjoo, et al.. (2023). Can augmented reality impact your self‐perceptions? The malleability of the self and brand relationships in augmented reality try‐on services. Journal of Consumer Behaviour. 23(4). 1623–1637. 7 indexed citations

Im, Hyunjoo, et al.. (2023). Do consumers always believe humans create better boxes than AI? The context-dependent role of recommender creativity. International Journal of Retail & Distribution Management. 51(8). 1045–1060. 11 indexed citations

Sung, Billy, et al.. (2023). Task type's effect on attitudes towards voice assistants. International Journal of Consumer Studies. 47(5). 1772–1790. 9 indexed citations

Im, Hyunjoo, et al.. (2022). The strengths of fashion film series: The effects on character empathy and brand anthropomorphism. Journal of Global Fashion Marketing. 13(4). 289–303. 5 indexed citations

Im, Hyunjoo, et al.. (2022). Why consumers support local: moral foundations theory and identity perspective. Journal of Consumer Marketing. 40(1). 15–26. 3 indexed citations

Im, Hyunjoo, et al.. (2022). It's the little “stings”: Racial microaggressions against Asian American customers in retail and their effects. Journal of Retailing and Consumer Services. 71. 103194–103194. 3 indexed citations

Kim, Naeun & Hyunjoo Im. (2021). Do liberals want curbside pickup more than conservatives? Contactless shopping as protectionary action against the COVID‐19 pandemic. International Journal of Consumer Studies. 46(2). 589–600. 27 indexed citations

10.

Im, Hyunjoo, et al.. (2021). Beyond visual clutter: the interplay among products, advertisements, and the overall webpage. Journal of Research in Interactive Marketing. 15(4). 804–821. 12 indexed citations

11.

Im, Hyunjoo, Naeun Kim, & Ha Kyung Lee. (2021). Why did (some) consumers buy toilet papers? A cross‐cultural examination of panic buying as a maladaptive coping response to COVID‐19. Journal of Consumer Affairs. 56(1). 391–413. 16 indexed citations

12.

Park, Minjung, Hyunjoo Im, & Hyeyoung Kim. (2018). “You are too friendly!” The negative effects of social media marketing on value perceptions of luxury fashion brands. Journal of Business Research. 117. 529–542. 88 indexed citations

13.

Im, Hyunjoo & Young Ha. (2018). Attract, captivate, and make them return: processing fluency effect on estimated shopping time and loyalty intention. International Journal of Electronic Marketing and Retailing. 9(2). 126–126. 3 indexed citations

14.

Im, Hyunjoo, et al.. (2018). Voice Shopping: User-Voice Assistant Parasocial Relationship Perspective. Iowa State University Digital Repository (Iowa State University). 2 indexed citations

15.

Im, Hyunjoo, Kyung Mo Kim, Sang‐Heon Lee, & Choong‐Min Ryu. (2016). Functional Metagenome Mining of Soil for a Novel Gentamicin Resistance Gene. Journal of Microbiology and Biotechnology. 26(3). 521–529. 9 indexed citations

16.

Im, Hyunjoo & Young Ha. (2015). Is this mobile coupon worth my private information?. Journal of Research in Interactive Marketing. 9(2). 92–109. 33 indexed citations

17.

Ha, Sejin, et al.. (2015). The impact of perceived similarity to other customers on shopping mall satisfaction. Journal of Retailing and Consumer Services. 28. 304–309. 73 indexed citations

18.

Im, Hyunjoo & Young Ha. (2013). Enablers and inhibitors of permission-based marketing: A case of mobile coupons. Journal of Retailing and Consumer Services. 20(5). 495–503. 48 indexed citations

19.

Ha, Young & Hyunjoo Im. (2012). Role of web site design quality in satisfaction and word of mouth generation. Journal of service management. 23(1). 79–96. 144 indexed citations

20.

Ha, Sejin & Hyunjoo Im. (2012). Identifying the Role of Self-Congruence on Shopping Behavior in the Context of U.S. Shopping Malls. Clothing and Textiles Research Journal. 30(2). 87–101. 31 indexed citations

Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.

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