Thomas H. Stevenson

1.0k total citations
35 papers, 778 citations indexed

About

Thomas H. Stevenson is a scholar working on Marketing, Management of Technology and Innovation and Accounting. According to data from OpenAlex, Thomas H. Stevenson has authored 35 papers receiving a total of 778 indexed citations (citations by other indexed papers that have themselves been cited), including 17 papers in Marketing, 11 papers in Management of Technology and Innovation and 10 papers in Accounting. Recurrent topics in Thomas H. Stevenson's work include Consumer Behavior in Brand Consumption and Identification (9 papers), Management and Marketing Education (9 papers) and Media, Gender, and Advertising (8 papers). Thomas H. Stevenson is often cited by papers focused on Consumer Behavior in Brand Consumption and Identification (9 papers), Management and Marketing Education (9 papers) and Media, Gender, and Advertising (8 papers). Thomas H. Stevenson collaborates with scholars based in United States. Thomas H. Stevenson's co-authors include Charles D. Bodkin, Linda E.Swayne, Debbie Plath, Sunil Erevelles, A. L. Page, Earl D. Honeycutt, Nobuyuki Fukawa, Shuba Srinivasan, Sharon A. Stevenson and John B. Ford and has published in prestigious journals such as Journal of Business Research, Journal of Business Ethics and Journal of the Academy of Marketing Science.

In The Last Decade

Thomas H. Stevenson

34 papers receiving 648 citations

Peers

Countries citing papers authored by Thomas H. Stevenson

Since Specialization

Citations

This map shows the geographic impact of Thomas H. Stevenson's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Thomas H. Stevenson with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Thomas H. Stevenson more than expected).

Fields of papers citing papers by Thomas H. Stevenson

Since Specialization

Physical SciencesHealth SciencesLife SciencesSocial Sciences

This network shows the impact of papers produced by Thomas H. Stevenson. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Thomas H. Stevenson. The network helps show where Thomas H. Stevenson may publish in the future.

Co-authorship network of co-authors of Thomas H. Stevenson

This figure shows the co-authorship network connecting the top 25 collaborators of Thomas H. Stevenson. A scholar is included among the top collaborators of Thomas H. Stevenson based on the total number of citations received by their joint publications. Widths of edges represent the number of papers authors have co-authored together. Node borders signify the number of papers an author published with Thomas H. Stevenson. Thomas H. Stevenson is excluded from the visualization to improve readability, since they are connected to all nodes in the network.

All Works

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20 of 20 papers shown

#	Work	Indexed citations
1	Financial Services Shopping Preferences: A Comparison Of African American And White Households 2011 ·Journal of Business & Economics Research (JBER) ·Thomas H. Stevenson, Debbie Plath	1
2	Is the Changing Status of African Americans in the B2B Buying Center Reflected in Trade Journal Advertising? 2011 ·Journal of Advertising ·Thomas H. Stevenson, Linda E.Swayne	16
3	An analysis of B2B ingredient co-branding relationships 2007 ·Industrial Marketing Management ·Sunil Erevelles, Thomas H. Stevenson, Shuba Srinivasan, Nobuyuki Fukawa	50
4	University Students’ Perceptions Regarding Ethical Marketing Practices: Affecting Change Through Instructional Techniques 2006 ·Journal of Business Ethics ·Charles D. Bodkin, Thomas H. Stevenson	31
5	Financial services consumption behavior across Hispanic American consumers 2004 ·Journal of Business Research ·Debbie Plath, Thomas H. Stevenson	25
6	Fourteen years of ISO 9000: impact, criticisms, costs, and benefits 2001 ·Business Horizons ·Thomas H. Stevenson, (unknown)	69
7	Financial services and the African-American market 2000 ·Financial Services Review ·Debbie Plath, Thomas H. Stevenson	16
8	A Cross-National Comparison of University Students' Perceptions Regarding the Ethics and Acceptability of Sales Practices 1998 ·Journal of Business Ethics ·Thomas H. Stevenson, Charles D. Bodkin	53
9	A Comparison of the Portrayal and Frequency of Hispanics and Whites in English Language Television Advertising 1995 ·Journal of Current Issues & Research in Advertising ·Thomas H. Stevenson, (unknown)	12
10	The use of comparative advertising in business-to-business direct mail 1995 ·Industrial Marketing Management ·Thomas H. Stevenson, Linda E.Swayne	2
11	Is Academic Research in Sales Training Relevant? 1995 ·Marketing Education Review ·Earl D. Honeycutt, John B. Ford, Thomas H. Stevenson	3
12	A Content Analysis of the Portrayal of Blacks in Trade Publication Advertising 1992 ·Journal of Current Issues & Research in Advertising ·Thomas H. Stevenson	11
13	How are blacks portrayed in business ads? 1991 ·Industrial Marketing Management ·Thomas H. Stevenson	8
14	Evaluating sales training programs 1989 ·Industrial Marketing Management ·Earl D. Honeycutt, Thomas H. Stevenson	29
15	GUIDELINES FOR COMPARATIVE ADVERTISING IN INDUSTRIAL TRADE PUBLICATIONS 1988 ·Journal of Business and Industrial Marketing ·Thomas H. Stevenson, Linda E.Swayne	7
16	The Sales Blitz: An Experiential Exercise for Use in College-Level Courses in Professional Selling 1987 ·Journal of Marketing Education ·Thomas H. Stevenson	5
17	Comparative advertising in horizontal business publications 1987 ·Industrial Marketing Management ·Linda E.Swayne, Thomas H. Stevenson	19
18	An experimental approach to improve student attitudes toward careers in selling 1983 ·Journal of the Academy of Marketing Science ·Thomas H. Stevenson, (unknown)	14
19	Classifying a customer as a national account 1980 ·Industrial Marketing Management ·Thomas H. Stevenson	46
20	The adoption of national account marketing by industrial firms 1979 ·Industrial Marketing Management ·Thomas H. Stevenson, A. L. Page	37

Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.

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