Linda E.Swayne

2.5k total citations · 1 hit paper
24 papers, 1.6k citations indexed

About

Linda E.Swayne is a scholar working on Marketing, Strategy and Management and Gender Studies. According to data from OpenAlex, Linda E.Swayne has authored 24 papers receiving a total of 1.6k indexed citations (citations by other indexed papers that have themselves been cited), including 11 papers in Marketing, 6 papers in Strategy and Management and 6 papers in Gender Studies. Recurrent topics in Linda E.Swayne's work include Consumer Behavior in Brand Consumption and Identification (10 papers), Media, Gender, and Advertising (5 papers) and Consumer Market Behavior and Pricing (4 papers). Linda E.Swayne is often cited by papers focused on Consumer Behavior in Brand Consumption and Identification (10 papers), Media, Gender, and Advertising (5 papers) and Consumer Market Behavior and Pricing (4 papers). Linda E.Swayne collaborates with scholars based in United States. Linda E.Swayne's co-authors include Sunil Erevelles, Nobuyuki Fukawa, Peter M. Ginter, W. Jack Duncan, Alan J. Greco, Thomas H. Stevenson, Sanjeev Sood, Woodrow D. Richardson, Scott Taylor and D. Christopher Taylor and has published in prestigious journals such as Journal of Business Research, Industrial Marketing Management and Academy of Management Perspectives.

In The Last Decade

Linda E.Swayne

24 papers receiving 1.4k citations

Hit Papers

align trajectories

What are hit papers?

Hit papers significantly outperform the citation benchmark for their cohort. A paper qualifies if it has ≥500 total citations, achieves ≥1.5× the top-1% citation threshold for papers in the same subfield and year (this is the minimum needed to enter the top 1%, not the average within it), or reaches the top citation threshold in at least one of its specific research topics.

Big Data consumer analytics and the transformation of marketing

2015 866 citations Linda E.Swayne et al. profile →

Peers — A (Enhanced Table)

Peers by citation overlap · career bar shows stage (early→late) cites · hero ref

Name	h						Papers	Cites
Linda E.Swayne United States	13	571	426	414	288	205	24	1.6k
Chad Lin Australia	21	555 1.0×	245 0.6×	372 0.9×	327 1.1×	132 0.6×	67	1.5k
Pamela S. Schindler United States	5	252 0.4×	273 0.6×	473 1.1×	265 0.9×	204 1.0×	10	1.7k
Erik M. van Raaij Netherlands	23	622 1.1×	383 0.9×	995 2.4×	354 1.2×	210 1.0×	71	2.3k
Michael Scott Garver United States	16	476 0.8×	400 0.9×	518 1.3×	278 1.0×	136 0.7×	49	1.8k
Subhash C. Lonial United States	20	195 0.3×	421 1.0×	559 1.4×	278 1.0×	73 0.4×	35	1.5k
Jos van Iwaarden Netherlands	20	463 0.8×	247 0.6×	438 1.1×	234 0.8×	118 0.6×	28	1.2k
Ik‐Whan G. Kwon United States	19	1.2k 2.0×	448 1.1×	1.2k 2.9×	401 1.4×	172 0.8×	54	2.6k
Juan Carlos Bou Llusar Spain	23	672 1.2×	277 0.7×	1.1k 2.6×	249 0.9×	209 1.0×	60	2.1k
Joan Ballantine United Kingdom	25	738 1.3×	97 0.2×	377 0.9×	177 0.6×	215 1.0×	55	1.9k
Brian P. Mathews United Kingdom	21	201 0.4×	280 0.7×	235 0.6×	258 0.9×	244 1.2×	43	1.3k

Countries citing papers authored by Linda E.Swayne

Since Specialization

Citations

This map shows the geographic impact of Linda E.Swayne's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Linda E.Swayne with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Linda E.Swayne more than expected).

Fields of papers citing papers by Linda E.Swayne

Since Specialization

Physical SciencesHealth SciencesLife SciencesSocial Sciences

This network shows the impact of papers produced by Linda E.Swayne. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Linda E.Swayne. The network helps show where Linda E.Swayne may publish in the future.

Co-authorship network of co-authors of Linda E.Swayne

This figure shows the co-authorship network connecting the top 25 collaborators of Linda E.Swayne. A scholar is included among the top collaborators of Linda E.Swayne based on the total number of citations received by their joint publications. Widths of edges represent the number of papers authors have co-authored together. Node borders signify the number of papers an author published with Linda E.Swayne. Linda E.Swayne is excluded from the visualization to improve readability, since they are connected to all nodes in the network.

All Works

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20 of 20 papers shown

1.

E.Swayne, Linda, et al.. (2020). Isn’t it iconic? Brand iconicity and distilled spirits: An exploratory study. Journal of Foodservice Business Research. 24(1). 19–41. 3 indexed citations

2.

Ginter, Peter M., et al.. (2013). STRATEGIC MANAGEMENT OF HEALTH CARE ORGANIZATIONS. 1(1). 33–34. 124 indexed citations

3.

E.Swayne, Linda, et al.. (2012). Zarządzanie strategiczne w ochronie zdrowia. Homo Politicus (Academy of Humanities and Economics in Lodz). 5 indexed citations

4.

Stevenson, Thomas H. & Linda E.Swayne. (2011). Is the Changing Status of African Americans in the B2B Buying Center Reflected in Trade Journal Advertising?. Journal of Advertising. 40(4). 101–122. 16 indexed citations

5.

E.Swayne, Linda, et al.. (2011). Encyclopedia of Sports Management and Marketing. NSUWorks (Nova Southeastern University). 6 indexed citations

6.

Ginter, Peter M. & Linda E.Swayne. (2006). Moving Toward Strategic Planning Unique To Healthcare. Frontiers of Health Services Management. 23(2). 33–38. 1 indexed citations

7.

Duncan, W. Jack, Peter M. Ginter, & Linda E.Swayne. (1998). Handbook of health care management. 26 indexed citations

8.

Duncan, W. Jack, Peter M. Ginter, & Linda E.Swayne. (1998). Competitive advantage and internal organizational assessment. Academy of Management Perspectives. 12(3). 6–16. 76 indexed citations

9.

Greco, Alan J., et al.. (1997). Will Older Models Turn Off Shoppers?. International Journal of Advertising. 16(1). 27–36. 22 indexed citations

10.

Greco, Alan J., et al.. (1997). Will Older Models Turn Off Shoppers?. International Journal of Advertising. 16(1). 27–36. 27 indexed citations

11.

Stevenson, Thomas H. & Linda E.Swayne. (1995). The use of comparative advertising in business-to-business direct mail. Industrial Marketing Management. 24(1). 53–59. 2 indexed citations

12.

E.Swayne, Linda, W. Jack Duncan, & Peter M. Ginter. (1994). Strategic management of health care organizations. Homo Politicus (Academy of Humanities and Economics in Lodz). 190 indexed citations

13.

Ginter, Peter M., et al.. (1992). When merger means death: Organizational euthanasia and strategic choice. Organizational Dynamics. 20(3). 21–33. 9 indexed citations

14.

Greco, Alan J. & Linda E.Swayne. (1992). Sales Response of Elderly Consumers to Point-of-Purchase Advertising. Journal of Advertising Research. 32(5). 43–53. 6 indexed citations

15.

Ginter, Peter M., W. Jack Duncan, Woodrow D. Richardson, & Linda E.Swayne. (1991). Analyzing the health care environment: “You canʼt hit what you canʼt see”. Health Care Management Review. 16(4). 35–48. 4 indexed citations

16.

Stevenson, Thomas H. & Linda E.Swayne. (1988). GUIDELINES FOR COMPARATIVE ADVERTISING IN INDUSTRIAL TRADE PUBLICATIONS. Journal of Business and Industrial Marketing. 3(1). 37–44. 7 indexed citations

17.

E.Swayne, Linda, et al.. (1988). Publication in Major Marketing Journals: 1960-1986. Journal of Marketing Education. 10(3). 36–48. 14 indexed citations

18.

E.Swayne, Linda & Thomas H. Stevenson. (1987). Comparative advertising in horizontal business publications. Industrial Marketing Management. 16(1). 71–76. 19 indexed citations

19.

E.Swayne, Linda & Alan J. Greco. (1987). The Portrayal of Older Americans in Television Commercials. Journal of Advertising. 16(1). 47–54. 86 indexed citations

20.

Stevenson, Thomas H. & Linda E.Swayne. (1984). Comparative industrial advertising: The content and frequency. Industrial Marketing Management. 13(2). 133–138. 7 indexed citations

Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.

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