Linda E.Swayne

2.5k total citations · 1 hit paper
24 papers, 1.6k citations indexed

About

Linda E.Swayne is a scholar working on Marketing, Strategy and Management and Gender Studies. According to data from OpenAlex, Linda E.Swayne has authored 24 papers receiving a total of 1.6k indexed citations (citations by other indexed papers that have themselves been cited), including 11 papers in Marketing, 6 papers in Strategy and Management and 6 papers in Gender Studies. Recurrent topics in Linda E.Swayne's work include Consumer Behavior in Brand Consumption and Identification (10 papers), Media, Gender, and Advertising (5 papers) and Consumer Market Behavior and Pricing (4 papers). Linda E.Swayne is often cited by papers focused on Consumer Behavior in Brand Consumption and Identification (10 papers), Media, Gender, and Advertising (5 papers) and Consumer Market Behavior and Pricing (4 papers). Linda E.Swayne collaborates with scholars based in United States. Linda E.Swayne's co-authors include Sunil Erevelles, Nobuyuki Fukawa, Peter M. Ginter, W. Jack Duncan, Alan J. Greco, Thomas H. Stevenson, Sanjeev Sood, Woodrow D. Richardson, Scott Taylor and D. Christopher Taylor and has published in prestigious journals such as Journal of Business Research, Industrial Marketing Management and Academy of Management Perspectives.

In The Last Decade

Linda E.Swayne

24 papers receiving 1.4k citations

Hit Papers

Big Data consumer analytics and the transformation of mar... 2015 2026 2018 2022 2015 250 500 750

Peers

Linda E.Swayne
Comparison fields: 5 of 128
  • Management Information Systems 571
  • Marketing 426
  • Strategy and Management 414
  • Sociology and Political Science 288
  • Management Science and Operations Research 205
Chad Lin Australia
Pamela S. Schindler United States
Erik M. van Raaij Netherlands
Michael Scott Garver United States
Subhash C. Lonial United States
Jos van Iwaarden Netherlands
Ik‐Whan G. Kwon United States
Juan Carlos Bou Llusar Spain
Joan Ballantine United Kingdom
Brian P. Mathews United Kingdom
Chad Lin Australia View profile →
Citations per field, relative to Linda E.Swayne
Linda E.Swayne · 1×
Citations per year, relative to Linda E.Swayne
Linda E.Swayne · 1×

Countries citing papers authored by Linda E.Swayne

Since Specialization
Citations

This map shows the geographic impact of Linda E.Swayne's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Linda E.Swayne with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Linda E.Swayne more than expected).

Fields of papers citing papers by Linda E.Swayne

Since Specialization
Physical SciencesHealth SciencesLife SciencesSocial Sciences

This network shows the impact of papers produced by Linda E.Swayne. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Linda E.Swayne. The network helps show where Linda E.Swayne may publish in the future.

Co-authorship network of co-authors of Linda E.Swayne

This figure shows the co-authorship network connecting the top 25 collaborators of Linda E.Swayne. A scholar is included among the top collaborators of Linda E.Swayne based on the total number of citations received by their joint publications. Widths of edges represent the number of papers authors have co-authored together. Node borders signify the number of papers an author published with Linda E.Swayne. Linda E.Swayne is excluded from the visualization to improve readability, since they are connected to all nodes in the network.

All Works

20 of 20 papers shown
# Title Journal Authors Indexed citations
1 Isn’t it iconic? Brand iconicity and distilled spirits: An exploratory study Journal of Foodservice Business Research Linda E.Swayne, Scott Taylor et al. 3
2 STRATEGIC MANAGEMENT OF HEALTH CARE ORGANIZATIONS Peter M. Ginter, Linda E.Swayne et al. 124
3 Zarządzanie strategiczne w ochronie zdrowia Homo Politicus (Academy of Humanities and Economics in Lodz) Linda E.Swayne, Peter M. Ginter et al. 5
4 Is the Changing Status of African Americans in the B2B Buying Center Reflected in Trade Journal Advertising? Journal of Advertising Thomas H. Stevenson, Linda E.Swayne 16
5 Encyclopedia of Sports Management and Marketing NSUWorks (Nova Southeastern University) Linda E.Swayne et al. 6
6 Moving Toward Strategic Planning Unique To Healthcare Frontiers of Health Services Management Peter M. Ginter, Linda E.Swayne 1
7 Handbook of health care management W. Jack Duncan, Peter M. Ginter et al. 26
8 Competitive advantage and internal organizational assessment Academy of Management Perspectives W. Jack Duncan, Peter M. Ginter et al. 76
9 Will Older Models Turn Off Shoppers? International Journal of Advertising Alan J. Greco, Linda E.Swayne et al. 22
10 Will Older Models Turn Off Shoppers? International Journal of Advertising Alan J. Greco, Linda E.Swayne et al. 27
11 The use of comparative advertising in business-to-business direct mail Industrial Marketing Management Thomas H. Stevenson, Linda E.Swayne 2
12 Strategic management of health care organizations Homo Politicus (Academy of Humanities and Economics in Lodz) Linda E.Swayne, W. Jack Duncan et al. 190
13 When merger means death: Organizational euthanasia and strategic choice Organizational Dynamics Peter M. Ginter, Linda E.Swayne et al. 9
14 Sales Response of Elderly Consumers to Point-of-Purchase Advertising Journal of Advertising Research Alan J. Greco, Linda E.Swayne 6
15 Analyzing the health care environment: “You canʼt hit what you canʼt see” Health Care Management Review Peter M. Ginter, W. Jack Duncan et al. 4
16 GUIDELINES FOR COMPARATIVE ADVERTISING IN INDUSTRIAL TRADE PUBLICATIONS Journal of Business and Industrial Marketing Thomas H. Stevenson, Linda E.Swayne 7
17 Publication in Major Marketing Journals: 1960-1986 Journal of Marketing Education Linda E.Swayne et al. 14
18 Comparative advertising in horizontal business publications Industrial Marketing Management Linda E.Swayne, Thomas H. Stevenson 19
19 The Portrayal of Older Americans in Television Commercials Journal of Advertising Linda E.Swayne, Alan J. Greco 86
20 Comparative industrial advertising: The content and frequency Industrial Marketing Management Thomas H. Stevenson, Linda E.Swayne 7

Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.

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