Joyce Zhou

635 total citations
12 papers, 470 citations indexed

About

Joyce Zhou is a scholar working on Marketing, Sociology and Political Science and Strategy and Management. According to data from OpenAlex, Joyce Zhou has authored 12 papers receiving a total of 470 indexed citations (citations by other indexed papers that have themselves been cited), including 6 papers in Marketing, 4 papers in Sociology and Political Science and 3 papers in Strategy and Management. Recurrent topics in Joyce Zhou's work include Consumer Behavior in Brand Consumption and Identification (5 papers), Digital Marketing and Social Media (4 papers) and Environmental Education and Sustainability (2 papers). Joyce Zhou is often cited by papers focused on Consumer Behavior in Brand Consumption and Identification (5 papers), Digital Marketing and Social Media (4 papers) and Environmental Education and Sustainability (2 papers). Joyce Zhou collaborates with scholars based in United States and China. Joyce Zhou's co-authors include Jun Yu, Mark J. Arnold, Srđan Zdravković, Stanford A. Westjohn, Peter Magnusson, Ji Eun Park, Arun Pereira, Rick T. Wilson, Yagang Wang and Youmin Xi and has published in prestigious journals such as Journal of Business Research, Journal of the Academy of Marketing Science and Journal of Small Business Management.

In The Last Decade

Joyce Zhou

11 papers receiving 425 citations

Peers — A (Enhanced Table)

Peers by citation overlap · career bar shows stage (early→late) cites · hero ref

Name	h						Papers	Cites
Joyce Zhou United States	7	250	198	129	91	58	12	470
Denise J. Luethge United States	11	235 0.9×	202 1.0×	124 1.0×	112 1.2×	24 0.4×	16	534
Deepa Sethi India	13	199 0.8×	278 1.4×	105 0.8×	109 1.2×	59 1.0×	28	541
Helen Inseng Duh South Africa	12	229 0.9×	211 1.1×	60 0.5×	189 2.1×	45 0.8×	37	562
Yung‐Chuan Huang Taiwan	14	251 1.0×	318 1.6×	138 1.1×	103 1.1×	39 0.7×	38	642
Jodie L. Ferguson United States	13	340 1.4×	183 0.9×	158 1.2×	71 0.8×	31 0.5×	20	560
Shawn T. Thelen United States	15	386 1.5×	210 1.1×	297 2.3×	79 0.9×	44 0.8×	33	687
Georg Fassott Germany	7	199 0.8×	251 1.3×	182 1.4×	180 2.0×	38 0.7×	11	584
Danny Tengti Kao Taiwan	11	179 0.7×	177 0.9×	113 0.9×	66 0.7×	51 0.9×	26	528
Frank J. Franzak United States	13	237 0.9×	205 1.0×	185 1.4×	97 1.1×	24 0.4×	24	492
Fadi Abdel Muniem Abdel Fattah Oman	14	149 0.6×	182 0.9×	110 0.9×	120 1.3×	25 0.4×	28	472

Countries citing papers authored by Joyce Zhou

Since Specialization

Citations

This map shows the geographic impact of Joyce Zhou's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Joyce Zhou with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Joyce Zhou more than expected).

Fields of papers citing papers by Joyce Zhou

Since Specialization

Physical SciencesHealth SciencesLife SciencesSocial Sciences

This network shows the impact of papers produced by Joyce Zhou. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Joyce Zhou. The network helps show where Joyce Zhou may publish in the future.

Co-authorship network of co-authors of Joyce Zhou

This figure shows the co-authorship network connecting the top 25 collaborators of Joyce Zhou. A scholar is included among the top collaborators of Joyce Zhou based on the total number of citations received by their joint publications. Widths of edges represent the number of papers authors have co-authored together. Node borders signify the number of papers an author published with Joyce Zhou. Joyce Zhou is excluded from the visualization to improve readability, since they are connected to all nodes in the network.

All Works

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12 of 12 papers shown

Zhou, Joyce, et al.. (2023). The Development of Entrepreneurial Marketing. Journal of Marketing Development and Competitiveness. 17(1). 4 indexed citations

Zhou, Joyce, et al.. (2022). Impact of Community Engagement on Students’ College Experience. Journal of Higher Education Theory and Practice. 22(7). 1 indexed citations

Zhou, Joyce, et al.. (2019). How Does Culture Affect International Business Between The United States and China?. Journal of Marketing Development and Competitiveness. 13(3).

Yu, Jun, et al.. (2013). Substantive and Associative Claims in Environmental Communication: A Study of Fortune 500 Websites. Journal of Promotion Management. 19(2). 211–223. 8 indexed citations

Yu, Jun, Joyce Zhou, Yagang Wang, & Youmin Xi. (2013). Rural Entrepreneurship in an Emerging Economy: Reading Institutional Perspectives from Entrepreneur Stories. Journal of Small Business Management. 51(2). 183–195. 37 indexed citations

Yu, Jun, et al.. (2012). Effect of Teaching Method on Students’ Perceptions of Instructor Attributes. 3(1). 141–146. 4 indexed citations

Yu, Jun, et al.. (2011). Communicating Corporate Environmental Citizenship: An Examination of Fortune 500 Web Sites. Journal of Internet Commerce. 10(3). 193–207. 4 indexed citations

Park, Ji Eun, Jun Yu, & Joyce Zhou. (2010). Consumer innovativeness and shopping styles. Journal of Consumer Marketing. 27(5). 437–446. 110 indexed citations

Westjohn, Stanford A., Mark J. Arnold, Peter Magnusson, Srđan Zdravković, & Joyce Zhou. (2009). Technology readiness and usage: a global-identity perspective. Journal of the Academy of Marketing Science. 37(3). 250–265. 99 indexed citations

10.

Yu, Jun & Joyce Zhou. (2009). Segmenting Young Chinese Consumers Based on Shopping-Decision Styles: A Regional Comparison. Journal of International Consumer Marketing. 22(1). 59–71. 9 indexed citations

11.

Zhou, Joyce, Mark J. Arnold, Arun Pereira, & Jun Yu. (2009). Chinese consumer decision-making styles: A comparison between the coastal and inland regions. Journal of Business Research. 63(1). 45–51. 97 indexed citations

12.

Magnusson, Peter, Rick T. Wilson, Srđan Zdravković, Joyce Zhou, & Stanford A. Westjohn. (2008). Breaking through the cultural clutter. International Marketing Review. 25(2). 183–201. 97 indexed citations

Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.

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