Ye Hu

782 total citations
24 papers, 576 citations indexed

About

Ye Hu is a scholar working on Marketing, Sociology and Political Science and Economics and Econometrics. According to data from OpenAlex, Ye Hu has authored 24 papers receiving a total of 576 indexed citations (citations by other indexed papers that have themselves been cited), including 17 papers in Marketing, 7 papers in Sociology and Political Science and 7 papers in Economics and Econometrics. Recurrent topics in Ye Hu's work include Consumer Market Behavior and Pricing (17 papers), Digital Marketing and Social Media (6 papers) and Consumer Behavior in Brand Consumption and Identification (5 papers). Ye Hu is often cited by papers focused on Consumer Market Behavior and Pricing (17 papers), Digital Marketing and Social Media (6 papers) and Consumer Behavior in Brand Consumption and Identification (5 papers). Ye Hu collaborates with scholars based in United States, South Korea and China. Ye Hu's co-authors include Rex Yuxing Du, Xinxin Li, Abba Μ. Krieger, Eric T. Bradlow, Teck‐Hua Ho, Leonard M. Lodish, Charlotte Ren, Xin Wang, Yu Jeffrey Hu and Jerry A. Hausman and has published in prestigious journals such as SHILAP Revista de lepidopterología, Journal of Marketing and Strategic Management Journal.

In The Last Decade

Ye Hu

22 papers receiving 545 citations

Peers

Ye Hu

MARKE

SPS

MSOR

Rex Yuxing Du United States

Mikhael Shor United States

Albert C. Bemmaor France

Anuj Kumar United States

Navdeep S. Sahni United States

Sarah Maxwell United States

Edlira Shehu Germany

Caroline Henderson United States

Purushottam Papatla United States

Philipp Schmitt Germany

Rex Yuxing Du United States

Ye Hu

464 ×1.3

MARKE

236 ×1.1

SPS

139 ×1.0

137 ×1.4

84 ×0.9

MSOR

Citations per year, relative to Ye Hu Ye Hu (= 1×) peers Rex Yuxing Du

Countries citing papers authored by Ye Hu

Since Specialization

Citations

This map shows the geographic impact of Ye Hu's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Ye Hu with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Ye Hu more than expected).

Fields of papers citing papers by Ye Hu

Since Specialization

Physical SciencesHealth SciencesLife SciencesSocial Sciences

This network shows the impact of papers produced by Ye Hu. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Ye Hu. The network helps show where Ye Hu may publish in the future.

Co-authorship network of co-authors of Ye Hu

This figure shows the co-authorship network connecting the top 25 collaborators of Ye Hu. A scholar is included among the top collaborators of Ye Hu based on the total number of citations received by their joint publications. Widths of edges represent the number of papers authors have co-authored together. Node borders signify the number of papers an author published with Ye Hu. Ye Hu is excluded from the visualization to improve readability, since they are connected to all nodes in the network.

All Works

Sort: Min cites: Since: Top N: Style:

20 of 20 papers shown

Hu, Ye. (2025). Diversity Matters: How Film Critic Ratings Vary with Critic and Movie Cast Racial Profiles. Journal of Marketing. 89(5). 111–129.

Hu, Ye & Stowe Shoemaker. (2024). Do More Experienced Gamblers Choose Slot Machines with Better Odds? A Large-Scale Multi-Armed Bandit Problem at a Casino. RePEc: Research Papers in Economics. 11(1). 1 indexed citations

Hu, Ye, Ming Chen, & Sam C. M. Hui. (2022). Sentiment deviations in responses to movie trailers across social media platforms. Marketing Letters. 34(3). 463–481. 5 indexed citations

Hu, Ye, et al.. (2020). Herding Among Retail Shoppers: the Case of Television Shopping Network. RePEc: Research Papers in Economics. 8(1-2). 27–40. 11 indexed citations

Ren, Charlotte, Ye Hu, & Tony Haitao Cui. (2018). Responses to rival exit: Product variety, market expansion, and preexisting market structure. Strategic Management Journal. 40(2). 253–276. 27 indexed citations

Hu, Ye, et al.. (2018). A METHOD FOR THE SEAMLINES NETWORK AUTOMATIC SELECTION BASED ON BUILDING VECTOR. SHILAP Revista de lepidopterología. XLII-3. 909–913. 1 indexed citations

Krieger, Abba Μ., Leonard M. Lodish, & Ye Hu. (2016). An Integrated Procedure to Pretest and Select Advertising Campaigns for TV. RePEc: Research Papers in Economics. 3(2). 81–93. 1 indexed citations

Du, Rex Yuxing, et al.. (2014). Leveraging Trends in Online Searches for Product Features in Market Response Modeling. Journal of Marketing. 79(1). 29–43. 83 indexed citations

Hu, Ye, et al.. (2014). Decomposing the Impact of Advertising: Augmenting Sales with Online Search Data. Journal of Marketing Research. 51(3). 300–319. 71 indexed citations

10.

Sun, Wei, et al.. (2012). BP Network Optimization Based on Improved Genetic Algorithm. Advanced materials research. 532-533. 1757–1763. 1 indexed citations

11.

Hu, Ye & Xinxin Li. (2011). Context-Dependent Product Evaluations: An Empirical Analysis of Internet Book Reviews. Journal of Interactive Marketing. 25(3). 123–133. 48 indexed citations

12.

Ren, Charlotte, Ye Hu, Yu Jeffrey Hu, & Jerry A. Hausman. (2011). Managing Product Variety and Collocation in a Competitive Environment: An Empirical Investigation of Consumer Electronics Retailing. Management Science. 57(6). 1009–1024. 53 indexed citations

13.

Hu, Ye & Xinxin Li. (2010). Context-Dependent Product Evaluations: An Empirical Analysis of Internet Book Reviews. SSRN Electronic Journal. 8 indexed citations

14.

Hu, Ye & Xin Wang. (2010). Country-of-Origin Premiums for Retailers in International Trades: Evidence from eBay's International Markets. Journal of Retailing. 86(2). 200–207. 38 indexed citations

15.

Lam, Son K., Michael Ahearne, Ye Hu, & Niels Schillewaert. (2010). Resistance to Brand Switching when a Radically New Brand is Introduced: A Social Identity Theory Perspective. Journal of Marketing. 74(6). 128–146. 26 indexed citations

16.

Wang, Xin & Ye Hu. (2009). The effect of experience on Internet auction bidding dynamics. Marketing Letters. 20(3). 245–261. 18 indexed citations

17.

Hu, Ye, Leonard M. Lodish, & Abba Μ. Krieger. (2007). An Analysis of Real World TV Advertising Tests: A 15-Year Update. Journal of Advertising Research. 47(3). 341–353. 73 indexed citations

18.

Bradlow, Eric T., Ye Hu, & Teck‐Hua Ho. (2004). Modeling Behavioral Regularities of Consumer Learning in Conjoint Analysis. Journal of Marketing Research. 41(4). 392–396. 18 indexed citations

19.

Hu, Ye. (2004). The home video market: Strategy and consumer behavior. Scholarly Commons (University of Pennsylvania). 1 indexed citations

20.

Hu, Ye, et al.. (2003). Some Basic Characteristics of Consumer Behavior on East Nanjing Road. Chengshi guihua huikan.

Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.

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