Sandy Bulmer
Impact in
- Marketing top 5%
- Consumer Behavior in Brand Consumption and Identification
- Consumer Retail Behavior Studies
- Marketing and Advertising Strategies
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- Technology Adoption and User Behaviour
Papers in
- Marketing 22
- Consumer Behavior in Brand Consumption and Identification 16
- Marketing and Advertising Strategies 6
- Service and Product Innovation 4
- Consumer Retail Behavior Studies 3
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- Digital Marketing and Social Media 5
- Co-authors
- Margo Buchanan‐Oliver (6 shared papers)Jonathan Elms (2 shared papers)Lynne Eagle (13 shared papers)Sarah Dodds (8 shared papers)Andrew Murphy (3 shared papers)Philip J. Kitchen (1 shared paper)Anne de Bruin (6 shared papers)Nitha Palakshappa (7 shared papers)
- Journals
- Journal of Marketing Communications (5 papers)Journal of Marketing Management (2 papers)Journal of Retailing and Consumer Services (2 papers)Australasian Marketing Journal (AMJ) (2 papers)Journal of Services Marketing (1 paper)
- Partner nations
- New ZealandUnited KingdomMalta
In The Last Decade
Sandy Bulmer
31 papers receiving 431 citations
Peers
Comparison fields: 5 of 77
- Marketing 276
- Information Systems and Management 65
- Organizational Behavior and Human Resource Management 60
- Communication 38
- Gender Studies 51
Countries citing papers authored by Sandy Bulmer
This map shows the geographic impact of Sandy Bulmer's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Sandy Bulmer with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Sandy Bulmer more than expected).
Fields of papers citing papers by Sandy Bulmer
This network shows the impact of papers produced by Sandy Bulmer. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Sandy Bulmer. The network helps show where Sandy Bulmer may publish in the future.
Co-authors
The 13 scholars most cited alongside Sandy Bulmer, linked wherever they have co-authored with each other. Click a name or a connecting line to browse the papers they share.
All Works
Showing the 20 most-cited of 33 papers — load more, or switch the sort, to bring in the rest.
| # | Work | ||
|---|---|---|---|
| 1 | 2005 | 66 | |
| 2 | 2018 | 65 | |
| 3 | 2021 | 62 | |
| 4 | 2007 | 48 | |
| 5 | 2004 | 28 | |
| 6 | 2010 | 24 | |
| 7 | 2014 | 22 | |
| 8 | 2024 | 21 | |
| 9 | 2004 | 19 | |
| 10 | 2011 | 19 | |
| 11 | 2018 | 18 | |
| 12 | 2003 | 13 | |
| 13 | 2006 | 13 | |
| 14 | 2022 | 7 | |
| 15 | 2018 | 7 | |
| 16 | 2004 | 6 | |
| 17 | 2002 | 5 | |
| 18 | 2024 | 5 | |
| 19 | 2016 | 4 | |
| 20 | Brands As Resources in Intergenerational Cultural Transfer | 2011 | 3 |
About Sandy Bulmer
Sandy Bulmer is a scholar working on Marketing, Sociology and Political Science, Strategy and Management, Gender Studies and Organizational Behavior and Human Resource Management, having authored 33 papers that have together received 474 indexed citations. Recurring topics across this work include Consumer Behavior in Brand Consumption and Identification (16 papers), Corporate Identity and Reputation (7 papers), Marketing and Advertising Strategies (6 papers), Digital Marketing and Social Media (5 papers), Media, Gender, and Advertising (5 papers), Service and Product Innovation (4 papers), Obesity, Physical Activity, Diet (3 papers) and Consumer Retail Behavior Studies (3 papers). The work is most often cited by research in Marketing (276 citations), Information Systems and Management (65 citations), Organizational Behavior and Human Resource Management (60 citations), Communication (38 citations) and Gender Studies (51 citations). Sandy Bulmer has collaborated with scholars based in New Zealand, United Kingdom and Malta. Frequent co-authors include Margo Buchanan‐Oliver, Jonathan Elms, Lynne Eagle, Sarah Dodds, Andrew Murphy, Philip J. Kitchen, Anne de Bruin, Nitha Palakshappa, Philip J. Kitchen and Gabriel Eweje. Their work appears in journals such as Journal of Marketing Communications, Journal of Marketing Management, Journal of Retailing and Consumer Services, Australasian Marketing Journal (AMJ) and Journal of Services Marketing.
Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.