Şebnem Burnaz

714 total citations · 1 hit paper
27 papers, 478 citations indexed

About

Şebnem Burnaz is a scholar working on Marketing, Information Systems and Management and Organizational Behavior and Human Resource Management. According to data from OpenAlex, Şebnem Burnaz has authored 27 papers receiving a total of 478 indexed citations (citations by other indexed papers that have themselves been cited), including 14 papers in Marketing, 8 papers in Information Systems and Management and 8 papers in Organizational Behavior and Human Resource Management. Recurrent topics in Şebnem Burnaz's work include Consumer Behavior in Brand Consumption and Identification (8 papers), Customer Service Quality and Loyalty (7 papers) and Ethics in Business and Education (5 papers). Şebnem Burnaz is often cited by papers focused on Consumer Behavior in Brand Consumption and Identification (8 papers), Customer Service Quality and Loyalty (7 papers) and Ethics in Business and Education (5 papers). Şebnem Burnaz collaborates with scholars based in Türkiye, United States and India. Şebnem Burnaz's co-authors include Y. İlker Topçu, Nimet Uray, Fulya Açikgöz, Shipra Gupta, Anusorn Singhapakdi, Pınar Bilgin, Kaan Varnalı, Janet K. Mullin Marta, Dong‐Jin Lee and Tolga Kaya and has published in prestigious journals such as Journal of Business Research, Journal of Business Ethics and Sex Roles.

In The Last Decade

Şebnem Burnaz

27 papers receiving 441 citations

Hit Papers

An Analysis of the Portrayal of Gender Roles in Turkish T... 2003 2026 2010 2018 2003 25 50 75
What are hit papers?

Hit papers significantly outperform the citation benchmark for their cohort. A paper qualifies if it has ≥500 total citations, achieves ≥1.5× the top-1% citation threshold for papers in the same subfield and year (this is the minimum needed to enter the top 1%, not the average within it), or reaches the top citation threshold in at least one of its specific research topics.

  1. An Analysis of the Portrayal of Gender Roles in Turkish Television Advertisements
    2003 87 citations Nimet Uray, Şebnem Burnaz Sex Roles profile →

Peers — A (Enhanced Table)

Peers by citation overlap · career bar shows stage (early→late) cites · hero ref

Name h Career Trend Papers Cites
Şebnem Burnaz Türkiye 12 217 167 126 102 96 27 478
Pamela E. Grimm United States 11 329 1.5× 336 2.0× 89 0.7× 78 0.8× 44 0.5× 18 551
Sang‐Eun Byun United States 11 380 1.8× 166 1.0× 68 0.5× 121 1.2× 41 0.4× 19 607
Rama Yelkur United States 12 390 1.8× 272 1.6× 53 0.4× 157 1.5× 54 0.6× 24 580
Charles D. Bodkin United States 13 187 0.9× 177 1.1× 181 1.4× 120 1.2× 19 0.2× 24 460
George G. Panigyrakis Greece 14 231 1.1× 132 0.8× 60 0.5× 222 2.2× 51 0.5× 33 542
Holly A. Syrdal United States 9 359 1.7× 367 2.2× 133 1.1× 97 1.0× 34 0.4× 15 607
Vince Howe United States 8 124 0.6× 104 0.6× 104 0.8× 248 2.4× 40 0.4× 14 427
Adele Berndt Sweden 12 226 1.0× 149 0.9× 73 0.6× 158 1.5× 21 0.2× 49 427
Pekka Mattila Finland 12 363 1.7× 278 1.7× 50 0.4× 86 0.8× 27 0.3× 34 523
Bettina Lis Germany 11 183 0.8× 218 1.3× 122 1.0× 131 1.3× 24 0.3× 36 440

Countries citing papers authored by Şebnem Burnaz

Since Specialization
Citations

This map shows the geographic impact of Şebnem Burnaz's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Şebnem Burnaz with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Şebnem Burnaz more than expected).

Fields of papers citing papers by Şebnem Burnaz

Since Specialization
Physical SciencesHealth SciencesLife SciencesSocial Sciences

This network shows the impact of papers produced by Şebnem Burnaz. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Şebnem Burnaz. The network helps show where Şebnem Burnaz may publish in the future.

Co-authorship network of co-authors of Şebnem Burnaz

This figure shows the co-authorship network connecting the top 25 collaborators of Şebnem Burnaz. A scholar is included among the top collaborators of Şebnem Burnaz based on the total number of citations received by their joint publications. Widths of edges represent the number of papers authors have co-authored together. Node borders signify the number of papers an author published with Şebnem Burnaz. Şebnem Burnaz is excluded from the visualization to improve readability, since they are connected to all nodes in the network.

All Works

20 of 20 papers shown
1.
Burnaz, Şebnem, et al.. (2023). A gateway toward truly responsive customers: using the uplift modeling to increase the performance of a B2B marketing campaign. Journal of Marketing Analytics. 12(4). 909–924. 2 indexed citations
2.
Burnaz, Şebnem, et al.. (2022). How does the construal level affect consumers’ intention to adopt product ratings and individual reviews?. Business And Management Studies An International Journal. 10(4). 1335–1353. 1 indexed citations
3.
Burnaz, Şebnem, et al.. (2022). A field study on sensory cues and customer revisit intention. Pressacademia. 2 indexed citations
4.
Burnaz, Şebnem & Fulya Açikgöz. (2021). The influence of 'influencer marketing' on YouTube influencers. International Journal of Internet Marketing and Advertising. 15(2). 201–201. 3 indexed citations
5.
Açikgöz, Fulya & Şebnem Burnaz. (2021). The influence of 'influencer marketing' on YouTube influencers. International Journal of Internet Marketing and Advertising. 15(2). 201–201. 26 indexed citations
6.
Burnaz, Şebnem, et al.. (2020). The impact of framing on donation behaviour: a research agenda. Pressacademia. 7(2). 91–101. 1 indexed citations
7.
Gupta, Shipra, et al.. (2019). Human crowding and store messiness: Drivers of retail shopper confusion and behavioral intentions. Journal of Consumer Behaviour. 18(4). 313–331. 26 indexed citations
8.
Burnaz, Şebnem, et al.. (2019). Ethics, Social Responsibility and Sustainability in Marketing. 7 indexed citations
9.
Burnaz, Şebnem, et al.. (2019). A qualitative research on perceived authenticity of corporate social responsibility. Pressacademia. 6(4). 225–239. 1 indexed citations
10.
Burnaz, Şebnem, et al.. (2019). Positioning of crowdfunding platforms: Turkey as an emerging market case. Pressacademia. 6(2). 84–94. 8 indexed citations
11.
Burnaz, Şebnem, et al.. (2018). Exploring the impact of brand community identification on Facebook: Firm-directed and self-directed drivers. Journal of Business Research. 96. 115–124. 82 indexed citations
12.
Burnaz, Şebnem, et al.. (2018). An analysis of voters perception of visual advertisements with respect to neuromarketing approach. Pressacademia. 7(3). 237–258. 3 indexed citations
13.
Burnaz, Şebnem, et al.. (2011). A cultural content analysis of multinational companies' web sites. Qualitative Market Research An International Journal. 14(3). 274–288. 16 indexed citations
14.
Burnaz, Şebnem & Pınar Bilgin. (2011). Consumer evaluations on brand extensions: B2B brands extended into B2C markets. Journal of Product & Brand Management. 20(4). 256–267. 13 indexed citations
15.
Burnaz, Şebnem, et al.. (2010). Have Ethical Perceptions Changed? A Comparative Study on the Ethical Perceptions of Turkish Faculty Members. Journal of Academic Ethics. 8(2). 137–151. 3 indexed citations
16.
Burnaz, Şebnem, et al.. (2009). An Exploratory Cross-Cultural Analysis of Marketing Ethics: The Case of Turkish, Thai, and American Businesspeople. Journal of Business Ethics. 90(S3). 371–382. 33 indexed citations
17.
Burnaz, Şebnem, et al.. (2007). An Empirical Investigation of the Ethical Perceptions of Future Managers with a Special Emphasis on Gender – Turkish Case. Journal of Business Ethics. 82(3). 573–586. 53 indexed citations
18.
Burnaz, Şebnem & Y. İlker Topçu. (2006). A multiple‐criteria decision‐making approach for the evaluation of retail location. Journal of Multi-Criteria Decision Analysis. 14(1-3). 67–76. 36 indexed citations
19.
Burnaz, Şebnem & Y. İlker Topçu. (2005). A Multi-Criteria Decision Model For Turkish Soft Drink Industry. ISAHP proceedings. 1 indexed citations
20.
Uray, Nimet & Şebnem Burnaz. (2003). An Analysis of the Portrayal of Gender Roles in Turkish Television Advertisements. Sex Roles. 48(1-2). 77–87. 87 indexed citations breakdown →

Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.

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