Juan Mundel

644 total citations
23 papers, 393 citations indexed

About

Juan Mundel is a scholar working on Marketing, Sociology and Political Science and Gender Studies. According to data from OpenAlex, Juan Mundel has authored 23 papers receiving a total of 393 indexed citations (citations by other indexed papers that have themselves been cited), including 17 papers in Marketing, 9 papers in Sociology and Political Science and 5 papers in Gender Studies. Recurrent topics in Juan Mundel's work include Consumer Behavior in Brand Consumption and Identification (17 papers), Digital Marketing and Social Media (8 papers) and Consumer Retail Behavior Studies (6 papers). Juan Mundel is often cited by papers focused on Consumer Behavior in Brand Consumption and Identification (17 papers), Digital Marketing and Social Media (8 papers) and Consumer Retail Behavior Studies (6 papers). Juan Mundel collaborates with scholars based in United States, Puerto Rico and Germany. Juan Mundel's co-authors include Jing Yang, Patricia Huddleston, Shu‐Chuan Chu, Tao Deng, Bridget K. Behe, Didier Soopramanien, Saleem Alhabash, Mark Yi‐Cheon Yim, Yang Cao and Syed Ali Hussain and has published in prestigious journals such as Journal of Retailing and Consumer Services, Journal of Advertising and Journal of Product & Brand Management.

In The Last Decade

Juan Mundel

21 papers receiving 372 citations

Peers — A (Enhanced Table)

Peers by citation overlap · career bar shows stage (early→late) cites · hero ref

Name h Career Trend Papers Cites
Juan Mundel United States 12 249 227 54 53 38 23 393
Bambang Sukma Wijaya Indonesia 6 180 0.7× 194 0.9× 49 0.9× 49 0.9× 19 0.5× 58 357
Ceren Hayran Türkiye 7 175 0.7× 227 1.0× 30 0.6× 46 0.9× 66 1.7× 10 365
Stephanie M. Noble United States 6 291 1.2× 233 1.0× 50 0.9× 86 1.6× 48 1.3× 8 449
Antonia Erz Denmark 8 144 0.6× 297 1.3× 59 1.1× 38 0.7× 22 0.6× 15 391
Mikyeung Bae United States 10 212 0.9× 229 1.0× 74 1.4× 71 1.3× 72 1.9× 14 429
Sony Kusumasondjaja Indonesia 6 232 0.9× 388 1.7× 128 2.4× 71 1.3× 39 1.0× 18 493
Behçet Yalın Özkara Türkiye 8 237 1.0× 283 1.2× 146 2.7× 57 1.1× 53 1.4× 28 485
Haiming Hang United Kingdom 12 200 0.8× 231 1.0× 44 0.8× 63 1.2× 30 0.8× 30 451
Jennifer L. Stevens United States 11 190 0.8× 197 0.9× 53 1.0× 76 1.4× 32 0.8× 32 418
Rebecca A. VanMeter United States 6 159 0.6× 277 1.2× 103 1.9× 124 2.3× 37 1.0× 10 426

Countries citing papers authored by Juan Mundel

Since Specialization
Citations

This map shows the geographic impact of Juan Mundel's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Juan Mundel with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Juan Mundel more than expected).

Fields of papers citing papers by Juan Mundel

Since Specialization
Physical SciencesHealth SciencesLife SciencesSocial Sciences

This network shows the impact of papers produced by Juan Mundel. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Juan Mundel. The network helps show where Juan Mundel may publish in the future.

Co-authorship network of co-authors of Juan Mundel

This figure shows the co-authorship network connecting the top 25 collaborators of Juan Mundel. A scholar is included among the top collaborators of Juan Mundel based on the total number of citations received by their joint publications. Widths of edges represent the number of papers authors have co-authored together. Node borders signify the number of papers an author published with Juan Mundel. Juan Mundel is excluded from the visualization to improve readability, since they are connected to all nodes in the network.

All Works

20 of 20 papers shown
1.
Mundel, Juan, et al.. (2025). Prevalence and Depiction of Gender-Based Violence in Spanish-Language Television Series. Violence Against Women. 2275458056–2275458056.
2.
Mundel, Juan, Tao Deng, & Hyejin Kim. (2024). Branding in a Budding Industry: The Influence of Visual Cues on Consumer Behavior in the Cannabis Market. Visual Communication Quarterly. 31(3). 159–171.
3.
Chu, Shu‐Chuan, Mark Yi‐Cheon Yim, & Juan Mundel. (2024). Artificial intelligence, virtual and augmented reality, social media, online reviews, and influencers: a review of how service businesses use promotional devices and future research directions. International Journal of Advertising. 44(5). 798–828. 15 indexed citations
4.
Mundel, Juan, et al.. (2023). Processes underlying social comparison with influencers and subsequent impulsive buying: The roles of social anxiety and social media addiction. Journal of Marketing Communications. 30(7). 834–851. 15 indexed citations
5.
Mundel, Juan, et al.. (2022). Consumer Responses to Visual Cues in Food Ads: Considering Endorser Body Size (In)Congruence with Healthy and Unhealthy Foods. Visual Communication Quarterly. 29(1). 17–33. 2 indexed citations
6.
Mundel, Juan & Jing Yang. (2022). Hispanics’ Response to Ethnic Targeting Ads for Unhealthy Products: Examining the Roles of Endorser Identification and Endorser–Product Matchup. Journal of Interactive Advertising. 22(1). 28–41. 7 indexed citations
7.
Chu, Shu‐Chuan, Tao Deng, & Juan Mundel. (2022). The impact of personalization on viral behavior intentions on TikTok: The role of perceived creativity, authenticity, and need for uniqueness. Journal of Marketing Communications. 30(1). 1–20. 60 indexed citations
8.
Mundel, Juan & Jing Yang. (2021). Consumer Engagement with Brands’ COVID-19 Messaging on Social Media: The Role of Perceived Brand–Social Issue Fit and Brand Opportunism. Journal of Interactive Advertising. 21(3). 173–190. 18 indexed citations
9.
Mundel, Juan, Didier Soopramanien, & Patricia Huddleston. (2021). Affordable luxuries: Comparing American and Chinese millennial consumers. Asia Pacific Management Review. 26(4). 215–225. 18 indexed citations
10.
Yang, Jing & Juan Mundel. (2021). “Are We All in This Together?”: Brand Opportunism in COVID-19 Cause Related Marketing and the Moderating Role of Consumer Skepticism. Journal of Promotion Management. 27(6). 877–899. 23 indexed citations
11.
Mundel, Juan. (2021). An Asynchronous Approach to Teaching Campaigns Online. Journal of Advertising Education. 25(1). 13–27. 2 indexed citations
12.
Yang, Jing & Juan Mundel. (2021). Effects of brand feedback to negative eWOM on brand love/hate: an expectancy violation approach. Journal of Product & Brand Management. 31(2). 279–292. 42 indexed citations
13.
Alhabash, Saleem, Juan Mundel, Tao Deng, et al.. (2020). Social media alcohol advertising among underage minors: effects of models’ age. International Journal of Advertising. 40(4). 552–581. 15 indexed citations
14.
Mundel, Juan. (2020). International Virtual Collaboration in Advertising Courses: Building International and Intercultural Skills From Home. Journal of Advertising Education. 24(2). 112–132. 9 indexed citations
15.
Chu, Shu‐Chuan, Yang Cao, Jing Yang, & Juan Mundel. (2019). Understanding Advertising Client–Agency Relationships in China: A Multimethod Approach to Investigate Guanxi Dimensions and Agency Performance. Journal of Advertising. 48(5). 473–494. 14 indexed citations
16.
Mundel, Juan, et al.. (2019). AN EXPERIMENTAL INVESTIGATION ON MULTIPLE BRAND ENDORSEMENTS BY NON-CELEBRITY ENDORSERS ON INSTAGRAM. Global Fashion Management Conference. 2019. 358–365. 1 indexed citations
17.
Mundel, Juan, et al.. (2018). An eye tracking study of minimally branded products: hedonism and branding as predictors of purchase intentions. Journal of Product & Brand Management. 27(2). 146–157. 42 indexed citations
18.
Mundel, Juan, et al.. (2017). Advertising in times of war: Themes in Argentine print advertising during the Malvinas/Falklands War. Journal of Marketing Communications. 25(2). 158–179. 4 indexed citations
19.
Alhabash, Saleem, Juan Mundel, & Syed Ali Hussain. (2017). Social Media Advertising : Unraveling the Mystery Box. 285–299. 9 indexed citations
20.
Mundel, Juan, et al.. (2016). An exploratory study of consumers’ perceptions: What are affordable luxuries?. Journal of Retailing and Consumer Services. 35. 68–75. 77 indexed citations

Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.

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