Vinod Kumar
Impact in
- Marketing top 2%
- Environmental Sustainability in Business
- Consumer Behavior in Brand Consumption and Identification
- Consumer Retail Behavior Studies
-
- Technology Adoption and User Behaviour
Papers in
- Marketing 28
- Consumer Retail Behavior Studies 11
- Environmental Sustainability in Business 10
- Consumer Behavior in Brand Consumption and Identification 7
-
- Technology Adoption and User Behaviour 16
- Co-authors
- Zillur RahmanA. A. KazmiShampy KambojPraveen GoyalNikunj Kumar JainSheshadri ChatterjeeAnupam DasVandana Vandana
- Journals
- British Food Journal (4 papers)IEEE Transactions on Engineering Management (2 papers)Scientific Reports (1 paper)Performance Measurement and Metrics (1 paper)Industrial Marketing Management (1 paper)
- Partner nations
- IndiaCanadaUnited Kingdom
In The Last Decade
Vinod Kumar
67 papers receiving 763 citations
Peers
Comparison fields: 5 of 115
- Marketing 338
- Information Systems and Management 125
- Strategy and Management 229
- Business and International Management 23
- Organizational Behavior and Human Resource Management 116
Countries citing papers authored by Vinod Kumar
This map shows the geographic impact of Vinod Kumar's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Vinod Kumar with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Vinod Kumar more than expected).
Fields of papers citing papers by Vinod Kumar
This network shows the impact of papers produced by Vinod Kumar. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Vinod Kumar. The network helps show where Vinod Kumar may publish in the future.
Co-authorship network
The 25 scholars most cited alongside Vinod Kumar, linked wherever they have co-authored with each other. Click a name or a connecting line to browse the papers they share.
All Works
| # | Work | ||
|---|---|---|---|
| 1 | 2025 | 0 | |
| 2 | 2025 | 1 | |
| 3 | 2025 | 11 | |
| 4 | 2024 | 2 | |
| 5 | 2024 | 8 | |
| 6 | 2024 | 20 | |
| 7 | 2024 | 1 | |
| 8 | 2023 | 0 | |
| 9 | 2023 | 7 | |
| 10 | 2022 | 5 | |
| 11 | 2019 | 1 | |
| 12 | Service quality and customer satisfaction in quick service restaurants (QSR'S)-A validity analysis | 2019 | 1 |
| 13 | Role of Corporate Social Responsibility in Women Empowerment | 2018 | 0 |
| 14 | ICT competency framework for LIS professionals in India: a modular quotient | 2018 | 1 |
| 15 | Adoption of E-Commerce Marketing on Agricultural Products | 2018 | 1 |
| 16 | 2015 | 26 | |
| 17 | A study of customer perception of CRM initiatives in the Indian Banking Sector | 2011 | 0 |
| 18 | Citizen-centric E-Governance Project in Uttaranchal, India | 2008 | 3 |
| 19 | ORGANIZATIONAL CHARACTERISTICS OF B2B ADOPTERS IN THE CANADIAN MANUFACTURING SECTOR | 2007 | 1 |
| 20 | Urban housing in Papua New Guinea | 1983 | 3 |
About Vinod Kumar
Vinod Kumar is a scholar working on Marketing, Information Systems and Management, Business and International Management, Strategy and Management and Library and Information Sciences, having authored 86 papers that have together received 833 indexed citations. Recurring topics across this work include Technology Adoption and User Behaviour (16 papers), Digital Marketing and Social Media (14 papers), Consumer Retail Behavior Studies (11 papers), Environmental Sustainability in Business (10 papers), Consumer Behavior in Brand Consumption and Identification (7 papers), Big Data and Business Intelligence (7 papers), Corporate Social Responsibility Reporting (6 papers) and Sustainable Supply Chain Management (6 papers). The work is most often cited by research in Marketing (338 citations), Information Systems and Management (125 citations), Strategy and Management (229 citations), Business and International Management (23 citations) and Organizational Behavior and Human Resource Management (116 citations). Vinod Kumar has collaborated with scholars based in India, Canada and United Kingdom. Frequent co-authors include Zillur Rahman, A. A. Kazmi, Shampy Kamboj, Praveen Goyal, Nikunj Kumar Jain, Sheshadri Chatterjee, Anupam Das, Vandana Vandana, Divesh Kumar and Sudhir Rana. Their work appears in journals such as British Food Journal, IEEE Transactions on Engineering Management, Scientific Reports, Performance Measurement and Metrics and Industrial Marketing Management.
Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.