Nitika Sharma

1.2k total citations · 1 hit paper
32 papers, 828 citations indexed

About

Nitika Sharma is a scholar working on Marketing, Management, Monitoring, Policy and Law and Sociology and Political Science. According to data from OpenAlex, Nitika Sharma has authored 32 papers receiving a total of 828 indexed citations (citations by other indexed papers that have themselves been cited), including 19 papers in Marketing, 12 papers in Management, Monitoring, Policy and Law and 7 papers in Sociology and Political Science. Recurrent topics in Nitika Sharma's work include Environmental Sustainability in Business (16 papers), Environmental Education and Sustainability (12 papers) and Consumer Behavior in Brand Consumption and Identification (9 papers). Nitika Sharma is often cited by papers focused on Environmental Sustainability in Business (16 papers), Environmental Education and Sustainability (12 papers) and Consumer Behavior in Brand Consumption and Identification (9 papers). Nitika Sharma collaborates with scholars based in India, Portugal and United Kingdom. Nitika Sharma's co-authors include Arminda Paço, Pooja Goel, Mohit Kumar, Kushneet Kaur Sodhi, Dileep Kumar Singh, Raiswa Saha, Justin Paul, V. Raja Sreedharan, K. E. K. Vimal and K. Mathiyazhagan and has published in prestigious journals such as SHILAP Revista de lepidopterología, Journal of Cleaner Production and Business Strategy and the Environment.

In The Last Decade

Nitika Sharma

30 papers receiving 794 citations

Hit Papers

align trajectories

What are hit papers?

Hit papers significantly outperform the citation benchmark for their cohort. A paper qualifies if it has ≥500 total citations, achieves ≥1.5× the top-1% citation threshold for papers in the same subfield and year (this is the minimum needed to enter the top 1%, not the average within it), or reaches the top citation threshold in at least one of its specific research topics.

Unlocking the impact of brand engagement in the metaverse on Real-World purchase intentions: Analyzing Pre-Adoption behavior in a futuristic technology platform

2024 44 citations Nitika Sharma et al. profile →

Peers — A (Enhanced Table)

Peers by citation overlap · career bar shows stage (early→late) cites · hero ref

Name	h						Papers	Cites
Nitika Sharma India	14	414	256	126	113	105	32	828
Myat Su Han China	16	291 0.7×	174 0.7×	161 1.3×	85 0.8×	134 1.3×	24	1.0k
Mavis Adjei China	18	213 0.5×	261 1.0×	82 0.7×	104 0.9×	92 0.9×	34	789
Pihui Liu China	11	260 0.6×	308 1.2×	164 1.3×	41 0.4×	75 0.7×	22	750
Xiuhong He China	7	241 0.6×	177 0.7×	74 0.6×	283 2.5×	89 0.8×	13	616
Zhihua Ding China	16	299 0.7×	268 1.0×	150 1.2×	75 0.7×	87 0.8×	44	1.0k
Yi‐Hsuan Huang Taiwan	6	516 1.2×	250 1.0×	127 1.0×	28 0.2×	128 1.2×	9	777
Wenjie Zhan China	8	222 0.5×	166 0.6×	56 0.4×	265 2.3×	73 0.7×	13	634
Idrees Waris Pakistan	18	596 1.4×	391 1.5×	162 1.3×	27 0.2×	182 1.7×	32	920
Shahid Bashir Pakistan	15	318 0.8×	97 0.4×	189 1.5×	37 0.3×	135 1.3×	44	777

Countries citing papers authored by Nitika Sharma

Since Specialization

Citations

This map shows the geographic impact of Nitika Sharma's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Nitika Sharma with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Nitika Sharma more than expected).

Fields of papers citing papers by Nitika Sharma

Since Specialization

Physical SciencesHealth SciencesLife SciencesSocial Sciences

This network shows the impact of papers produced by Nitika Sharma. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Nitika Sharma. The network helps show where Nitika Sharma may publish in the future.

Co-authorship network of co-authors of Nitika Sharma

This figure shows the co-authorship network connecting the top 25 collaborators of Nitika Sharma. A scholar is included among the top collaborators of Nitika Sharma based on the total number of citations received by their joint publications. Widths of edges represent the number of papers authors have co-authored together. Node borders signify the number of papers an author published with Nitika Sharma. Nitika Sharma is excluded from the visualization to improve readability, since they are connected to all nodes in the network.

All Works

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20 of 20 papers shown

Sharma, Nitika & Ruchi Garg. (2025). Smart Technologies, Sustainability, and Consumer Behavior: A Review and Research Agenda Using TCCM and PTM. International Journal of Consumer Studies. 49(6).

Sharma, Nitika & Arminda Paço. (2025). Exploring the O Zone effect: how own, others and outer influences shape green purchasing behaviour in e-commerce. Journal of Information Communication and Ethics in Society. 23(2). 234–261. 1 indexed citations

Vimal, K. E. K., Pooja Goel, Nitika Sharma, K. Mathiyazhagan, & Sunil Luthra. (2024). Where there is a will there is a way: A strategy analysis for electric vehicles sales in India. Transportation Research Part E Logistics and Transportation Review. 185. 103506–103506. 7 indexed citations

Sharma, Nitika & Arminda Paço. (2024). AI and emotions: enhancing green intentions through personalized recommendations—a mediated moderation analysis. AI & Society. 40(4). 2821–2838. 3 indexed citations

Sharma, Nitika, et al.. (2023). Option or necessity: Role of environmental education as transformative change agent. Evaluation and Program Planning. 97. 102244–102244. 20 indexed citations

Sharma, Nitika, Arminda Paço, Raysa Geaquinto Rocha, Maria Palazzo, & Alfonso Siano. (2023). Examining a theoretical model of eco‐anxiety on consumers' intentions towards green products. Corporate Social Responsibility and Environmental Management. 31(3). 1868–1885. 12 indexed citations

Sharma, Nitika, Pooja Goel, Robin Nunkoo, Anuj Sharma, & Nripendra P. Rana. (2023). Food waste avoidance behavior: How different are generation Z travelers?. Journal of Sustainable Tourism. 33(6). 1181–1195. 26 indexed citations

Goel, Pooja, Nitika Sharma, & Raiswa Saha. (2022). Consumption Behaviour of Poor Consumers: A Bibliometric and Content Analysis. FIIB Business Review. 13(3). 304–317. 5 indexed citations

Sharma, Nitika, et al.. (2022). Being socially responsible: How green self-identity and locus of control impact green purchasing intentions?. Journal of Cleaner Production. 357. 131895–131895. 64 indexed citations

10.

Sodhi, Kushneet Kaur, Mohit Kumar, Biji Balan, et al.. (2021). Perspectives on the antibiotic contamination, resistance, metabolomics, and systemic remediation. SN Applied Sciences. 3(2). 46 indexed citations

11.

Sharma, Nitika & Arminda Paço. (2021). Moral disengagement: A guilt free mechanism for non-green buying behavior. Journal of Cleaner Production. 297. 126649–126649. 35 indexed citations

12.

Sharma, Nitika, Kushneet Kaur Sodhi, Mohit Kumar, & Dileep Kumar Singh. (2020). Heavy metal pollution: Insights into chromium eco-toxicity and recent advancement in its remediation. Environmental Nanotechnology Monitoring & Management. 15. 100388–100388. 130 indexed citations

13.

Sharma, Nitika, et al.. (2020). Swaying between qualitative information and customers’ expectation: an assessment of online shopping sites in India. International Journal of Information Technology. 12(3). 789–795. 5 indexed citations

14.

Sharma, Nitika, et al.. (2020). Being Spiritually Green. International Journal of Service Science Management Engineering and Technology. 11(4). 101–121. 6 indexed citations

15.

Singh, Deepti & Nitika Sharma. (2018). Chromium pollution assessment of water in the Hindon River, India: Impact of industrial effluents. SHILAP Revista de lepidopterología. 19(1&2). 107–115. 5 indexed citations

16.

Sharma, Nitika, et al.. (2018). “I don’t buy LED bulbs but I switch off the lights”. Journal of Indian Business Research. 11(2). 138–161. 15 indexed citations

17.

Sharma, Chander Shekhar & Nitika Sharma. (2016). Relationship between Consumers’ Spirituality and Green Purchasing Intentions: The Mediation Effect of Perceived Consumer Effectiveness. IIM Kozhikode Society & Management Review. 6(2). 204–214. 28 indexed citations

18.

Sharma, Nitika, et al.. (2015). Genome Sequencing: Future Prospective. 3(1). 30–32.

19.

Sharma, Nitika. (2015). Introduction to Simple Mediation Analysis in SPSS. Global Journal of Enterprise Information System. 7(1). 62–62. 3 indexed citations

20.

Sharma, Nitika. (2011). Customer's Perception on MTNL Services: An Indian Viewpoint. Global Journal of Enterprise Information System. 3(3). 14–27. 2 indexed citations

Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.

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