Jaydeep Mukherjee

419 total citations
27 papers, 275 citations indexed

About

Jaydeep Mukherjee is a scholar working on Marketing, Sociology and Political Science and Strategy and Management. According to data from OpenAlex, Jaydeep Mukherjee has authored 27 papers receiving a total of 275 indexed citations (citations by other indexed papers that have themselves been cited), including 13 papers in Marketing, 7 papers in Sociology and Political Science and 6 papers in Strategy and Management. Recurrent topics in Jaydeep Mukherjee's work include Consumer Behavior in Brand Consumption and Identification (11 papers), Consumer Retail Behavior Studies (8 papers) and Digital Marketing and Social Media (6 papers). Jaydeep Mukherjee is often cited by papers focused on Consumer Behavior in Brand Consumption and Identification (11 papers), Consumer Retail Behavior Studies (8 papers) and Digital Marketing and Social Media (6 papers). Jaydeep Mukherjee collaborates with scholars based in India and United Kingdom. Jaydeep Mukherjee's co-authors include Ruchi Garg, Soumendu Biswas, Aparna Raman, Sangeeta Shah Bharadwaj, Abhijit Mitra, Jyotsna Bhatnagar and Pawan Budhwar and has published in prestigious journals such as International Journal of Retail & Distribution Management, Behaviour and Information Technology and Journal of Strategic Marketing.

In The Last Decade

Jaydeep Mukherjee

24 papers receiving 258 citations

Peers — A (Enhanced Table)

Peers by citation overlap · career bar shows stage (early→late) cites · hero ref

Name	h						Papers	Cites
Jaydeep Mukherjee India	8	157	129	57	56	35	27	275
Prem Prakash Dewani India	10	152 1.0×	202 1.6×	91 1.6×	66 1.2×	20 0.6×	27	323
Rajendra Mulye Australia	9	162 1.0×	159 1.2×	50 0.9×	72 1.3×	30 0.9×	17	306
Song‐yi Youn United States	8	179 1.1×	118 0.9×	69 1.2×	37 0.7×	38 1.1×	27	264
Semila Fernandes India	8	114 0.7×	110 0.9×	68 1.2×	50 0.9×	23 0.7×	27	240
Paula Cornelia Mitran Romania	3	139 0.9×	165 1.3×	124 2.2×	52 0.9×	17 0.5×	7	273
Hong Yuan United States	12	191 1.2×	139 1.1×	33 0.6×	60 1.1×	27 0.8×	21	305
Muhammad Zahid Nawaz China	11	128 0.8×	131 1.0×	56 1.0×	33 0.6×	20 0.6×	21	263
İlhami Tuncer Türkiye	5	140 0.9×	167 1.3×	102 1.8×	98 1.8×	14 0.4×	15	289
Rao Muhammad Rashid China	9	130 0.8×	197 1.5×	143 2.5×	59 1.1×	31 0.9×	15	310
Jiyao Xun China	8	122 0.8×	153 1.2×	54 0.9×	38 0.7×	24 0.7×	16	290

Countries citing papers authored by Jaydeep Mukherjee

Since Specialization

Citations

This map shows the geographic impact of Jaydeep Mukherjee's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Jaydeep Mukherjee with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Jaydeep Mukherjee more than expected).

Fields of papers citing papers by Jaydeep Mukherjee

Since Specialization

Physical SciencesHealth SciencesLife SciencesSocial Sciences

This network shows the impact of papers produced by Jaydeep Mukherjee. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Jaydeep Mukherjee. The network helps show where Jaydeep Mukherjee may publish in the future.

Co-authorship network of co-authors of Jaydeep Mukherjee

This figure shows the co-authorship network connecting the top 25 collaborators of Jaydeep Mukherjee. A scholar is included among the top collaborators of Jaydeep Mukherjee based on the total number of citations received by their joint publications. Widths of edges represent the number of papers authors have co-authored together. Node borders signify the number of papers an author published with Jaydeep Mukherjee. Jaydeep Mukherjee is excluded from the visualization to improve readability, since they are connected to all nodes in the network.

All Works

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20 of 20 papers shown

Mukherjee, Jaydeep, et al.. (2025). Investigating antecedents of trust in GAI technology for product/service search: a mixed-method study. Behaviour and Information Technology. 1–15.

Mukherjee, Jaydeep, et al.. (2025). Exploring drivers of customer engagement with voice interface in E-retail. International Journal of Retail & Distribution Management. 53(4). 297–311. 2 indexed citations

Mukherjee, Jaydeep, et al.. (2024). Reviving unorganized retail stores post-COVID-19. Journal of Strategic Marketing. 32(2). 230–250. 2 indexed citations

Mukherjee, Jaydeep, et al.. (2023). Exploring personal savings versus hedonic consumption in the new normal. International Journal of Retail & Distribution Management. 52(1). 107–124. 6 indexed citations

Mukherjee, Jaydeep, et al.. (2023). Retailing during the COVID-19 lifecycle: a bibliometric study. International Journal of Retail & Distribution Management. 51(11). 1413–1476. 15 indexed citations

Bhatnagar, Jyotsna, et al.. (2022). Commitment based human resources practices and knowledge creation in ambidextrous organizations: A moderated mediation study on expatriates working in India. Thunderbird International Business Review. 64(5). 511–529. 3 indexed citations

Mukherjee, Jaydeep, et al.. (2022). Decoding revenge buying in retail: role of psychological reactance and perceived stress. International Journal of Retail & Distribution Management. 50(11). 1378–1394. 15 indexed citations

Mukherjee, Jaydeep. (2022). Farmer Agitation in India: Deciphering Marketing Lessons. Vision The Journal of Business Perspective. 26(1). 118–125.

Mukherjee, Jaydeep. (2022). Adoption of personal service robots in India. IIMB Management Review. 34(4). 378–391. 6 indexed citations

10.

Mukherjee, Jaydeep. (2021). Patanjali Ayurveda’s Coronil: Marketing Controversy on COVID-19 Cure. Vision The Journal of Business Perspective. 28(1). 120–129. 2 indexed citations

11.

Mukherjee, Jaydeep. (2018). Using New Case Studies for Evaluation of Marketing Student’s Academic Performance. Vision The Journal of Business Perspective. 22(1). 61–67. 4 indexed citations

12.

Raman, Aparna, Sangeeta Shah Bharadwaj, & Jaydeep Mukherjee. (2017). Developing SOA-enabled service agility capabilities: case studies in services industry. International Journal of Business Information Systems. 27(1). 21–21. 5 indexed citations

13.

Mukherjee, Jaydeep, et al.. (2017). Sustainability marketing research: current status and future challenges. 5(3). 245–245. 1 indexed citations

14.

Mukherjee, Jaydeep, Sangeeta Shah Bharadwaj, & Aparna Raman. (2017). Developing SOA-enabled service agility capabilities: case studies in services industry. International Journal of Business Information Systems. 27(1). 21–21. 3 indexed citations

15.

Mukherjee, Jaydeep, et al.. (2016). An Exploration of Consumers' Perceived Value of Sustainable Brands in India. Asian Journal of Business Research. 6(2). 7 indexed citations

16.

Garg, Ruchi, et al.. (2016). An Investigation Into the Concept of Brand Love and Its Proximal and Distal Covariates. Journal of Relationship Marketing. 15(3). 135–153. 32 indexed citations

17.

Mukherjee, Jaydeep, et al.. (2016). Understanding the Drivers of Brand Loyalty in Mixed Media Context. 7(1). 1–1. 1 indexed citations

18.

Mukherjee, Jaydeep. (2014). Market Development by Multinational Brands: Empirical Evidence from Indian Fast Food Retailing Business. Vision The Journal of Business Perspective. 18(1). 1–7. 3 indexed citations

19.

Mukherjee, Jaydeep, et al.. (2011). User acceptance of hedonic versus utilitarian social networking web sites. Journal of Indian Business Research. 3(3). 180–191. 34 indexed citations

20.

Mitra, Abhijit, et al.. (2010). Effect of physico-chemical variables on the growth and condition index of the rock oyster, Saccostrea cucullata (Born) in the Sundarbans, India. Indian Journal of Fisheries. 57(3). 13–17. 6 indexed citations

Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.

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