Jaydeep Mukherjee
Impact in
- Marketing top 5%
- Consumer Behavior in Brand Consumption and Identification
- Consumer Retail Behavior Studies
- Environmental Sustainability in Business
-
- Technology Adoption and User Behaviour
Papers in
- Marketing 13
- Consumer Behavior in Brand Consumption and Identification 11
- Consumer Retail Behavior Studies 8
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- Digital Marketing and Social Media 6
- Co-authors
- Ruchi Garg (5 shared papers)Soumendu Biswas (4 shared papers)Sangeeta Shah Bharadwaj (2 shared papers)Aparna Raman (2 shared papers)Abhijit Mitra (1 shared paper)Jyotsna Bhatnagar (1 shared paper)Pawan Budhwar (1 shared paper)
- Journals
- International Journal of Retail & Distribution Management (6 papers)Behaviour and Information Technology (1 paper)Journal of Strategic Marketing (1 paper)Journal of Relationship Marketing (1 paper)Thunderbird International Business Review (1 paper)
- Partner nations
- IndiaUnited Kingdom
In The Last Decade
Jaydeep Mukherjee
24 papers receiving 284 citations
Peers
Comparison fields: 5 of 59
- Marketing 162
- Information Systems and Management 59
- Organizational Behavior and Human Resource Management 57
- Sociology and Political Science 132
- Business and International Management 4
Countries citing papers authored by Jaydeep Mukherjee
This map shows the geographic impact of Jaydeep Mukherjee's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Jaydeep Mukherjee with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Jaydeep Mukherjee more than expected).
Fields of papers citing papers by Jaydeep Mukherjee
This network shows the impact of papers produced by Jaydeep Mukherjee. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Jaydeep Mukherjee. The network helps show where Jaydeep Mukherjee may publish in the future.
Co-authors
The 7 scholars most cited alongside Jaydeep Mukherjee, linked wherever they have co-authored with each other. Click a name or a connecting line to browse the papers they share.
All Works
Showing the 20 most-cited of 27 papers — load more, or switch the sort, to bring in the rest.
| # | Work | ||
|---|---|---|---|
| 1 | 2022 | 74 | |
| 2 | 2015 | 38 | |
| 3 | 2011 | 35 | |
| 4 | 2016 | 32 | |
| 5 | 2024 | 22 | |
| 6 | 2023 | 16 | |
| 7 | 2022 | 16 | |
| 8 | 2016 | 8 | |
| 9 | Effect of physico-chemical variables on the growth and condition index of the rock oyster, Saccostrea cucullata (Born) in the Sundarbans, India | 2010 | 6 |
| 10 | 2023 | 6 | |
| 11 | 2025 | 6 | |
| 12 | 2022 | 6 | |
| 13 | 2017 | 5 | |
| 14 | 2018 | 4 | |
| 15 | 2019 | 4 | |
| 16 | 2021 | 3 | |
| 17 | 2022 | 3 | |
| 18 | 2014 | 3 | |
| 19 | 2017 | 3 | |
| 20 | 2024 | 2 |
About Jaydeep Mukherjee
Jaydeep Mukherjee is a scholar working on Marketing, Sociology and Political Science, Strategy and Management, Economics and Econometrics and Organizational Behavior and Human Resource Management, having authored 27 papers that have together received 299 indexed citations. Recurring topics across this work include Consumer Behavior in Brand Consumption and Identification (11 papers), Consumer Retail Behavior Studies (8 papers), Digital Marketing and Social Media (6 papers), COVID-19 Pandemic Impacts (5 papers), Customer Service Quality and Loyalty (4 papers), Big Data and Business Intelligence (3 papers), Technology Adoption and User Behaviour (3 papers) and Service-Oriented Architecture and Web Services (2 papers). The work is most often cited by research in Marketing (162 citations), Information Systems and Management (59 citations), Organizational Behavior and Human Resource Management (57 citations), Sociology and Political Science (132 citations) and Business and International Management (4 citations). Jaydeep Mukherjee has collaborated with scholars based in India and United Kingdom. Frequent co-authors include Ruchi Garg, Soumendu Biswas, Sangeeta Shah Bharadwaj, Aparna Raman, Abhijit Mitra, Jyotsna Bhatnagar and Pawan Budhwar. Their work appears in journals such as International Journal of Retail & Distribution Management, Behaviour and Information Technology, Journal of Strategic Marketing, Journal of Relationship Marketing and Thunderbird International Business Review.
Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.