Rod McColl
Impact in
- Marketing top 2%
- Consumer Behavior in Brand Consumption and Identification
- Consumer Retail Behavior Studies
- Environmental Sustainability in Business
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- Customer Service Quality and Loyalty
Papers in
- Marketing 15
- Consumer Behavior in Brand Consumption and Identification 11
- Environmental Sustainability in Business 3
- Service and Product Innovation 3
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- Customer Service Quality and Loyalty 6
- Employer Branding and e-HRM 3
- Co-authors
- Yann Truong (9 shared papers)Philip J. Kitchen (1 shared paper)Don E. Schultz (1 shared paper)Gayle Kerr (1 shared paper)Philip J. Kitchen (3 shared papers)Jan Mattsson (3 shared papers)Dildar Hussain (1 shared paper)Jos Lemmink (1 shared paper)
In The Last Decade
Rod McColl
19 papers receiving 877 citations
Peers
Comparison fields: 5 of 102
- Marketing 518
- Organizational Behavior and Human Resource Management 184
- Information Systems and Management 109
- Sociology and Political Science 423
- Communication 58
Countries citing papers authored by Rod McColl
This map shows the geographic impact of Rod McColl's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Rod McColl with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Rod McColl more than expected).
Fields of papers citing papers by Rod McColl
This network shows the impact of papers produced by Rod McColl. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Rod McColl. The network helps show where Rod McColl may publish in the future.
Co-authors
The 12 scholars most cited alongside Rod McColl, linked wherever they have co-authored with each other. Click a name or a connecting line to browse the papers they share.
All Works
Showing the 20 most-cited of 21 papers — load more, or switch the sort, to bring in the rest.
| # | Work | ||
|---|---|---|---|
| 1 | 2011 | 292 | |
| 2 | 2014 | 230 | |
| 3 | 2010 | 83 | |
| 4 | 2010 | 72 | |
| 5 | 2012 | 43 | |
| 6 | 2019 | 40 | |
| 7 | 2009 | 40 | |
| 8 | 2019 | 37 | |
| 9 | 2004 | 35 | |
| 10 | 2019 | 26 | |
| 11 | 2021 | 14 | |
| 12 | 2018 | 14 | |
| 13 | 2014 | 9 | |
| 14 | 2009 | 6 | |
| 15 | 2011 | 4 | |
| 16 | 2021 | 3 | |
| 17 | 2009 | 2 | |
| 18 | Status and Conspicuousness – Are They Related? Strategic Marketing Implications for Luxury Brands | 2008 | 1 |
| 19 | Teaching and Learning in an Environment Challenged by Cultural Diversity | 2008 | 1 |
| 20 | 2017 | 0 |
About Rod McColl
Rod McColl is a scholar working on Marketing, Organizational Behavior and Human Resource Management, Sociology and Political Science, Management Information Systems and Social Psychology, having authored 21 papers that have together received 952 indexed citations. Recurring topics across this work include Consumer Behavior in Brand Consumption and Identification (11 papers), Customer Service Quality and Loyalty (6 papers), Digital Marketing and Social Media (4 papers), Outsourcing and Supply Chain Management (3 papers), Environmental Sustainability in Business (3 papers), Employer Branding and e-HRM (3 papers), Service and Product Innovation (3 papers) and Media Influence and Health (2 papers). The work is most often cited by research in Marketing (518 citations), Organizational Behavior and Human Resource Management (184 citations), Information Systems and Management (109 citations), Sociology and Political Science (423 citations) and Communication (58 citations). Rod McColl has collaborated with scholars based in France, Denmark and Australia. Frequent co-authors include Yann Truong, Philip J. Kitchen, Don E. Schultz, Gayle Kerr, Philip J. Kitchen, Philip J. Kitchen, Jan Mattsson, Dildar Hussain, Jos Lemmink and Shuddhasattwa Rafiq. Their work appears in journals such as Journal of Retailing and Consumer Services, Human Resource Management Journal, European Journal of Marketing, Journal of Strategic Marketing and International Journal of Advertising.
Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.