Richard Brookes

851 total citations
20 papers, 580 citations indexed

About

Richard Brookes is a scholar working on Organizational Behavior and Human Resource Management, Strategy and Management and Marketing. According to data from OpenAlex, Richard Brookes has authored 20 papers receiving a total of 580 indexed citations (citations by other indexed papers that have themselves been cited), including 8 papers in Organizational Behavior and Human Resource Management, 6 papers in Strategy and Management and 5 papers in Marketing. Recurrent topics in Richard Brookes's work include Customer Service Quality and Loyalty (6 papers), Business Strategy and Innovation (4 papers) and Digital Marketing and Social Media (4 papers). Richard Brookes is often cited by papers focused on Customer Service Quality and Loyalty (6 papers), Business Strategy and Innovation (4 papers) and Digital Marketing and Social Media (4 papers). Richard Brookes collaborates with scholars based in New Zealand, United Kingdom and Australia. Richard Brookes's co-authors include Roderick J. Brodie, Nicole Coviello, Victoria Little, Roger Palmer, Girish Punj, Mairead Brady, Martin R. Fellenz, Wendy McWilliam, Peter W. Clinton and A.P. Bos and has published in prestigious journals such as Journal of Business Research, Psychology and Marketing and Agricultural Systems.

In The Last Decade

Richard Brookes

20 papers receiving 468 citations

Peers — A (Enhanced Table)

Peers by citation overlap · career bar shows stage (early→late) cites · hero ref

Name h Career Trend Papers Cites
Richard Brookes New Zealand 12 316 304 167 158 66 20 580
Solveig Wikström Sweden 9 217 0.7× 347 1.1× 127 0.8× 165 1.0× 57 0.9× 22 534
Çiğdem Başfırıncı Türkiye 11 217 0.7× 235 0.8× 90 0.5× 133 0.8× 35 0.5× 28 500
Norman E. Marr United Kingdom 14 284 0.9× 236 0.8× 236 1.4× 166 1.1× 140 2.1× 36 683
Azaddin Salem Khalifa United Arab Emirates 8 388 1.2× 322 1.1× 170 1.0× 160 1.0× 95 1.4× 13 627
Jhinuk Chowdhury United States 9 189 0.6× 307 1.0× 189 1.1× 66 0.4× 55 0.8× 11 578
Norzalita Abd Aziz Malaysia 16 187 0.6× 295 1.0× 100 0.6× 356 2.3× 79 1.2× 65 704
Leslie S.C. Yip Hong Kong 12 318 1.0× 295 1.0× 259 1.6× 205 1.3× 76 1.2× 18 688
Lu Qu United States 3 217 0.7× 480 1.6× 149 0.9× 320 2.0× 68 1.0× 4 680
Prokopis K. Theodoridis Greece 11 180 0.6× 276 0.9× 94 0.6× 209 1.3× 56 0.8× 24 618
Gary F. Gebhardt Canada 5 228 0.7× 199 0.7× 277 1.7× 87 0.6× 26 0.4× 6 506

Countries citing papers authored by Richard Brookes

Since Specialization
Citations

This map shows the geographic impact of Richard Brookes's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Richard Brookes with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Richard Brookes more than expected).

Fields of papers citing papers by Richard Brookes

Since Specialization
Physical SciencesHealth SciencesLife SciencesSocial Sciences

This network shows the impact of papers produced by Richard Brookes. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Richard Brookes. The network helps show where Richard Brookes may publish in the future.

Co-authorship network of co-authors of Richard Brookes

This figure shows the co-authorship network connecting the top 25 collaborators of Richard Brookes. A scholar is included among the top collaborators of Richard Brookes based on the total number of citations received by their joint publications. Widths of edges represent the number of papers authors have co-authored together. Node borders signify the number of papers an author published with Richard Brookes. Richard Brookes is excluded from the visualization to improve readability, since they are connected to all nodes in the network.

All Works

20 of 20 papers shown
1.
Romera, Álvaro, A.P. Bos, Callum Eastwood, et al.. (2020). Designing future dairy systems for New Zealand using reflexive interactive design. Agricultural Systems. 181. 102818–102818. 37 indexed citations
2.
Brookes, Richard, et al.. (2016). Adding value to first-year undergraduate marketing education: team-based learning as a strategic response to changing modern educational environments. Journal of Strategic Marketing. 25(2). 138–151. 9 indexed citations
3.
Brookes, Richard. (2014). What becomes a car. 1 indexed citations
4.
Miles, Morgan P., Sussie Morrish, Victoria Little, & Richard Brookes. (2011). A short note on corporate venturing for technology acquisition. Innovation. 13(1). 126–133. 1 indexed citations
5.
Little, Victoria, Richard Brookes, & Roger Palmer. (2008). Research‐informed teaching and teaching‐informed research: the Contemporary Marketing Practices (CMP) living case study approach to understanding marketing practice. Journal of Business and Industrial Marketing. 23(2). 124–134. 10 indexed citations
6.
Brady, Mairead, Martin R. Fellenz, & Richard Brookes. (2008). Researching the role of information and communications technology (ICT) in contemporary marketing practices. Journal of Business and Industrial Marketing. 23(2). 108–114. 56 indexed citations
7.
Brookes, Richard. (2007). The Service-Dominant Logic of Marketing: A Logical and Evidential Case for Multiple Logics?. Australasian Marketing Journal (AMJ). 15(1). 89–96. 6 indexed citations
8.
Little, Victoria, Judy Motion, Roderick J. Brodie, & Richard Brookes. (2006). Turning marketing promises into business value: The experience of an industrial SME. Research Online (University of Wollongong). 8(1). 25–36. 4 indexed citations
9.
Varey, Richard J., Roger Baxter, Roderick J. Brodie, et al.. (2005). Buyer-Seller Relationships: Australasian Research and Reflections. Journal of Customer Behaviour. 4(1). 127–146. 9 indexed citations
10.
Brookes, Richard, et al.. (2005). How Managers Perceive the Impacts of Information Technologies on Contemporary Marketing Practices. Journal of Relationship Marketing. 3(4). 7–26. 16 indexed citations
11.
Brookes, Richard & Roger Palmer. (2004). The New Global Marketing Reality. Palgrave Macmillan UK eBooks. 17 indexed citations
12.
Brodie, Roderick J., et al.. (2003). Assessing the Role of e-Marketing in Contemporary Marketing Practice. Journal of Marketing Management. 19(7). 857–881. 12 indexed citations
13.
Coviello, Nicole, Roderick J. Brodie, Richard Brookes, & Roger Palmer. (2003). Assessing the Role of e-Marketing in Contemporary Marketing Practice. Journal of Marketing Management. 19(7-8). 857–881. 30 indexed citations
14.
Palmer, Roger & Richard Brookes. (2002). Incremental innovation: A case study analysis. Journal of Database Marketing & Customer Strategy Management. 10(1). 71–83. 12 indexed citations
15.
Punj, Girish & Richard Brookes. (2002). The influence of pre-decisional constraints on information search and consideration set formation in new automobile purchases. International Journal of Research in Marketing. 19(4). 383–400. 35 indexed citations
16.
Punj, Girish & Richard Brookes. (2001). Decision constraints and consideration‐set formation in consumer durables. Psychology and Marketing. 18(8). 843–863. 27 indexed citations
17.
Brodie, Roderick J., Nicole Coviello, Richard Brookes, & Victoria Little. (1997). Towards a paradigm shift in marketing? An examination of current marketing practices. Journal of Marketing Management. 13(5). 383–406. 221 indexed citations
18.
Brookes, Richard. (1995). Customer satisfaction research. 10 indexed citations
19.
Brookes, Richard. (1995). Recent changes in the retailing of fresh produce: Strategic implications for fresh produce suppliers. Journal of Business Research. 32(2). 149–161. 25 indexed citations
20.
Brookes, Richard. (1988). The New Marketing. Medical Entomology and Zoology. 42 indexed citations

Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.

Explore authors with similar magnitude of impact

Rankless by CCL
2026