Mairead Brady

733 total citations
42 papers, 471 citations indexed

About

Mairead Brady is a scholar working on Marketing, Sociology and Political Science and Information Systems and Management. According to data from OpenAlex, Mairead Brady has authored 42 papers receiving a total of 471 indexed citations (citations by other indexed papers that have themselves been cited), including 16 papers in Marketing, 15 papers in Sociology and Political Science and 11 papers in Information Systems and Management. Recurrent topics in Mairead Brady's work include Digital Marketing and Social Media (12 papers), Technology Adoption and User Behaviour (11 papers) and Customer Service Quality and Loyalty (11 papers). Mairead Brady is often cited by papers focused on Digital Marketing and Social Media (12 papers), Technology Adoption and User Behaviour (11 papers) and Customer Service Quality and Loyalty (11 papers). Mairead Brady collaborates with scholars based in Ireland, United Kingdom and United States. Mairead Brady's co-authors include Martin R. Fellenz, Michael Saren, Nikolaos Tzokas, Richard Brookes, Margaret‐Anne Lawlor, Ann Devitt, Eimear Nolan, Bart Rienties, YingFei Héliot and Corinne Armstrong and has published in prestigious journals such as SHILAP Revista de lepidopterología, Psychology and Marketing and Management Decision.

In The Last Decade

Mairead Brady

37 papers receiving 437 citations

Peers

Mairead Brady

SPS

MARKE

ISM

OBHRM

Marke Kivijärvi Finland

Noor Akma Mohd Salleh Malaysia

Pruthikrai Mahatanankoon United States

Christie L. Comunale United States

Raymond D. Frost United States

Alan G. Downe Malaysia

Vichita Vathanophas Thailand

Angelina I. T. Kiser United States

Javier A. Sánchez-Torres Colombia

Cathy Hart United Kingdom

Marke Kivijärvi Finland

Mairead Brady

232 ×0.9

SPS

148 ×0.9

MARKE

268 ×1.9

ISM

109 ×0.9

OBHRM

66 ×0.8

Citations per year, relative to Mairead Brady Mairead Brady (= 1×) peers Marke Kivijärvi

Countries citing papers authored by Mairead Brady

Since Specialization

Citations

This map shows the geographic impact of Mairead Brady's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Mairead Brady with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Mairead Brady more than expected).

Fields of papers citing papers by Mairead Brady

Since Specialization

Physical SciencesHealth SciencesLife SciencesSocial Sciences

This network shows the impact of papers produced by Mairead Brady. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Mairead Brady. The network helps show where Mairead Brady may publish in the future.

Co-authorship network of co-authors of Mairead Brady

This figure shows the co-authorship network connecting the top 25 collaborators of Mairead Brady. A scholar is included among the top collaborators of Mairead Brady based on the total number of citations received by their joint publications. Widths of edges represent the number of papers authors have co-authored together. Node borders signify the number of papers an author published with Mairead Brady. Mairead Brady is excluded from the visualization to improve readability, since they are connected to all nodes in the network.

All Works

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20 of 20 papers shown

Brady, Mairead, et al.. (2022). Bridging the marketing-finance divide: use of customer voice in managerial decision-making. Qualitative Market Research An International Journal. 25(3). 361–382. 7 indexed citations

Brady, Mairead, et al.. (2019). An empirical study of the impact of consumer emotional engagement and affective commitment in firm-hosted virtual communities. Journal of Marketing Management. 35(11-12). 1047–1079. 48 indexed citations

Brady, Mairead, Martin R. Fellenz, & Ann Devitt. (2019). Reflections on Using a Theory-Based Online Simulation in the Classroom: Unintended Consequences with Obvious and Hidden Lessons for Adopters.. 11(2). 2 indexed citations

Brady, Mairead, et al.. (2017). Examining Consumers’ Motivations to Engage in Firm‐Hosted Virtual Communities. Psychology and Marketing. 34(4). 356–375. 51 indexed citations

Brady, Mairead & Ann Devitt. (2016). The Role of Winning and Losing within Simulation Games in Higher Education Settings. SSRN Electronic Journal. 2 indexed citations

Devitt, Ann, et al.. (2015). Serious Games in Marketing Education: Developing Higher Order Cognitive Skills through collaboration in a Simulation Game,. Arrow@dit (Dublin Institute of Technology). 6340–6349. 2 indexed citations

Brady, Mairead, et al.. (2014). A model of consumer engagement in a virtual customer environment. Journal of Customer Behaviour. 13(4). 325–346. 38 indexed citations

Fellenz, Martin R., et al.. (2009). Requirements for an Evolving Model of Supply Chain Finance: A Technology and Service Providers Perspective. 30 indexed citations

Fellenz, Martin R. & Mairead Brady. (2008). Managing the innovative deployment of Information and Communication Technologies (ICTs) for Global Service Organisations. International Journal of Technology Marketing. 3(1). 39–39. 3 indexed citations

10.

Brady, Mairead, Martin R. Fellenz, & Richard Brookes. (2008). Researching the role of information and communications technology (ICT) in contemporary marketing practices. Journal of Business and Industrial Marketing. 23(2). 108–114. 56 indexed citations

11.

Fellenz, Martin R. & Mairead Brady. (2008). RFID and Data Capture Technologies in Global Service Supply Chains: Meeting the Information Management Challenge. 1 indexed citations

12.

Brady, Mairead & Martin R. Fellenz. (2007). RFID and Information Management for Services Supply Chains; Towards Holistic Data Access and Management. SSRN Electronic Journal. 1 indexed citations

13.

Fellenz, Martin R. & Mairead Brady. (2007). Managing the Innovative Deployment of Information and Communication Technologies (ICTs) for Global Service Organisations. SSRN Electronic Journal.

14.

Cunningham, Mark O., et al.. (2007). RFID at the Customer Interface: The Issue of Privacy. SSRN Electronic Journal. 1 indexed citations

15.

Brady, Mairead, et al.. (2006). Technology-induced changes in consumer behaviour: a study of the impact of emerging ICTs on the consumer behaviour of the youth market. Arrow@dit (Dublin Institute of Technology). 1 indexed citations

16.

Brady, Mairead, Martin R. Fellenz, & Corinne Armstrong. (2006). The Implementation of Radio Frequency Identification (RFID)? An Exploratory Study into the Preparedness of Retailers. SSRN Electronic Journal. 1 indexed citations

17.

Brady, Mairead & Martin R. Fellenz. (2006). Why the Tail Should Not Wag the Dog:Integrating the Deployment of Information and Communication Technologies (ICT) in Service Innovation and Delivery. Arrow@dit (Dublin Institute of Technology). 4 indexed citations

18.

Brady, Mairead & Louis Brennan. (2006). A Research Network Researching Networks: Challenges and Implications. SSRN Electronic Journal.

19.

Brady, Mairead & Roger Palmer. (2004). What Are they Doing? A Study of Contemporary Marketing Practice in Ireland.. MURAL - Maynooth University Research Archive Library (National University of Ireland, Maynooth). 25(1). 125. 2 indexed citations

20.

Brady, Mairead. (2003). Managing Information Technology Assimilation: A Marketing Perspective.. MURAL - Maynooth University Research Archive Library (National University of Ireland, Maynooth). 3 indexed citations

Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.

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