Mika Yrjölä
- Marketing top 2%
- Consumer Retail Behavior Studies 16
- Consumer Behavior in Brand Consumption and Identification 9
- Service and Product Innovation 6
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- Customer Service Quality and Loyalty 12
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- Digital Platforms and Economics 5
- Business Strategy and Innovation 4
- Innovation and Knowledge Management 4
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- Digital Marketing and Social Media 4
- Co-authors
- Hannu SaarijärviTimo RintamäkiMark T. SpenceJohanna JoensuuLasse MitronenMalla MattilaHannu KuuselaCristiane Pizzutti dos Santos
- Cited by
- MarketingOrganizational Behavior and Human Resource ManagementInformation Systems and Management
- Journals
- Journal of Retailing and Consumer Services (3 papers)International Journal of Retail & Distribution Management (2 papers)Hospitality & Society (1 paper)
- Partner nations
- FinlandAustraliaUnited States
In The Last Decade
Mika Yrjölä
32 papers receiving 574 citations
Peers
Comparison fields: 5 of 65
- Marketing 410
- Organizational Behavior and Human Resource Management 196
- Information Systems and Management 107
- Business and International Management 23
- Tourism, Leisure and Hospitality Management 13
Countries citing papers authored by Mika Yrjölä
This map shows the geographic impact of Mika Yrjölä's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Mika Yrjölä with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Mika Yrjölä more than expected).
Fields of papers citing papers by Mika Yrjölä
This network shows the impact of papers produced by Mika Yrjölä. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Mika Yrjölä. The network helps show where Mika Yrjölä may publish in the future.
Co-authorship network
The 16 scholars most cited alongside Mika Yrjölä, linked wherever they have co-authored with each other. Click a name or a connecting line to browse the papers they share.
All Works
| # | Work | ||
|---|---|---|---|
| 1 | 2025 | 1 | |
| 2 | 2024 | 4 | |
| 3 | 2023 | 0 | |
| 4 | 2021 | 6 | |
| 5 | 2021 | 51 | |
| 6 | 2021 | 25 | |
| 7 | 2021 | 45 | |
| 8 | 2021 | 33 | |
| 9 | 2021 | 17 | |
| 10 | 2020 | 6 | |
| 11 | 2020 | 0 | |
| 12 | Leading Change : A Customer Value Framework | 2019 | 5 |
| 13 | 2019 | 6 | |
| 14 | 2018 | 56 | |
| 15 | 2018 | 21 | |
| 16 | 2018 | 71 | |
| 17 | Networked Business Model for a Technology Venture Firm : Case Avantone | 2016 | 1 |
| 18 | Departures to Executive Decision Making in Omni-Channel Retailing | 2015 | 4 |
| 19 | 2014 | 9 | |
| 20 | Personal Information Transfer From a Mobile Device to Web Page. | 2003 | 0 |
About Mika Yrjölä
Mika Yrjölä is a scholar working on Marketing, Organizational Behavior and Human Resource Management, Strategy and Management, General Decision Sciences and Business and International Management, having authored 35 papers that have together received 605 indexed citations. Recurring topics across this work include Consumer Retail Behavior Studies (16 papers), Customer Service Quality and Loyalty (12 papers), Consumer Behavior in Brand Consumption and Identification (9 papers), Service and Product Innovation (6 papers), Digital Platforms and Economics (5 papers), Business Strategy and Innovation (4 papers), Digital Marketing and Social Media (4 papers) and Innovation and Knowledge Management (4 papers). The work is most often cited by research in Marketing (410 citations), Organizational Behavior and Human Resource Management (196 citations), Information Systems and Management (107 citations), Business and International Management (23 citations) and Tourism, Leisure and Hospitality Management (13 citations). Mika Yrjölä has collaborated with scholars based in Finland, Australia and United States. Frequent co-authors include Hannu Saarijärvi, Timo Rintamäki, Mark T. Spence, Johanna Joensuu, Lasse Mitronen, Malla Mattila, Hannu Kuusela, Cristiane Pizzutti dos Santos, Larissa Becker and Elina Jaakkola. Their work appears in journals such as Journal of Retailing and Consumer Services, International Journal of Retail & Distribution Management, Hospitality & Society, International Journal of Consumer Studies and Industrial Marketing Management.
Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.