Nigel Hollis

864 total citations
13 papers, 598 citations indexed

About

Nigel Hollis is a scholar working on Marketing, Sociology and Political Science and Management of Technology and Innovation. According to data from OpenAlex, Nigel Hollis has authored 13 papers receiving a total of 598 indexed citations (citations by other indexed papers that have themselves been cited), including 7 papers in Marketing, 4 papers in Sociology and Political Science and 2 papers in Management of Technology and Innovation. Recurrent topics in Nigel Hollis's work include Consumer Behavior in Brand Consumption and Identification (6 papers), Digital Marketing and Social Media (4 papers) and Management and Marketing Education (2 papers). Nigel Hollis is often cited by papers focused on Consumer Behavior in Brand Consumption and Identification (6 papers), Digital Marketing and Social Media (4 papers) and Management and Marketing Education (2 papers). Nigel Hollis collaborates with scholars based in United States and Ghana. Nigel Hollis's co-authors include Rex Briggs, Barbara Mueller, John B. Ford and Charles R. Taylor and has published in prestigious journals such as Journal of Advertising Research, Digital Access to Libraries (Université catholique de Louvain (UCL), l'Université de Namur (UNamur) and the Université Saint-Louis (USL-B)) and Market Research Society Journal.

In The Last Decade

Nigel Hollis

11 papers receiving 498 citations

Peers — A (Enhanced Table)

Peers by citation overlap · career bar shows stage (early→late) cites · hero ref

Name	h						Papers	Cites
Nigel Hollis United States	6	425	376	123	121	62	13	598
Jean‐Paul Berthon Canada	7	412 1.0×	266 0.7×	147 1.2×	108 0.9×	90 1.5×	14	609
Hung‐Chang Chiu Taiwan	7	378 0.9×	299 0.8×	201 1.6×	108 0.9×	46 0.7×	7	535
Angeline Close Scheinbaum United States	12	505 1.2×	465 1.2×	114 0.9×	124 1.0×	63 1.0×	33	726
Holly A. Syrdal United States	9	359 0.8×	367 1.0×	97 0.8×	133 1.1×	53 0.9×	15	607
Yi-Ching Hsieh Taiwan	7	411 1.0×	350 0.9×	265 2.2×	136 1.1×	66 1.1×	7	618
Daniel A. Sheinin United States	12	576 1.4×	316 0.8×	140 1.1×	66 0.5×	159 2.6×	22	702
Sarit Moldovan Israel	7	233 0.5×	342 0.9×	76 0.6×	93 0.8×	64 1.0×	14	561
Ma Mercedes Cuyás Palazón Cuyás Palazón Spain	13	481 1.1×	425 1.1×	155 1.3×	120 1.0×	51 0.8×	21	692
Lingjing Zhan Hong Kong	4	353 0.8×	319 0.8×	110 0.9×	90 0.7×	29 0.5×	5	503
Gangseog Ryu South Korea	10	515 1.2×	580 1.5×	293 2.4×	140 1.2×	70 1.1×	32	845

Countries citing papers authored by Nigel Hollis

Since Specialization

Citations

This map shows the geographic impact of Nigel Hollis's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Nigel Hollis with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Nigel Hollis more than expected).

Fields of papers citing papers by Nigel Hollis

Since Specialization

Physical SciencesHealth SciencesLife SciencesSocial Sciences

This network shows the impact of papers produced by Nigel Hollis. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Nigel Hollis. The network helps show where Nigel Hollis may publish in the future.

Co-authorship network of co-authors of Nigel Hollis

This figure shows the co-authorship network connecting the top 25 collaborators of Nigel Hollis. A scholar is included among the top collaborators of Nigel Hollis based on the total number of citations received by their joint publications. Widths of edges represent the number of papers authors have co-authored together. Node borders signify the number of papers an author published with Nigel Hollis. Nigel Hollis is excluded from the visualization to improve readability, since they are connected to all nodes in the network.

All Works

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13 of 13 papers shown

Hollis, Nigel. (2014). Brand Premium: How Smart Brands Make More Money. Medical Entomology and Zoology. 3 indexed citations

Hollis, Nigel. (2013). The Meaningful Brand: How Strong Brands Make More Money. Digital Access to Libraries (Université catholique de Louvain (UCL), l'Université de Namur (UNamur) and the Université Saint-Louis (USL-B)).

Hollis, Nigel. (2013). The Meaningful Brand. Palgrave Macmillan US eBooks. 1 indexed citations

Hollis, Nigel. (2013). Brand Premium. Palgrave Macmillan US eBooks. 2 indexed citations

Ford, John B., Barbara Mueller, Charles R. Taylor, & Nigel Hollis. (2011). The Tension between Strategy and Execution: Challenges for International Advertising Research. Journal of Advertising Research. 51(sup1). 27–41. 28 indexed citations

Hollis, Nigel. (2008). The Global Brand: How to Create and Develop Lasting Brand Value in the World Market. 20 indexed citations

Hollis, Nigel. (2005). Ten Years of Learning on How Online Advertising Builds Brands. Journal of Advertising Research. 45(2). 255–268. 92 indexed citations

Hollis, Nigel, et al.. (1997). What do you want your brand to be when it grows up? Big and strong?. Journal of Advertising Research. 37(6). 23–36. 30 indexed citations

Briggs, Rex & Nigel Hollis. (1997). Advertising on the Web: Is There Response before Click-Through?. Journal of Advertising Research. 37(2). 33–45. 257 indexed citations

10.

Hollis, Nigel, et al.. (1997). What Does the Marketing Team Need, Description or Prescription? A Response to Comments by Andrew Ehrenberg. Journal of Advertising Research. 37(1). 13–17. 2 indexed citations

11.

Hollis, Nigel, et al.. (1996). Understanding, Measuring, and Using Brand Equity. Journal of Advertising Research. 36(6). 9–21. 160 indexed citations

12.

Hollis, Nigel. (1995). Like It or Not, Liking Is Not Enough. Journal of Advertising Research. 35(5). 7–16. 1 indexed citations

13.

Hollis, Nigel. (1994). The Link between Ad Awareness and Sales. New Evidence from Sales Response Modelling. Market Research Society Journal. 36(1). 1–10. 2 indexed citations

Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.

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