Alexander Mafael

424 total citations
13 papers, 253 citations indexed

About

Alexander Mafael is a scholar working on Marketing, Sociology and Political Science and Strategy and Management. According to data from OpenAlex, Alexander Mafael has authored 13 papers receiving a total of 253 indexed citations (citations by other indexed papers that have themselves been cited), including 10 papers in Marketing, 7 papers in Sociology and Political Science and 3 papers in Strategy and Management. Recurrent topics in Alexander Mafael's work include Consumer Behavior in Brand Consumption and Identification (10 papers), Digital Marketing and Social Media (6 papers) and Customer Service Quality and Loyalty (3 papers). Alexander Mafael is often cited by papers focused on Consumer Behavior in Brand Consumption and Identification (10 papers), Digital Marketing and Social Media (6 papers) and Customer Service Quality and Loyalty (3 papers). Alexander Mafael collaborates with scholars based in Germany, Sweden and United States. Alexander Mafael's co-authors include Henning Kreis, Sascha Raithel, Stefan J. Hock, David W. Stewart, Charles R. Taylor, Erik Maier, Alessandro Biraglia, Aulona Ulqinaku, Tobias Schaefers and Timo Mandler and has published in prestigious journals such as Journal of Business Research, Journal of the Academy of Marketing Science and Journal of Retailing and Consumer Services.

In The Last Decade

Alexander Mafael

12 papers receiving 238 citations

Peers — A (Enhanced Table)

Peers by citation overlap · career bar shows stage (early→late) cites · hero ref

Name	h						Papers	Cites
Alexander Mafael Germany	9	169	158	65	64	38	13	253
Joanna Santiago Portugal	8	178 1.1×	101 0.6×	48 0.7×	54 0.8×	32 0.8×	16	265
Mignon Reyneke Sweden	5	209 1.2×	139 0.9×	78 1.2×	39 0.6×	24 0.6×	8	298
Lélis Balestrin Espartel Brazil	8	120 0.7×	138 0.9×	86 1.3×	60 0.9×	25 0.7×	33	255
Vessélina Tossan France	6	243 1.4×	139 0.9×	114 1.8×	87 1.4×	24 0.6×	14	307
Carl-Philip Ahlbom United Kingdom	8	117 0.7×	190 1.2×	75 1.2×	51 0.8×	24 0.6×	10	280
Cristián Buzeta Chile	8	233 1.4×	121 0.8×	81 1.2×	32 0.5×	23 0.6×	14	281
Chedia Dhaoui Australia	4	217 1.3×	133 0.8×	54 0.8×	37 0.6×	90 2.4×	5	312
Jaylan Azer United Kingdom	9	232 1.4×	145 0.9×	60 0.9×	99 1.5×	32 0.8×	13	290
İlhami Tuncer Türkiye	5	167 1.0×	140 0.9×	102 1.6×	98 1.5×	21 0.6×	15	289

Countries citing papers authored by Alexander Mafael

Since Specialization

Citations

This map shows the geographic impact of Alexander Mafael's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Alexander Mafael with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Alexander Mafael more than expected).

Fields of papers citing papers by Alexander Mafael

Since Specialization

Physical SciencesHealth SciencesLife SciencesSocial Sciences

This network shows the impact of papers produced by Alexander Mafael. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Alexander Mafael. The network helps show where Alexander Mafael may publish in the future.

Co-authorship network of co-authors of Alexander Mafael

This figure shows the co-authorship network connecting the top 25 collaborators of Alexander Mafael. A scholar is included among the top collaborators of Alexander Mafael based on the total number of citations received by their joint publications. Widths of edges represent the number of papers authors have co-authored together. Node borders signify the number of papers an author published with Alexander Mafael. Alexander Mafael is excluded from the visualization to improve readability, since they are connected to all nodes in the network.

All Works

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13 of 13 papers shown

Raithel, Sascha, Charles R. Taylor, David W. Stewart, & Alexander Mafael. (2025). Winning the Advertising Game.

Mandler, Timo, et al.. (2024). This article is… Consumer reactions to unfinished teasers for digital content. Psychology and Marketing. 41(12). 2977–2991. 1 indexed citations

Maier, Erik & Alexander Mafael. (2024). Adbusting: How advertising altered by activists affects brands. Psychology and Marketing. 41(4). 938–957. 8 indexed citations

Raithel, Sascha, Stefan J. Hock, & Alexander Mafael. (2023). Product recall effectiveness and consumers’ participation in corrective actions. Journal of the Academy of Marketing Science. 52(3). 716–735. 5 indexed citations

Mafael, Alexander, et al.. (2022). Service failures in times of crisis: An analysis of eWOM emotionality. Journal of Business Research. 154. 113349–113349. 13 indexed citations

Raithel, Sascha, Alexander Mafael, & Stefan J. Hock. (2021). The effects of brand equity and failure severity on remedy choice after a product recall. Journal of Product & Brand Management. 30(8). 1247–1261. 10 indexed citations

Mafael, Alexander, Sascha Raithel, & Stefan J. Hock. (2021). Managing customer satisfaction after a product recall: the joint role of remedy, brand equity, and severity. Journal of the Academy of Marketing Science. 50(1). 174–194. 34 indexed citations

Mafael, Alexander, Sascha Raithel, Charles R. Taylor, & David W. Stewart. (2021). Measuring the Role of Uniqueness and Consistency to Develop Effective Advertising. Journal of Advertising. 50(4). 494–504. 17 indexed citations

Taylor, Charles R., et al.. (2019). Portrayals of Minorities and Women in Super Bowl Advertising. Journal of Consumer Affairs. 53(4). 1535–1572. 12 indexed citations

10.

Mafael, Alexander. (2019). How Regulatory Orientation and Feelings of Gratitude Shape Online Review Helpfulness. Journal of Consumer Psychology. 29(4). 601–622. 23 indexed citations

11.

Mafael, Alexander, et al.. (2016). Examining Biased Assimilation of Brand-related Online Reviews^☆. Journal of Interactive Marketing. 36(1). 91–106. 29 indexed citations

12.

Mafael, Alexander, et al.. (2016). Cutting through the Online Review Jungle — Investigating Selective eWOM Processing. Journal of Interactive Marketing. 37(1). 89–104. 69 indexed citations

13.

Kreis, Henning & Alexander Mafael. (2014). The influence of customer loyalty program design on the relationship between customer motives and value perception. Journal of Retailing and Consumer Services. 21(4). 590–600. 32 indexed citations

Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.

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