Vik Naidoo

852 total citations · 1 hit paper
18 papers, 500 citations indexed

About

Vik Naidoo is a scholar working on Political Science and International Relations, Sociology and Political Science and Communication. According to data from OpenAlex, Vik Naidoo has authored 18 papers receiving a total of 500 indexed citations (citations by other indexed papers that have themselves been cited), including 7 papers in Political Science and International Relations, 7 papers in Sociology and Political Science and 5 papers in Communication. Recurrent topics in Vik Naidoo's work include Higher Education Governance and Development (6 papers), International Student and Expatriate Challenges (5 papers) and Consumer Behavior in Brand Consumption and Identification (4 papers). Vik Naidoo is often cited by papers focused on Higher Education Governance and Development (6 papers), International Student and Expatriate Challenges (5 papers) and Consumer Behavior in Brand Consumption and Identification (4 papers). Vik Naidoo collaborates with scholars based in Australia, Canada and New Zealand. Vik Naidoo's co-authors include Rajat Roy, Linda D. Hollebeek, Gopal Das, Fazlul K. Rabbanee, Jerome D. Donovan and Cheree Topple and has published in prestigious journals such as SHILAP Revista de lepidopterología, Journal of Business Research and Journal of Business Ethics.

In The Last Decade

Vik Naidoo

14 papers receiving 473 citations

Hit Papers

align trajectories

What are hit papers?

Hit papers significantly outperform the citation benchmark for their cohort. A paper qualifies if it has ≥500 total citations, achieves ≥1.5× the top-1% citation threshold for papers in the same subfield and year (this is the minimum needed to enter the top 1%, not the average within it), or reaches the top citation threshold in at least one of its specific research topics.

Enhancing chatbot effectiveness: The role of anthropomorphic conversational styles and time orientation

2020 236 citations Rajat Roy, Vik Naidoo Journal of Business Research profile →

Peers — A (Enhanced Table)

Peers by citation overlap · career bar shows stage (early→late) cites · hero ref

Name	h						Papers	Cites
Vik Naidoo Australia	9	210	187	123	108	84	18	500
Marcia W. DiStaso United States	14	414 2.0×	63 0.3×	59 0.5×	32 0.3×	559 6.7×	30	787
Rachael K.F. Ip Hong Kong	8	181 0.9×	33 0.2×	52 0.4×	44 0.4×	126 1.5×	19	431
Yuehua Wu China	9	215 1.0×	55 0.3×	47 0.4×	47 0.4×	88 1.0×	12	466
Satyendra C. Pandey India	8	134 0.6×	43 0.2×	72 0.6×	19 0.2×	75 0.9×	26	451
Brian A. Vander Schee United States	12	238 1.1×	22 0.1×	129 1.0×	24 0.2×	55 0.7×	34	603
Juliana Fernandes United States	11	304 1.4×	33 0.2×	290 2.4×	28 0.3×	151 1.8×	22	568
Sally Chan United Kingdom	7	146 0.7×	25 0.1×	33 0.3×	55 0.5×	103 1.2×	11	570
Caitlin McLaughlin Canada	11	430 2.0×	46 0.2×	116 0.9×	11 0.1×	172 2.0×	35	596
Anjali Bal United States	12	249 1.2×	43 0.2×	122 1.0×	10 0.1×	75 0.9×	19	446
Taeyeon Kim United States	13	179 0.9×	25 0.1×	96 0.8×	27 0.3×	20 0.2×	59	464

Countries citing papers authored by Vik Naidoo

Since Specialization

Citations

This map shows the geographic impact of Vik Naidoo's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Vik Naidoo with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Vik Naidoo more than expected).

Fields of papers citing papers by Vik Naidoo

Since Specialization

Physical SciencesHealth SciencesLife SciencesSocial Sciences

This network shows the impact of papers produced by Vik Naidoo. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Vik Naidoo. The network helps show where Vik Naidoo may publish in the future.

Co-authorship network of co-authors of Vik Naidoo

This figure shows the co-authorship network connecting the top 25 collaborators of Vik Naidoo. A scholar is included among the top collaborators of Vik Naidoo based on the total number of citations received by their joint publications. Widths of edges represent the number of papers authors have co-authored together. Node borders signify the number of papers an author published with Vik Naidoo. Vik Naidoo is excluded from the visualization to improve readability, since they are connected to all nodes in the network.

All Works

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18 of 18 papers shown

Naidoo, Vik, et al.. (2025). Culturally responsive AI chatbots: From framework to field evidence. SHILAP Revista de lepidopterología. 6. 100224–100224.

Roy, Rajat & Vik Naidoo. (2025). Does resource scarcity promote selfish or selfless behaviours? A nuanced perspective through the lens of nostalgia. European Journal of Marketing. 59(13). 31–54.

Roy, Rajat & Vik Naidoo. (2025). The role of materialism and social judgment in human-chatbot service interactions. Journal of Services Marketing. 39(4). 316–332.

Roy, Rajat, et al.. (2023). How Envy Encourages Beliefs in Unethical Consumer Behaviour: The Role of Religiosity and Moral Awareness. Journal of Business Ethics. 193(2). 345–361. 4 indexed citations

Naidoo, Vik, et al.. (2022). Drivers of tuition fee setting practices for higher education institutions involved in international student recruitment. Journal of Marketing for HIGHER EDUCATION. 35(1). 104–129. 2 indexed citations

Das, Gopal, Rajat Roy, & Vik Naidoo. (2020). When do consumers prefer partitioned prices? The role of mood and pricing tactic persuasion knowledge. Journal of Business Research. 116. 60–67. 6 indexed citations

Roy, Rajat & Vik Naidoo. (2020). Enhancing chatbot effectiveness: The role of anthropomorphic conversational styles and time orientation. Journal of Business Research. 126. 23–34. 236 indexed citations breakdown →

Roy, Rajat & Vik Naidoo. (2020). The role of implicit lay belief, SEC attributes and temporal orientation in consumer decision making. Journal of Business Research. 122. 411–422. 13 indexed citations

Roy, Rajat & Vik Naidoo. (2017). The impact of regulatory focus and word of mouth valence on search and experience attribute evaluation. European Journal of Marketing. 51(7/8). 1353–1373. 28 indexed citations

10.

Naidoo, Vik & Linda D. Hollebeek. (2016). Higher education brand alliances: Investigating consumers' dual-degree purchase intentions. Journal of Business Research. 69(8). 3113–3121. 47 indexed citations

11.

Naidoo, Vik, et al.. (2016). International Marketing of Higher Education. Palgrave Macmillan US eBooks. 12 indexed citations

12.

Donovan, Jerome D., et al.. (2015). Strategic Interaction and the Iran–Iraq War: Lessons to Learn for Future Engagement?. Digest of Middle East Studies. 24(2). 327–346. 1 indexed citations

13.

Naidoo, Vik, et al.. (2014). Innovations in marketing of higher education: Foreign market entry mode of not-for-profit universities. Journal of Business and Industrial Marketing. 29(6). 546–558. 15 indexed citations

14.

Naidoo, Vik, et al.. (2011). Marketing strategy implementation in higher education: A mixed approach for model development and testing. Journal of Marketing Management. 27(11-12). 1117–1141. 25 indexed citations

15.

Naidoo, Vik. (2009). Trade Commitments in Education Services: The Need to Move Out of the Current Impasse. Journal of World Trade. 43(Issue 3). 621–640.

16.

Naidoo, Vik. (2008). Transnational Higher Education. Journal of Studies in International Education. 13(3). 310–330. 73 indexed citations

17.

Naidoo, Vik. (2008). From Ivory Towers to International Business. Journal of Studies in International Education. 14(1). 5–28. 31 indexed citations

18.

Naidoo, Vik. (2007). Declining Foreign Enrollment at Higher Education Institutions in the United States: A Research Note. Journal of Studies in International Education. 11(2). 215–226. 7 indexed citations

Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.

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