Vik Naidoo
Impact in
- Marketing top 5%
- Consumer Behavior in Brand Consumption and Identification
- Communication top 5%
- International Student and Expatriate Challenges
Papers in
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- Higher Education Governance and Development 6
-
- Digital Marketing and Social Media 3
- Co-authors
- Rajat Roy (9 shared papers)Terry Wu (4 shared papers)Linda D. Hollebeek (1 shared paper)Fazlul K. Rabbanee (2 shared papers)Gopal Das (1 shared paper)Jerome D. Donovan (1 shared paper)Jaewoo Park (1 shared paper)Hiroaki Ishii (1 shared paper)
- Journals
- Journal of Business Research (5 papers)Journal of Studies in International Education (3 papers)European Journal of Marketing (2 papers)Journal of Marketing for HIGHER EDUCATION (1 paper)Journal of Services Marketing (1 paper)
- Partner nations
- AustraliaNew ZealandCanada
In The Last Decade
Vik Naidoo
16 papers receiving 503 citations
Vik Naidoo's Hit Papers
Peers
Comparison fields: 5 of 57
- Marketing 126
- Communication 84
- Information Systems and Management 63
- Applied Psychology 39
- Artificial Intelligence 201
Countries citing papers authored by Vik Naidoo
This map shows the geographic impact of Vik Naidoo's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Vik Naidoo with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Vik Naidoo more than expected).
Fields of papers citing papers by Vik Naidoo
This network shows the impact of papers produced by Vik Naidoo. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Vik Naidoo. The network helps show where Vik Naidoo may publish in the future.
Co-authors
The 9 scholars most cited alongside Vik Naidoo, linked wherever they have co-authored with each other. Click a name or a connecting line to browse the papers they share.
All Works
| # | Work | ||
|---|---|---|---|
| 1 | Enhancing chatbot effectiveness: The role of anthropomorphic conversational styles and time orientation Hit paper breakdown → | 2020 | 257 |
| 2 | 2008 | 71 | |
| 3 | 2016 | 48 | |
| 4 | 2008 | 31 | |
| 5 | 2017 | 28 | |
| 6 | 2011 | 27 | |
| 7 | 2014 | 16 | |
| 8 | 2020 | 13 | |
| 9 | 2016 | 12 | |
| 10 | 2007 | 7 | |
| 11 | 2020 | 7 | |
| 12 | 2023 | 5 | |
| 13 | 2022 | 2 | |
| 14 | 2025 | 1 | |
| 15 | 2025 | 1 | |
| 16 | 2015 | 1 | |
| 17 | 2025 | 0 | |
| 18 | 2009 | 0 | |
| 19 | 2024 | 0 |
About Vik Naidoo
Vik Naidoo is a scholar working on Political Science and International Relations, Sociology and Political Science, Communication, Marketing and Social Psychology, having authored 19 papers that have together received 527 indexed citations. Recurring topics across this work include Higher Education Governance and Development (6 papers), International Student and Expatriate Challenges (5 papers), Consumer Behavior in Brand Consumption and Identification (5 papers), AI in Service Interactions (3 papers), Digital Marketing and Social Media (3 papers), International Business and FDI (3 papers), Behavioral Health and Interventions (2 papers) and Customer Service Quality and Loyalty (2 papers). The work is most often cited by research in Marketing (126 citations), Communication (84 citations), Information Systems and Management (63 citations), Applied Psychology (39 citations) and Artificial Intelligence (201 citations). Vik Naidoo has collaborated with scholars based in Australia, New Zealand and Canada. Frequent co-authors include Rajat Roy, Terry Wu, Linda D. Hollebeek, Fazlul K. Rabbanee, Gopal Das, Jerome D. Donovan, Jaewoo Park, Hiroaki Ishii and Cheree Topple. Their work appears in journals such as Journal of Business Research, Journal of Studies in International Education, European Journal of Marketing, Journal of Marketing for HIGHER EDUCATION and Journal of Services Marketing.
Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.