Poja Shams

1.5k total citations
22 papers, 1.0k citations indexed

About

Poja Shams is a scholar working on Marketing, Social Psychology and Sociology and Political Science. According to data from OpenAlex, Poja Shams has authored 22 papers receiving a total of 1.0k indexed citations (citations by other indexed papers that have themselves been cited), including 19 papers in Marketing, 7 papers in Social Psychology and 4 papers in Sociology and Political Science. Recurrent topics in Poja Shams's work include Consumer Retail Behavior Studies (12 papers), Consumer Behavior in Brand Consumption and Identification (6 papers) and Color perception and design (6 papers). Poja Shams is often cited by papers focused on Consumer Retail Behavior Studies (12 papers), Consumer Behavior in Brand Consumption and Identification (6 papers) and Color perception and design (6 papers). Poja Shams collaborates with scholars based in Sweden, Norway and Denmark. Poja Shams's co-authors include Anders Gustafsson, Erik Wästlund, Yulia Vakulenko, Daniel Hellström, Tobias Otterbring, Klas Hjort, Line Lervik-Olsen, Arne De Keyser, Johan Högberg and Chiara Orsingher and has published in prestigious journals such as Journal of Business Research, Appetite and Journal of Retailing and Consumer Services.

In The Last Decade

Poja Shams

22 papers receiving 992 citations

Peers

Countries citing papers authored by Poja Shams

Since Specialization

Citations

This map shows the geographic impact of Poja Shams's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Poja Shams with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Poja Shams more than expected).

Fields of papers citing papers by Poja Shams

Since Specialization

Physical SciencesHealth SciencesLife SciencesSocial Sciences

This network shows the impact of papers produced by Poja Shams. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Poja Shams. The network helps show where Poja Shams may publish in the future.

Co-authorship network of co-authors of Poja Shams

This figure shows the co-authorship network connecting the top 25 collaborators of Poja Shams. A scholar is included among the top collaborators of Poja Shams based on the total number of citations received by their joint publications. Widths of edges represent the number of papers authors have co-authored together. Node borders signify the number of papers an author published with Poja Shams. Poja Shams is excluded from the visualization to improve readability, since they are connected to all nodes in the network.

All Works

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20 of 20 papers shown

#	Work	Indexed citations
1	Emotional arousal in customer experience: A dynamic view 2023 ·Journal of Business Research ·(unknown), Poja Shams, Anders Gustafsson, Line Lervik-Olsen	14
2	Affective Computing in Marketing: Practical Implications and Research Opportunities Afforded by Emotionally Intelligent Machines 2022 ·Marketing Letters ·(unknown), Poja Shams, Anders Gustafsson, Line Lervik-Olsen	25
3	Cereal Deal: How the Physical Appearance of Others Affects Attention to Healthy Foods 2020 ·Perspectives on Behavior Science ·Tobias Otterbring, Kerstin Gidlöf, (unknown), Poja Shams	14
4	The use of electrodermal activity (EDA) measurement to understand consumer emotions – A literature review and a call for action 2019 ·Journal of Business Research ·(unknown), Anders Gustafsson, Poja Shams, Line Lervik-Olsen	126
5	Online retail experience and customer satisfaction: the mediating role of last mile delivery 2019 ·The International Review of Retail Distribution and Consumer Research ·Yulia Vakulenko, Poja Shams, Daniel Hellström, Klas Hjort	115
6	Service innovation in e-commerce last mile delivery: Mapping the e-customer journey 2019 ·Journal of Business Research ·Yulia Vakulenko, Poja Shams, Daniel Hellström, Klas Hjort	159
7	Neuroscience in service research: an overview and discussion of its possibilities 2019 ·Journal of service management ·(unknown), Arne De Keyser, Anders Gustafsson, Poja Shams, Yves Van Vaerenbergh	48
8	Spotlighting Customers' Visual Attention at the Stock, Shelf and Store Levels with the 3S Model 2019 ·Journal of Visualized Experiments ·Tobias Otterbring, Erik Wästlund, Poja Shams	1
9	Frontline encounters of the AI kind: An evolved service encounter framework 2019 ·Journal of Business Research ·Stacey G. Robinson, Chiara Orsingher, Linda Alkire, Arne De Keyser, Michael Giebelhausen, K N Papamichail, Poja Shams, Mohamed Sobhy Temerak	147
10	Mirror, mirror, on the menu: Visual reminders of overweight stimulate healthier meal choices 2018 ·Journal of Retailing and Consumer Services ·Tobias Otterbring, Poja Shams	34
11	Online retail experience and customer satisfaction: The mediating role of last mile delivery 2018 ·Lund University Publications (Lund University) ·Yulia Vakulenko, Poja Shams, Daniel Hellström, Klas Hjort	1
12	Gamified in-store mobile marketing: The mixed effect of gamified point-of-purchase advertising 2018 ·Journal of Retailing and Consumer Services ·Johan Högberg, Poja Shams, Erik Wästlund	61
13	Unsold is unseen … or is it? Examining the role of peripheral vision in the consumer choice process using eye-tracking methodology 2017 ·Appetite ·Erik Wästlund, Poja Shams, Tobias Otterbring	42
14	Does Service Employees’ Appearance Affect the Healthiness of Food Choice? 2014 ·Psychology and Marketing ·(unknown), Sabine Benoit, Poja Shams, Anders Gustafsson	27
15	Heuristics and resource depletion: eye-tracking customers’ in situ gaze behavior in the field 2014 ·Journal of Business Research ·Erik Wästlund, Tobias Otterbring, Anders Gustafsson, Poja Shams	72
16	Vision (im)possible? The effects of in-store signage on customers’ visual attention 2014 ·Journal of Retailing and Consumer Services ·Tobias Otterbring, Erik Wästlund, Anders Gustafsson, Poja Shams	59
17	Left isn't always right: placement of pictorial and textual package elements 2013 ·British Food Journal ·Tobias Otterbring, Poja Shams, Erik Wästlund, Anders Gustafsson	33
18	What Does it Take to Get your Attention? The Influence of In-Store and Out-of-Store Factors on Visual Attention and Decision Making for Fast-Moving Consumer Goods 2013 ·KTH Publication Database DiVA (KTH Royal Institute of Technology) ·Poja Shams	10
19	Revisiting Russo and Leclerc 2012 ·Poja Shams, Erik Wästlund, Lars Witell	1
20	Consumer Perception at Point of Purchase: Evaluating Proposed Package Designs in an Eye-tracking Lab 2008 ·Journal of Business & Retail Management Research ·Erik Wästlund, Poja Shams, Martin Löfgren, Lars Witell, Anders Gustafsson	8

Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.

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