Kim Willems

2.3k total citations
55 papers, 1.5k citations indexed

About

Kim Willems is a scholar working on Marketing, Organizational Behavior and Human Resource Management and Sociology and Political Science. According to data from OpenAlex, Kim Willems has authored 55 papers receiving a total of 1.5k indexed citations (citations by other indexed papers that have themselves been cited), including 37 papers in Marketing, 12 papers in Organizational Behavior and Human Resource Management and 11 papers in Sociology and Political Science. Recurrent topics in Kim Willems's work include Consumer Retail Behavior Studies (30 papers), Consumer Behavior in Brand Consumption and Identification (19 papers) and Customer Service Quality and Loyalty (12 papers). Kim Willems is often cited by papers focused on Consumer Retail Behavior Studies (30 papers), Consumer Behavior in Brand Consumption and Identification (19 papers) and Customer Service Quality and Loyalty (12 papers). Kim Willems collaborates with scholars based in Belgium, United States and United Kingdom. Kim Willems's co-authors include Malaika Brengman, Helena Van Kerrebroeck, Laurens De Gauquier, Yannick Joye, Gilbert Swinnen, Bram Vanderborght, Kris Luyten, Johannes Schöning, Nathalie Demoulin and Kathleen L. Wolf and has published in prestigious journals such as Journal of Business Research, Computers in Human Behavior and Frontiers in Psychology.

In The Last Decade

Kim Willems

52 papers receiving 1.4k citations

Peers — A (Enhanced Table)

Peers by citation overlap · career bar shows stage (early→late) cites · hero ref

Name h Career Trend Papers Cites
Kim Willems Belgium 22 803 454 394 265 260 55 1.5k
Vanja Bogicevic United States 14 690 0.9× 845 1.9× 278 0.7× 192 0.7× 347 1.3× 22 1.6k
Malaika Brengman Belgium 29 1.2k 1.5× 826 1.8× 481 1.2× 343 1.3× 461 1.8× 68 2.3k
Martin Meißner Germany 18 522 0.7× 530 1.2× 399 1.0× 237 0.9× 129 0.5× 49 1.6k
Ingrid Poncin Belgium 19 695 0.9× 793 1.7× 217 0.6× 182 0.7× 261 1.0× 52 1.6k
Ana Javornik United Kingdom 17 807 1.0× 655 1.4× 544 1.4× 142 0.5× 136 0.5× 28 1.6k
Seung Hwan Lee Canada 20 467 0.6× 483 1.1× 301 0.8× 229 0.9× 143 0.6× 59 1.3k
Jonas Heller Netherlands 19 987 1.2× 604 1.3× 619 1.6× 124 0.5× 180 0.7× 40 1.7k
Mark Yi‐Cheon Yim United States 14 919 1.1× 593 1.3× 431 1.1× 140 0.5× 164 0.6× 24 1.4k
Jungmin Yoo South Korea 14 770 1.0× 491 1.1× 297 0.8× 162 0.6× 203 0.8× 38 1.2k

Countries citing papers authored by Kim Willems

Since Specialization
Citations

This map shows the geographic impact of Kim Willems's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Kim Willems with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Kim Willems more than expected).

Fields of papers citing papers by Kim Willems

Since Specialization
Physical SciencesHealth SciencesLife SciencesSocial Sciences

This network shows the impact of papers produced by Kim Willems. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Kim Willems. The network helps show where Kim Willems may publish in the future.

Co-authorship network of co-authors of Kim Willems

This figure shows the co-authorship network connecting the top 25 collaborators of Kim Willems. A scholar is included among the top collaborators of Kim Willems based on the total number of citations received by their joint publications. Widths of edges represent the number of papers authors have co-authored together. Node borders signify the number of papers an author published with Kim Willems. Kim Willems is excluded from the visualization to improve readability, since they are connected to all nodes in the network.

All Works

20 of 20 papers shown
1.
Willems, Kim, et al.. (2025). Unpacking preferences for surprise subscription boxes - A Kano-based study of present, former, and non-users. Journal of Retailing and Consumer Services. 87. 104326–104326. 1 indexed citations
2.
Leroy, Frédéric, et al.. (2023). Meat matters - making the case for a valuable food in a hostile environment. Italian Journal of Animal Science. 22(1). 885–897. 5 indexed citations
3.
Brengman, Malaika, Kim Willems, Laurens De Gauquier, & Bram Vanderborght. (2023). Media richness effectiveness: Humanoid robots with or without voice, or just a tablet kiosk?. Psychology and Marketing. 41(4). 734–753. 10 indexed citations
4.
Willems, Kim, et al.. (2022). Covid-19 and mobile payment in Belgium: Closing the digital divide or just for the young, social, and impulsive?. Electronic Commerce Research. 23(3). 1539–1564. 8 indexed citations
5.
Pantano, Eleonora & Kim Willems. (2022). Retail in a New World. 6 indexed citations
6.
Brengman, Malaika, Kim Willems, & Laurens De Gauquier. (2022). Customer Engagement in Multi-Sensory Virtual Reality Advertising: The Effect of Sound and Scent Congruence. Frontiers in Psychology. 13. 747456–747456. 38 indexed citations
7.
Petermans, Ann, Lieve Doucé, & Kim Willems. (2021). Environmental Simulation Techniques in Retailing: A Review from a Store Atmospheric and Customer Experience Perspective. Document Server@UHasselt (UHasselt). 209–219. 2 indexed citations
8.
Brengman, Malaika, Laurens De Gauquier, Kim Willems, & Bram Vanderborght. (2021). From stopping to shopping: An observational study comparing a humanoid service robot with a tablet service kiosk to attract and convert shoppers. Journal of Business Research. 134. 263–274. 63 indexed citations
9.
Willems, Kim & Malaika Brengman. (2020). Special section on ‘Technology & Retail’, linked to the 26th RARCS (Tallinn, Estonia). Journal of Retailing and Consumer Services. 56. 102173–102173. 1 indexed citations
10.
Willems, Kim & Malaika Brengman. (2019). Fashion store personality: Scale development and relation to self-congruity theory, a retrospective commentary. Journal of Global Fashion Marketing. 10(3). 286–303. 6 indexed citations
11.
Gauquier, Laurens De, Malaika Brengman, Kim Willems, et al.. (2019). The effect of a humanoid service robot versus a tablet service kiosk in retail: an observational study. 2 indexed citations
12.
Kerrebroeck, Helena Van, Kim Willems, & Malaika Brengman. (2017). Touching the void. International Journal of Retail & Distribution Management. 45(7/8). 892–909. 28 indexed citations
13.
Kerrebroeck, Helena Van, Malaika Brengman, & Kim Willems. (2017). When brands come to life: experimental research on the vividness effect of Virtual Reality in transformational marketing communications. Virtual Reality. 21(4). 177–191. 185 indexed citations
14.
Willems, Kim, Sara Leroi‐Werelds, & Gilbert Swinnen. (2016). The impact of customer value types on customer outcomes for different retail formats. Journal of service management. 27(4). 591–618. 34 indexed citations
15.
Willems, Kim, Sara Leroi‐Werelds, & Sandra Streukens. (2012). Store personality as a source of customer value. Document Server@UHasselt (UHasselt). 207–207. 3 indexed citations
16.
Brengman, Malaika, Kim Willems, & Yannick Joye. (2012). The Impact of In‐Store Greenery on Customers. Psychology and Marketing. 29(11). 807–821. 79 indexed citations
17.
Brengman, Malaika, et al.. (2010). Determinants of grocery store personality: a consumer perspective.. VUBIR (Vrije Universiteit Brussel). 1 indexed citations
18.
Brengman, Malaika & Kim Willems. (2009). Determinants of fashion store personality: a consumer perspective. Journal of Product & Brand Management. 18(5). 346–355. 56 indexed citations
19.
Brengman, Malaika & Kim Willems. (2008). Determinants of Fashion Store Personality. A Consumer Perspective.. Document Server@UHasselt (UHasselt). 2 indexed citations
20.
Brengman, Malaika & Kim Willems. (2008). Determining Fashion Store Personality Dimensions: An Exploratory Study Based on Repertory Grid Data and Grounded Theory. Document Server@UHasselt (UHasselt). 2 indexed citations

Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.

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