Marco Pichierri

1.2k total citations
40 papers, 820 citations indexed

About

Marco Pichierri is a scholar working on Marketing, Sociology and Political Science and Social Psychology. According to data from OpenAlex, Marco Pichierri has authored 40 papers receiving a total of 820 indexed citations (citations by other indexed papers that have themselves been cited), including 26 papers in Marketing, 18 papers in Sociology and Political Science and 9 papers in Social Psychology. Recurrent topics in Marco Pichierri's work include Consumer Behavior in Brand Consumption and Identification (21 papers), Digital Marketing and Social Media (8 papers) and Consumer Retail Behavior Studies (6 papers). Marco Pichierri is often cited by papers focused on Consumer Behavior in Brand Consumption and Identification (21 papers), Digital Marketing and Social Media (8 papers) and Consumer Retail Behavior Studies (6 papers). Marco Pichierri collaborates with scholars based in Italy, United States and United Kingdom. Marco Pichierri's co-authors include Gabriele Pizzi, Giovanni Pino, Alessandro M. Peluso, Gianluigi Guido, Marco Visentin, Daniele Scarpi, Virginia Vannucci, Rajan Nataraajan, Cristian Rizzo and Cesare Amatulli and has published in prestigious journals such as Journal of Cleaner Production, Journal of Business Research and Computers in Human Behavior.

In The Last Decade

Marco Pichierri

35 papers receiving 783 citations

Peers

Marco Pichierri
Comparison fields: 5 of 92
  • Marketing 350
  • Sociology and Political Science 339
  • Social Psychology 130
  • Human-Computer Interaction 96
  • Management, Monitoring, Policy and Law 80
Replace Ann Kronrod with:
Ann Kronrod United States
Ethan Pancer Canada
Markus Weinmann Liechtenstein
Shuai Yang China
Kyle B. Murray Canada
Janaína de Moura Engracia Giraldi Brazil
H. Onur Bodur Canada
Kirsten Cowan United Kingdom
Asle Fagerstrøm Norway
Mansour Alyahya Saudi Arabia
Ann Kronrod United States View profile →
Citations per field, relative to Marco Pichierri
Marco Pichierri · 1×
Citations per year, relative to Marco Pichierri
Marco Pichierri · 1×

Countries citing papers authored by Marco Pichierri

Since Specialization
Citations

This map shows the geographic impact of Marco Pichierri's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Marco Pichierri with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Marco Pichierri more than expected).

Fields of papers citing papers by Marco Pichierri

Since Specialization
Physical SciencesHealth SciencesLife SciencesSocial Sciences

This network shows the impact of papers produced by Marco Pichierri. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Marco Pichierri. The network helps show where Marco Pichierri may publish in the future.

Co-authorship network of co-authors of Marco Pichierri

This figure shows the co-authorship network connecting the top 25 collaborators of Marco Pichierri. A scholar is included among the top collaborators of Marco Pichierri based on the total number of citations received by their joint publications. Widths of edges represent the number of papers authors have co-authored together. Node borders signify the number of papers an author published with Marco Pichierri. Marco Pichierri is excluded from the visualization to improve readability, since they are connected to all nodes in the network.

All Works

20 of 20 papers shown
# Work Indexed citations
1 1
2 0
3 2
4 2
5 29
6 5
7 3
8 3
9 1
10 16
11 21
12 0
13 171
14 167
15
How abstract claims affect consumer’s attitude towards advertising: Analysing the role of consumer’s mental simulation and identification
1
16 7
17 1
18 22
19 6
20 23

Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.

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