Philipp A. Rauschnabel
- Sociology and Political Science top 0.2%
- Marketing top 0.1%
- Information Systems and Management top 0.05%
- Human-Computer Interaction top 0.1%
- Computer Vision and Pattern Recognition top 1%
- Co-authors
- Reto FelixChris HinschM. Claudia tom DieckNina KreyYoung K. RoBjörn Sven IvensStephanie Hui‐Wen ChuahT. Ramayah
- Topics
- Digital Marketing and Social Media (29 papers)Consumer Behavior in Brand Consumption and Identification (19 papers)Technology Adoption and User Behaviour (19 papers)
- Journals
- Journal of Business ResearchComputers in Human BehaviorJournal of the Academy of Marketing Science
- Partner nations
- GermanyUnited StatesAustria
In The Last Decade
Philipp A. Rauschnabel
54 papers receiving 6.7k citations
Hit Papers
Peers
Comparison fields: 5 of 154
- Sociology and Political Science 3.6k
- Marketing 2.8k
- Information Systems and Management 2.2k
- Human-Computer Interaction 1.6k
- Computer Vision and Pattern Recognition 959
Countries citing papers authored by Philipp A. Rauschnabel
This map shows the geographic impact of Philipp A. Rauschnabel's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Philipp A. Rauschnabel with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Philipp A. Rauschnabel more than expected).
Fields of papers citing papers by Philipp A. Rauschnabel
This network shows the impact of papers produced by Philipp A. Rauschnabel. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Philipp A. Rauschnabel. The network helps show where Philipp A. Rauschnabel may publish in the future.
Co-authorship network of co-authors of Philipp A. Rauschnabel
This figure shows the co-authorship network connecting the top 25 collaborators of Philipp A. Rauschnabel. A scholar is included among the top collaborators of Philipp A. Rauschnabel based on the total number of citations received by their joint publications. Widths of edges represent the number of papers authors have co-authored together. Node borders signify the number of papers an author published with Philipp A. Rauschnabel. Philipp A. Rauschnabel is excluded from the visualization to improve readability, since they are connected to all nodes in the network.
All Works
| # | Work | Indexed citations |
|---|---|---|
| 1 | 0 | |
| 2 | 6 | |
| 3 | 6 | |
| 4 | 39 | |
| 5 | 0 | |
| 6 | 35 | |
| 7 | 146 | |
| 8 | Setting the future of digital and social media marketing research: Perspectives and research propositionsbreakdown → | 1257 |
| 9 | What Drives the Adoption of Autonomous Cars | 8 |
| 10 | 173 | |
| 11 | 95 | |
| 12 | 225 | |
| 13 | Exploring User Adoption of Augmented Reality Applications based on Pokémon Go | 3 |
| 14 | 136 | |
| 15 | 64 | |
| 16 | Wearable technologies | 178 |
| 17 | 61 | |
| 18 | 41 | |
| 19 | Wearable technologies: The role of usefulness and visibility in smartwatch adoptionbreakdown → | 359 |
| 20 | Sieben Handlungsfelder, ein Ergebnis - erfolgreiches Social Media Marketing | 1 |
About Philipp A. Rauschnabel
Philipp A. Rauschnabel is a scholar working on Human-Computer Interaction, Marketing and Information Systems and Management, having authored 56 papers that have together received 7.0k indexed citations. Recurring topics across this work include Digital Marketing and Social Media (29 papers), Consumer Behavior in Brand Consumption and Identification (19 papers) and Technology Adoption and User Behaviour (19 papers). The work is most often cited by research in Information Systems and Management (2.2k citations), Marketing (2.8k citations) and Human-Computer Interaction (1.6k citations). Philipp A. Rauschnabel has collaborated with scholars based in Germany, United States and Austria. Frequent co-authors include Reto Felix, Chris Hinsch, M. Claudia tom Dieck, Nina Krey, Young K. Ro, Björn Sven Ivens, Stephanie Hui‐Wen Chuah, T. Ramayah, Aaron Ahuvia and Timothy Jung. Their work appears in journals such as Journal of Business Research, Computers in Human Behavior and Journal of the Academy of Marketing Science.
Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.