Philipp A. Rauschnabel

14.7k total citations · 8 hit papers
56 papers, 7.0k citations indexed

About

Philipp A. Rauschnabel is a scholar working on Sociology and Political Science, Marketing and Human-Computer Interaction. According to data from OpenAlex, Philipp A. Rauschnabel has authored 56 papers receiving a total of 7.0k indexed citations (citations by other indexed papers that have themselves been cited), including 34 papers in Sociology and Political Science, 31 papers in Marketing and 22 papers in Human-Computer Interaction. Recurrent topics in Philipp A. Rauschnabel's work include Digital Marketing and Social Media (29 papers), Consumer Behavior in Brand Consumption and Identification (19 papers) and Technology Adoption and User Behaviour (19 papers). Philipp A. Rauschnabel is often cited by papers focused on Digital Marketing and Social Media (29 papers), Consumer Behavior in Brand Consumption and Identification (19 papers) and Technology Adoption and User Behaviour (19 papers). Philipp A. Rauschnabel collaborates with scholars based in Germany, United States and Austria. Philipp A. Rauschnabel's co-authors include Reto Felix, Chris Hinsch, M. Claudia tom Dieck, Nina Krey, Young K. Ro, Björn Sven Ivens, Stephanie Hui‐Wen Chuah, T. Ramayah, Aaron Ahuvia and Timothy Jung and has published in prestigious journals such as Journal of Business Research, Computers in Human Behavior and Journal of the Academy of Marketing Science.

In The Last Decade

Philipp A. Rauschnabel

54 papers receiving 6.7k citations

Hit Papers

5 papers align trajectories

What are hit papers?

Hit papers significantly outperform the citation benchmark for their cohort. A paper qualifies if it has ≥500 total citations, achieves ≥1.5× the top-1% citation threshold for papers in the same subfield and year (this is the minimum needed to enter the top 1%, not the average within it), or reaches the top citation threshold in at least one of its specific research topics.

Setting the future of digital and social media marketing research: Perspectives and research propositions

2020 1.3k citations Yogesh K. Dwivedi, Elvira Ismagilova et al. International Journal of Information Management profile →
Elements of strategic social media marketing: A holistic framework

2016 484 citations Reto Felix, Philipp A. Rauschnabel et al. Journal of Business Research profile →
What is XR? Towards a Framework for Augmented and Virtual Reality

2022 464 citations Philipp A. Rauschnabel, Reto Felix et al. Computers in Human Behavior profile →
Augmented reality marketing: How mobile AR-apps can improve brands through inspiration

2019 447 citations Philipp A. Rauschnabel, Reto Felix et al. profile →
Wearable technologies: The role of usefulness and visibility in smartwatch adoption

2016 359 citations Stephanie Hui‐Wen Chuah, Philipp A. Rauschnabel et al. Computers in Human Behavior profile →
An adoption framework for mobile augmented reality games: The case of Pokémon Go

2017 324 citations Philipp A. Rauschnabel, Alexander Rossmann et al. Computers in Human Behavior profile →
What is augmented reality marketing? Its definition, complexity, and future

2022 234 citations Philipp A. Rauschnabel, M. Claudia tom Dieck et al. Journal of Business Research profile →
Nostalgia beats the wow-effect: Inspiration, awe and meaningful associations in augmented reality marketing

2019 189 citations Chris Hinsch, Reto Felix et al. profile →

Peers

Philipp A. Rauschnabel

SPS

MARKE

ISM

CVPR

Namho Chung South Korea

Dominik Mahr Netherlands

Ko de Ruyter United Kingdom

Timothy Jung United Kingdom

Noam Tractinsky Israel

Ping Zhang United States

Iis Tussyadiah United Kingdom

Chulmo Koo South Korea

Jan Kietzmann Canada

M. Claudia tom Dieck United Kingdom

Namho Chung South Korea

Philipp A. Rauschnabel

5.0k ×1.4

SPS

2.6k ×0.9

MARKE

3.0k ×1.4

ISM

1.1k ×0.6

560 ×0.6

CVPR

Citations per year, relative to Philipp A. Rauschnabel Philipp A. Rauschnabel (= 1×) peers Namho Chung

Countries citing papers authored by Philipp A. Rauschnabel

Since Specialization

Citations

This map shows the geographic impact of Philipp A. Rauschnabel's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Philipp A. Rauschnabel with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Philipp A. Rauschnabel more than expected).

Fields of papers citing papers by Philipp A. Rauschnabel

Since Specialization

Physical SciencesHealth SciencesLife SciencesSocial Sciences

This network shows the impact of papers produced by Philipp A. Rauschnabel. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Philipp A. Rauschnabel. The network helps show where Philipp A. Rauschnabel may publish in the future.

Co-authorship network of co-authors of Philipp A. Rauschnabel

This figure shows the co-authorship network connecting the top 25 collaborators of Philipp A. Rauschnabel. A scholar is included among the top collaborators of Philipp A. Rauschnabel based on the total number of citations received by their joint publications. Widths of edges represent the number of papers authors have co-authored together. Node borders signify the number of papers an author published with Philipp A. Rauschnabel. Philipp A. Rauschnabel is excluded from the visualization to improve readability, since they are connected to all nodes in the network.

All Works

Sort: Min cites: Since: Top N: Style:

20 of 20 papers shown

Mai, Robert, et al.. (2025). Similar but different: The differential implications of augmented and virtual reality experiences for raising engagement towards climate change actions. Computers in Human Behavior. 174. 108798–108798.

Dieck, M. Claudia tom, Dai‐In Danny Han, & Philipp A. Rauschnabel. (2024). Augmented reality marketing in hospitality and tourism: a guide for researchers and managers. International Journal of Contemporary Hospitality Management. 36(13). 97–117. 6 indexed citations

Rauschnabel, Philipp A., et al.. (2024). Technology paternalism: Development and validation of a measurement scale. Psychology and Marketing. 41(5). 1172–1188. 6 indexed citations

Rauschnabel, Philipp A., et al.. (2023). Context in augmented reality marketing: Does the place of use matter?. Psychology and Marketing. 40(11). 2447–2463. 39 indexed citations

Rauschnabel, Philipp A.. (2023). Boosting Brands with Augmented Reality: Why and When it Works. 15(2). 24–29.

Ghazali, Ezlika M., et al.. (2022). Virtual Reality in Museums: Does It Promote Visitor Enjoyment and Learning?. International Journal of Human-Computer Interaction. 39(18). 3586–3603. 35 indexed citations

Rauschnabel, Philipp A.. (2020). Augmented reality is eating the real-world! The substitution of physical products by holograms. International Journal of Information Management. 57. 102279–102279. 146 indexed citations

Dwivedi, Yogesh K., Elvira Ismagilova, David L. Hughes, et al.. (2020). Setting the future of digital and social media marketing research: Perspectives and research propositions. International Journal of Information Management. 59. 102168–102168. 1257 indexed citations breakdown →

Rauschnabel, Philipp A., et al.. (2018). What Drives the Adoption of Autonomous Cars. Journal of the Association for Information Systems. 8 indexed citations

10.

Rauschnabel, Philipp A.. (2018). Virtually enhancing the real world with holograms: An exploration of expected gratifications of using augmented reality smart glasses. Psychology and Marketing. 35(8). 557–572. 173 indexed citations

11.

Felix, Reto, Chris Hinsch, Philipp A. Rauschnabel, & Bodo B. Schlegelmilch. (2018). Religiousness and environmental concern: A multilevel and multi-country analysis of the role of life satisfaction and indulgence. Journal of Business Research. 91. 304–312. 95 indexed citations

12.

Rauschnabel, Philipp A., Jun He, & Young K. Ro. (2018). Antecedents to the adoption of augmented reality smart glasses: A closer look at privacy risks. Journal of Business Research. 92. 374–384. 225 indexed citations

13.

Rauschnabel, Philipp A., M. Claudia tom Dieck, & Alexander Rossmann. (2017). Exploring User Adoption of Augmented Reality Applications based on Pokémon Go. Reutlingen University Academic Bibliography (Reutlingen University). 119–130. 3 indexed citations

14.

Sheldon, Pavica, et al.. (2017). A cross-cultural comparison of Croatian and American social network sites: Exploring cultural differences in motives for Instagram use. Computers in Human Behavior. 75. 643–651. 136 indexed citations

15.

Schee, Brian A. Vander, et al.. (2016). Engaging fans and the community in social media: interaction with institutions of higher education on Facebook. Journal of Marketing for HIGHER EDUCATION. 27(1). 112–130. 64 indexed citations

16.

Chuah, Stephanie Hui‐Wen, et al.. (2016). Wearable technologies. Rowan Digitals Works (Rowan University). 65. 276–284. 178 indexed citations

17.

Rauschnabel, Philipp A., et al.. (2016). Fashion or Technology? A Fashnology Perspective on the Perception and Adoption of Augmented Reality Smart Glasses. i-com. 15(2). 179–194. 61 indexed citations

18.

Rauschnabel, Philipp A., et al.. (2016). Selling with technology: understanding the resistance to mobile sales assistant use in retailing. Journal of Personal Selling and Sales Management. 36(3). 240–263. 41 indexed citations

19.

Chuah, Stephanie Hui‐Wen, et al.. (2016). Wearable technologies: The role of usefulness and visibility in smartwatch adoption. Computers in Human Behavior. 65. 276–284. 359 indexed citations breakdown →

20.

Rauschnabel, Philipp A., et al.. (2012). Sieben Handlungsfelder, ein Ergebnis - erfolgreiches Social Media Marketing. 16. 40–53. 1 indexed citations

Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.

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