Robert Mai
- Marketing top 0.5%
- Consumer Behavior in Brand Consumption and Identification 18
- Environmental Sustainability in Business 13
- Applied Psychology top 5%
- Behavioral Health and Interventions 9
- Food Science top 2%
- Sensory Analysis and Statistical Methods 9
-
- Digital Marketing and Social Media 11
-
- Environmental Education and Sustainability 11
-
- Consumer Attitudes and Food Labeling 10
-
- Customer Service Quality and Loyalty 6
- Co-authors
- Stefan HoffmannThomas NiemandClaudia SymmankPayam AkbarHarald RohmWassili LasarovSascha KrausMaria Smirnova
- Journals
- Ecological Economics (5 papers)Journal of Business Research (5 papers)Journal of the Academy of Marketing Science (4 papers)
- Partner nations
- GermanyFranceSwitzerland
In The Last Decade
Robert Mai
72 papers receiving 2.0k citations
Peers
Comparison fields: 5 of 141
- Marketing 1.0k
- Applied Psychology 179
- Food Science 389
- Tourism, Leisure and Hospitality Management 32
- Business and International Management 38
Countries citing papers authored by Robert Mai
This map shows the geographic impact of Robert Mai's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Robert Mai with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Robert Mai more than expected).
Fields of papers citing papers by Robert Mai
This network shows the impact of papers produced by Robert Mai. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Robert Mai. The network helps show where Robert Mai may publish in the future.
Co-authorship network
The 25 scholars most cited alongside Robert Mai, linked wherever they have co-authored with each other. Click a name or a connecting line to browse the papers they share.
All Works
| # | Work | ||
|---|---|---|---|
| 1 | 2025 | 1 | |
| 2 | 2025 | 0 | |
| 3 | 2025 | 0 | |
| 4 | 2025 | 0 | |
| 5 | 2024 | 2 | |
| 6 | 2024 | 10 | |
| 7 | 2022 | 32 | |
| 8 | 2021 | 2 | |
| 9 | 2021 | 37 | |
| 10 | Extending the animosity model in times of the COVID-19 pandemic: A cross-national validation of the health animosity scale | 2020 | 3 |
| 11 | 2018 | 61 | |
| 12 | 2017 | 1 | |
| 13 | Conceptualizing sustainability from a consumer perspective [Konzeptionalisierung der Nachhaltigkeit aus der Konsumentensicht] | 2017 | 1 |
| 14 | 2016 | 85 | |
| 15 | 2014 | 3 | |
| 16 | 2013 | 34 | |
| 17 | 2012 | 147 | |
| 18 | 2010 | 2 | |
| 19 | 2003 | 1 | |
| 20 | 2003 | 15 |
About Robert Mai
Robert Mai is a scholar working on Marketing, Applied Psychology, Tourism, Leisure and Hospitality Management, Information Systems and Management and Management of Technology and Innovation, having authored 77 papers that have together received 2.1k indexed citations. Recurring topics across this work include Consumer Behavior in Brand Consumption and Identification (18 papers), Environmental Sustainability in Business (13 papers), Digital Marketing and Social Media (11 papers), Environmental Education and Sustainability (11 papers), Consumer Attitudes and Food Labeling (10 papers), Behavioral Health and Interventions (9 papers), Sensory Analysis and Statistical Methods (9 papers) and Customer Service Quality and Loyalty (6 papers). The work is most often cited by research in Marketing (1.0k citations), Applied Psychology (179 citations), Food Science (389 citations), Tourism, Leisure and Hospitality Management (32 citations) and Business and International Management (38 citations). Robert Mai has collaborated with scholars based in Germany, France and Switzerland. Frequent co-authors include Stefan Hoffmann, Thomas Niemand, Claudia Symmank, Payam Akbar, Harald Rohm, Wassili Lasarov, Sascha Kraus, Maria Smirnova, Susann Zahn and Ulrich R. Orth. Their work appears in journals such as Ecological Economics, Journal of Business Research, Journal of the Academy of Marketing Science, Food Quality and Preference and Journal of Business Ethics.
Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.