Oriol Iglesias

4.0k total citations · 3 hit papers
35 papers, 2.9k citations indexed

About

Oriol Iglesias is a scholar working on Marketing, Strategy and Management and Organizational Behavior and Human Resource Management. According to data from OpenAlex, Oriol Iglesias has authored 35 papers receiving a total of 2.9k indexed citations (citations by other indexed papers that have themselves been cited), including 24 papers in Marketing, 14 papers in Strategy and Management and 13 papers in Organizational Behavior and Human Resource Management. Recurrent topics in Oriol Iglesias's work include Consumer Behavior in Brand Consumption and Identification (20 papers), Digital Marketing and Social Media (12 papers) and Corporate Identity and Reputation (12 papers). Oriol Iglesias is often cited by papers focused on Consumer Behavior in Brand Consumption and Identification (20 papers), Digital Marketing and Social Media (12 papers) and Corporate Identity and Reputation (12 papers). Oriol Iglesias collaborates with scholars based in Spain, Denmark and Norway. Oriol Iglesias's co-authors include Jatinder Jit Singh, Stefan Marković, Nicholas Ind, Joan Manuel Batista‐Foguet, Vicenta Sierra, Josep Rialp Criado, Mehdi Bagherzadeh, Majken Schultz, Eduard Bonet and Nikolina Koporčić and has published in prestigious journals such as Journal of Business Research, Journal of Business Ethics and California Management Review.

In The Last Decade

Oriol Iglesias

34 papers receiving 2.7k citations

Hit Papers

align trajectories sort by overperformance

What are hit papers?

Hit papers significantly outperform the citation benchmark for their cohort. A paper qualifies if it has ≥500 total citations, achieves ≥1.5× the top-1% citation threshold for papers in the same subfield and year (this is the minimum needed to enter the top 1%, not the average within it), or reaches the top citation threshold in at least one of its specific research topics.

The role of brand experience and affective commitment in determining brand loyalty

2011 429 citations Oriol Iglesias, Jatinder Jit Singh et al. Journal of Brand Management profile →
Co-creation: A Key Link Between Corporate Social Responsibility, Customer Trust, and Customer Loyalty

2018 342 citations Oriol Iglesias, Stefan Marković et al. Journal of Business Ethics profile →
How does sensory brand experience influence brand equity? Considering the roles of customer satisfaction, customer affective commitment, and employee empathy

2018 302 citations Oriol Iglesias, Stefan Marković et al. Journal of Business Research profile →

Peers — A (Enhanced Table)

Peers by citation overlap · career bar shows stage (early→late) cites · hero ref

Name	h						Papers	Cites
Oriol Iglesias Spain	21	2.1k	1.4k	1.2k	854	349	35	2.9k
Basak Denizci Guillet Hong Kong	31	1.4k 0.7×	1.9k 1.4×	898 0.8×	363 0.4×	427 1.2×	98	3.0k
Rafael Currás Pérez Spain	26	1.7k 0.8×	1.3k 1.0×	706 0.6×	914 1.1×	426 1.2×	69	2.6k
Manfred Bruhn Switzerland	16	1.3k 0.6×	1.2k 0.9×	799 0.7×	390 0.5×	375 1.1×	157	2.3k
Elena Delgado‐Ballester Spain	23	2.7k 1.3×	2.0k 1.5×	1.5k 1.3×	429 0.5×	533 1.5×	34	3.6k
K. Sivakumar United States	21	1.4k 0.7×	1.0k 0.8×	886 0.7×	689 0.8×	561 1.6×	58	2.8k
María del Mar García de los Salmones Spain	21	1.3k 0.6×	1.0k 0.8×	662 0.6×	948 1.1×	467 1.3×	49	2.4k
Imran Khan India	34	2.2k 1.0×	1.9k 1.4×	1.2k 1.0×	685 0.8×	664 1.9×	70	3.2k
Kimmy Wa Chan Hong Kong	14	1.6k 0.8×	1.4k 1.0×	1.6k 1.3×	324 0.4×	462 1.3×	18	2.7k
Anna Morgan‐Thomas United Kingdom	14	1.3k 0.6×	1.7k 1.3×	637 0.5×	422 0.5×	619 1.8×	24	2.4k
Son K. Lam United States	24	930 0.4×	716 0.5×	1.4k 1.1×	707 0.8×	281 0.8×	41	2.3k

Countries citing papers authored by Oriol Iglesias

Since Specialization

Citations

This map shows the geographic impact of Oriol Iglesias's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Oriol Iglesias with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Oriol Iglesias more than expected).

Fields of papers citing papers by Oriol Iglesias

Since Specialization

Physical SciencesHealth SciencesLife SciencesSocial Sciences

This network shows the impact of papers produced by Oriol Iglesias. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Oriol Iglesias. The network helps show where Oriol Iglesias may publish in the future.

Co-authorship network of co-authors of Oriol Iglesias

This figure shows the co-authorship network connecting the top 25 collaborators of Oriol Iglesias. A scholar is included among the top collaborators of Oriol Iglesias based on the total number of citations received by their joint publications. Widths of edges represent the number of papers authors have co-authored together. Node borders signify the number of papers an author published with Oriol Iglesias. Oriol Iglesias is excluded from the visualization to improve readability, since they are connected to all nodes in the network.

All Works

Sort: Min cites: Since: Top N: Style:

20 of 20 papers shown

Ind, Nicholas, et al.. (2025). The core attributes of conscientious brands: A stakeholder perspective. Journal of Business Research. 201. 115744–115744.

Marković, Stefan, Oriol Iglesias, & Nicholas Ind. (2023). Conscientious business-to-business organizations: Status quo and future research agenda. Industrial Marketing Management. 112. A8–A11. 9 indexed citations

Iglesias, Oriol & Nicholas Ind. (2020). Towards a theory of conscientious corporate brand co-creation: the next key challenge in brand management. Journal of Brand Management. 27(6). 710–720. 81 indexed citations

Iglesias, Oriol, et al.. (2019). Corporate brand identity co-creation in business-to-business contexts. Industrial Marketing Management. 85. 32–43. 100 indexed citations

Iglesias, Oriol, et al.. (2019). Exploring the motivation of affect management in fostering social media engagement and related insights for branding. Internet Research. 30(1). 67–83. 9 indexed citations

Iglesias, Oriol, Nicholas Ind, & Majken Schultz. (2019). History matters: The role of history in corporate brand strategy. Business Horizons. 63(1). 51–60. 21 indexed citations

Iglesias, Oriol, Stefan Marković, & Josep Rialp Criado. (2018). How does sensory brand experience influence brand equity? Considering the roles of customer satisfaction, customer affective commitment, and employee empathy. Journal of Business Research. 96. 343–354. 302 indexed citations breakdown →

Roper, Stuart, Ming K. Lim, & Oriol Iglesias. (2018). ‘Brands that do Good’ (11th global brand conference), University of Bradford School of Management. Journal of Brand Management. 25(1). 1–2. 7 indexed citations

Iglesias, Oriol, Stefan Marković, Jatinder Jit Singh, & Vicenta Sierra. (2017). Do Customer Perceptions of Corporate Services Brand Ethicality Improve Brand Equity? Considering the Roles of Brand Heritage, Brand Image, and Recognition Benefits. Journal of Business Ethics. 154(2). 441–459. 162 indexed citations

10.

Ind, Nicholas, Oriol Iglesias, & Stefan Marković. (2017). The co-creation continuum: from tactical market research tool to strategic collaborative innovation method. Journal of Brand Management. 24(4). 310–321. 95 indexed citations

11.

Iglesias, Oriol, et al.. (2016). Mapping the domain of the fragmented field of internal branding. Journal of Product & Brand Management. 25(1). 43–57. 100 indexed citations

12.

Iglesias, Oriol, et al.. (2015). How to support consumer-brand relationships. Marketing Intelligence & Planning. 33(2). 216–234. 19 indexed citations

13.

Ind, Nicholas, Oriol Iglesias, & Majken Schultz. (2015). How Adidas Found Its Second Wind. CBS Research Portal (Copenhagen Business School). 352. 1 indexed citations

14.

Marković, Stefan, Oriol Iglesias, Jatinder Jit Singh, & Vicenta Sierra. (2015). How does the Perceived Ethicality of Corporate Services Brands Influence Loyalty and Positive Word-of-Mouth? Analyzing the Roles of Empathy, Affective Commitment, and Perceived Quality. Journal of Business Ethics. 148(4). 721–740. 226 indexed citations

15.

Ind, Nicholas, Oriol Iglesias, & Majken Schultz. (2013). Building Brands Together: Emergence and Outcomes of Co-Creation. California Management Review. 55(3). 5–26. 194 indexed citations

16.

Abimbola, Temi, Myfanwy Trueman, & Oriol Iglesias. (2012). A new context and emerging theories for product, place and corporate brands. European Journal of Marketing. 46(7/8). 1 indexed citations

17.

Singh, Jatinder Jit, et al.. (2012). Does Having an Ethical Brand Matter? The Influence of Consumer Perceived Ethicality on Trust, Affect and Loyalty. Journal of Business Ethics. 111(4). 541–549. 229 indexed citations

18.

Iglesias, Oriol, et al.. (2011). Key changes and challenges for brands in an uncertain environment. Journal of Product & Brand Management. 20(6). 436–439. 22 indexed citations

19.

Iglesias, Oriol, et al.. (2011). The role of corporate culture in relationship marketing. European Journal of Marketing. 45(4). 631–650. 51 indexed citations

20.

Calabretta, Giulia, et al.. (2008). A cross‐cultural assessment of leading values in design‐oriented companies. Cross Cultural Management An International Journal. 15(4). 379–398. 15 indexed citations

Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.

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