Nitish Singh

3.7k total citations
68 papers, 2.3k citations indexed

About

Nitish Singh is a scholar working on Sociology and Political Science, Marketing and Strategy and Management. According to data from OpenAlex, Nitish Singh has authored 68 papers receiving a total of 2.3k indexed citations (citations by other indexed papers that have themselves been cited), including 31 papers in Sociology and Political Science, 24 papers in Marketing and 18 papers in Strategy and Management. Recurrent topics in Nitish Singh's work include Digital Marketing and Social Media (28 papers), Consumer Behavior in Brand Consumption and Identification (17 papers) and Digital Communication and Language (14 papers). Nitish Singh is often cited by papers focused on Digital Marketing and Social Media (28 papers), Consumer Behavior in Brand Consumption and Identification (17 papers) and Digital Communication and Language (14 papers). Nitish Singh collaborates with scholars based in United States, Belgium and Australia. Nitish Singh's co-authors include Daniel Baack, Xiaorui Hu, Peter Magnusson, Kevin Lehnert, Arun Pereira, Sumit K. Kundu, Vikas Kumar, Hisako Matsuo, Georg Fassott and Colleen M. Harmeling and has published in prestigious journals such as Journal of Business Research, Journal of Business Ethics and Journal of International Business Studies.

In The Last Decade

Nitish Singh

64 papers receiving 2.1k citations

Peers — A (Enhanced Table)

Peers by citation overlap · career bar shows stage (early→late) cites · hero ref

Name h Career Trend Papers Cites
Nitish Singh United States 25 1.1k 788 628 527 465 68 2.3k
Kelly Hewett United States 20 797 0.7× 1.0k 1.3× 351 0.6× 813 1.5× 858 1.8× 36 2.6k
Isabel Buil Spain 30 1.8k 1.6× 1.8k 2.3× 526 0.8× 1.2k 2.3× 444 1.0× 67 4.1k
Carmen Camarero Izquierdo Spain 33 2.1k 1.9× 1.3k 1.6× 549 0.9× 1.2k 2.2× 445 1.0× 102 3.5k
Helge Thorbjørnsen Norway 18 1.4k 1.2× 1.0k 1.3× 894 1.4× 582 1.1× 261 0.6× 46 2.1k
Willemijn van Dolen Netherlands 24 1.5k 1.4× 1.4k 1.8× 770 1.2× 829 1.6× 166 0.4× 52 2.7k
Kineta Hung Hong Kong 18 992 0.9× 856 1.1× 283 0.5× 516 1.0× 598 1.3× 34 2.1k
Vanitha Swaminathan United States 23 1.8k 1.6× 2.2k 2.8× 783 1.2× 871 1.7× 748 1.6× 44 3.8k
Ann E. Schlosser United States 22 1.9k 1.8× 1.5k 1.9× 983 1.6× 591 1.1× 124 0.3× 36 3.0k
Marieke de Mooij Netherlands 12 888 0.8× 1.1k 1.4× 213 0.3× 509 1.0× 269 0.6× 16 2.0k
Michael S. Minor United States 19 721 0.7× 850 1.1× 304 0.5× 430 0.8× 212 0.5× 61 2.0k

Countries citing papers authored by Nitish Singh

Since Specialization
Citations

This map shows the geographic impact of Nitish Singh's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Nitish Singh with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Nitish Singh more than expected).

Fields of papers citing papers by Nitish Singh

Since Specialization
Physical SciencesHealth SciencesLife SciencesSocial Sciences

This network shows the impact of papers produced by Nitish Singh. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Nitish Singh. The network helps show where Nitish Singh may publish in the future.

Co-authorship network of co-authors of Nitish Singh

This figure shows the co-authorship network connecting the top 25 collaborators of Nitish Singh. A scholar is included among the top collaborators of Nitish Singh based on the total number of citations received by their joint publications. Widths of edges represent the number of papers authors have co-authored together. Node borders signify the number of papers an author published with Nitish Singh. Nitish Singh is excluded from the visualization to improve readability, since they are connected to all nodes in the network.

All Works

20 of 20 papers shown
1.
Dwivedi, Yogesh K., Laurie Hughes, Saad Al-Ahmadi, et al.. (2025). GenAI’s Impact on Global IT Management: A Multi-Expert Perspective and Research Agenda. Journal of Global Information Technology Management. 28(1). 49–63.
2.
Fan, Wang, Nitish Singh, & Zaheer Khan. (2024). Intrinsic and phasic entrepreneurial alertness for opportunity recognition: An analysis of Asian entrepreneurs. Asia Pacific Journal of Management. 42(4). 2019–2051.
3.
Singh, Nitish, Surender Munjal, & Sumit K. Kundu. (2023). Marketplace platforms as game changers: Internationalization of smaller enterprises. Journal of International Management. 29(4). 101035–101035. 10 indexed citations
4.
Singh, Nitish, et al.. (2021). Verifying rigor: analyzing qualitative research in international marketing. International Marketing Review. 38(6). 1289–1307. 26 indexed citations
5.
Singh, Nitish, et al.. (2016). The Influence of Culture in Website Design and Users’ Perceptions: Three Systematic Reviews. Journal of electronic commerce research. 17(4). 312. 19 indexed citations
6.
Singh, Nitish, et al.. (2015). Moving beyond basic localisation: Culturally customising digital content. 1(1). 45–45. 1 indexed citations
7.
Sobh, Rana, et al.. (2015). Localizing to Arabic consumers: Insights from print advertising. Journal of Marketing Communications. 24(2). 190–211. 15 indexed citations
8.
Singh, Nitish, et al.. (2015). Decontextualizing Consumer Animosity. Journal of Global Marketing. 28(2). 83–98. 14 indexed citations
9.
Lehnert, Kevin, et al.. (2014). Research Note and Review of the Empirical Ethical Decision-Making Literature: Boundary Conditions and Extensions. Journal of Business Ethics. 129(1). 195–219. 169 indexed citations
10.
Baack, Daniel, Nitish Singh, & Donald Baack. (2013). Culturally Customizing Websites for Immigrant Communities in the United States. Journal of Promotion Management. 19(1). 38–53. 4 indexed citations
11.
Singh, Nitish, et al.. (2012). Web Site Localization in the Chinese Market. Journal of electronic commerce research. 13(1). 33–49. 7 indexed citations
12.
Singh, Nitish, et al.. (2011). Culture and Localization on the Web: Evidence from Multinationals in Russia and Turkey,. Journal of electronic commerce research. 12(1). 94. 8 indexed citations
13.
Singh, Nitish, et al.. (2010). GLOBAL E-COMMERCE: A PORTAL BRIDGING THE WORLD MARKETS. Journal of electronic commerce research. 11(1). 1. 9 indexed citations
14.
Singh, Nitish, et al.. (2010). E-Commerce on the Global Platform: Strategic Insights on the Localization-Standardization Perspective. Journal of electronic commerce research. 11(1). 6. 14 indexed citations
15.
Singh, Nitish, Daniel R. Toy, & Lauren K. Wright. (2009). A diagnostic framework for measuring Web‐site localization. Thunderbird International Business Review. 51(3). 281–295. 24 indexed citations
16.
Spillan, John E., John A. Parnell, & Nitish Singh. (2008). Competitive Strategies in Emerging Economies. Journal of Transnational Management. 12(4). 55–76. 4 indexed citations
17.
Singh, Nitish, et al.. (2008). U.S. Hispanic Consumer E-Commerce Preferences: Expectations and Attitudes toward Web Content. Journal of electronic commerce research. 9(2). 162. 28 indexed citations
18.
Parnell, John A., John E. Spillan, & Nitish Singh. (2006). Strategy Through the Eyes of the Consumer: An Exploratory Study Across Emerging Economies. Redalyc (Universidad Autónoma del Estado de México). 24(33). 50–64. 3 indexed citations
19.
Baack, Daniel & Nitish Singh. (2006). Culture and web communications. Journal of Business Research. 60(3). 181–188. 105 indexed citations
20.
Singh, Nitish & Hisako Matsuo. (2003). Measuring Cultural Adaptation on the Web: an Exploratory Analysis of U.S. and Japanese Web Sites. ACR North American Advances. 2 indexed citations

Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.

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