Joonas Rokka

3.2k total citations · 1 hit paper
34 papers, 2.1k citations indexed

About

Joonas Rokka is a scholar working on Sociology and Political Science, Marketing and Gender Studies. According to data from OpenAlex, Joonas Rokka has authored 34 papers receiving a total of 2.1k indexed citations (citations by other indexed papers that have themselves been cited), including 18 papers in Sociology and Political Science, 16 papers in Marketing and 4 papers in Gender Studies. Recurrent topics in Joonas Rokka's work include Consumer Behavior in Brand Consumption and Identification (14 papers), Digital Marketing and Social Media (9 papers) and Geographies of human-animal interactions (3 papers). Joonas Rokka is often cited by papers focused on Consumer Behavior in Brand Consumption and Identification (14 papers), Digital Marketing and Social Media (9 papers) and Geographies of human-animal interactions (3 papers). Joonas Rokka collaborates with scholars based in France, Finland and Sweden. Joonas Rokka's co-authors include Liisa Uusitalo, Gaetano Aiello, Bruno Godey, Aikaterini Manthiou, Daniele Pederzoli, Rahul Singh, Raffaele Donvito, Joel Hietanen, Robin Canniford and Johanna Moisander and has published in prestigious journals such as Journal of Consumer Research, Organization Science and Journal of Business Research.

In The Last Decade

Joonas Rokka

30 papers receiving 2.0k citations

Hit Papers

align trajectories

What are hit papers?

Hit papers significantly outperform the citation benchmark for their cohort. A paper qualifies if it has ≥500 total citations, achieves ≥1.5× the top-1% citation threshold for papers in the same subfield and year (this is the minimum needed to enter the top 1%, not the average within it), or reaches the top citation threshold in at least one of its specific research topics.

Social media marketing efforts of luxury brands: Influence on brand equity and consumer behavior

2016 900 citations Bruno Godey, Aikaterini Manthiou et al. Journal of Business Research profile →

Peers

Countries citing papers authored by Joonas Rokka

Since Specialization

Citations

This map shows the geographic impact of Joonas Rokka's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Joonas Rokka with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Joonas Rokka more than expected).

Fields of papers citing papers by Joonas Rokka

Since Specialization

Physical SciencesHealth SciencesLife SciencesSocial Sciences

This network shows the impact of papers produced by Joonas Rokka. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Joonas Rokka. The network helps show where Joonas Rokka may publish in the future.

Co-authorship network of co-authors of Joonas Rokka

This figure shows the co-authorship network connecting the top 25 collaborators of Joonas Rokka. A scholar is included among the top collaborators of Joonas Rokka based on the total number of citations received by their joint publications. Widths of edges represent the number of papers authors have co-authored together. Node borders signify the number of papers an author published with Joonas Rokka. Joonas Rokka is excluded from the visualization to improve readability, since they are connected to all nodes in the network.

All Works

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20 of 20 papers shown

#	Work	Indexed citations
1	Spheres of resonance: How consumers contribute to atmosphere’s dynamics and plurality 2025 ·Marketing Theory ·Joonas Rokka, (unknown), Eric J. Arnould, (unknown)	0
2	How consumer-initiated platforms shape family and consumption 2023 ·Marketing Theory ·(unknown), Joonas Rokka, John W. Schouten	6
3	Videography as a 'Shock to Thought' 2022 ·Journal of Customer Behaviour ·Joonas Rokka	2
4	Algorithmic consumer culture 2022 ·Consumption Markets & Culture ·Massimo Airoldi, Joonas Rokka	43
5	Employee Well-Being Profiles During COVID-19 Lockdown: A Latent Profile Analysis of French and UK Employees 2021 ·Frontiers in Psychology ·Lotta K. Harju, Joonas Rokka, (unknown), Massimo Airoldi, (unknown)	18
6	Consumer Culture Theory’s future in marketing 2021 ·The Journal of Marketing Theory and Practice ·Joonas Rokka	38
7	On positioning videography as a tool for theorizing 2018 ·Recherche et Applications en Marketing (English Edition) ·Joonas Rokka, Joel Hietanen	16
8	L’approche vidéographique dans la recherche en marketing : Quel protocole méthodologique ? 2018 ·Recherche et Applications en Marketing (French Edition) ·(unknown), (unknown), (unknown), Joonas Rokka, (unknown), Maud Herbert	4
9	The videographic approach in marketing research: Which methodological protocol? 2018 ·Recherche et Applications en Marketing (English Edition) ·(unknown), (unknown), (unknown), Joonas Rokka, (unknown), Maud Herbert	2
10	Champagne: marketplace icon 2016 ·Consumption Markets & Culture ·Joonas Rokka	24
11	Social media marketing efforts of luxury brands: Influence on brand equity and consumer behavior breakdown → 2016 ·Journal of Business Research ·Bruno Godey, Aikaterini Manthiou, Daniele Pederzoli, Joonas Rokka, Gaetano Aiello, Raffaele Donvito, Rahul Singh	900
12	LUXURY BRANDS SOCIAL MEDIA MARKETING EFFORTS: INFLUENCE ON BRAND EQUITY AND CONSUMERS’ BEHAVIOR 2015 ·Global Fashion Management Conference ·Bruno Godey, Aikaterini Manthiou, Daniele Pederzoli, Joonas Rokka, Gaetano Aiello, Raffaele Donvito, Rahul Singh	1
13	Self-Transformation and Performativity of Social Media Images 2015 ·ACR North American Advances ·Joonas Rokka	1
14	Market practices in countercultural market emergence 2015 ·European Journal of Marketing ·Joel Hietanen, Joonas Rokka	55
15	Follow Me on Dead Media: Analog Authenticities in Alternative Skateboarding Scene 2014 ·ACR North American Advances ·Joonas Rokka, (unknown), (unknown)	1
16	Balancing acts: Managing employees and reputation in social media 2013 ·Journal of Marketing Management ·Joonas Rokka, (unknown), Janne Tienari	83
17	Pushing the Scene Forward Restrictive practices as drivers of authentication in the Dubstep electronic music culture 2010 ·Joel Hietanen, Joonas Rokka, Rodrigo Román, Henrikki Tikkanen, Jaakko Aspara	1
18	Environmental dialogue in online communities: negotiating ecological citizenship among global travellers 2009 ·International Journal of Consumer Studies ·Joonas Rokka, Johanna Moisander	65
19	Exploring virtual worlds: success factors in virtual world marketing 2009 ·Management Decision ·Henrikki Tikkanen, Joel Hietanen, (unknown), Joonas Rokka	88
20	Negotiating Beauty: Local Readings of Global Cultural Flows 2008 ·Joonas Rokka, (unknown), (unknown)	0

Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.

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