Neil Granitz

1.2k total citations
19 papers, 781 citations indexed

About

Neil Granitz is a scholar working on Management of Technology and Innovation, Marketing and Sociology and Political Science. According to data from OpenAlex, Neil Granitz has authored 19 papers receiving a total of 781 indexed citations (citations by other indexed papers that have themselves been cited), including 9 papers in Management of Technology and Innovation, 7 papers in Marketing and 6 papers in Sociology and Political Science. Recurrent topics in Neil Granitz's work include Management and Marketing Education (8 papers), Consumer Behavior in Brand Consumption and Identification (4 papers) and Accounting Education and Careers (4 papers). Neil Granitz is often cited by papers focused on Management and Marketing Education (8 papers), Consumer Behavior in Brand Consumption and Identification (4 papers) and Accounting Education and Careers (4 papers). Neil Granitz collaborates with scholars based in United States, South Korea and Germany. Neil Granitz's co-authors include Stephen K. Koernig, Chiranjeev Kohli, Shaun Pichler, Howard P. Forman, Katrin R. Harich, James Ward, Leyland Pitt, Beverlee B. Anderson, Glen H. Brodowsky and Iris Ramme and has published in prestigious journals such as Journal of Business Research, Journal of Business Ethics and Journal of Advertising.

In The Last Decade

Neil Granitz

18 papers receiving 656 citations

Peers — A (Enhanced Table)

Peers by citation overlap · career bar shows stage (early→late) cites · hero ref

Name	h						Papers	Cites
Neil Granitz United States	14	244	181	173	156	148	19	781
Helen McGrath Ireland	16	223 0.9×	84 0.5×	182 1.1×	111 0.7×	192 1.3×	50	932
Ellen Kennedy United States	8	140 0.6×	223 1.2×	130 0.8×	61 0.4×	169 1.1×	18	674
Katrin R. Harich United States	15	245 1.0×	81 0.4×	167 1.0×	314 2.0×	210 1.4×	22	975
Darlene Bay Canada	14	67 0.3×	155 0.9×	123 0.7×	47 0.3×	96 0.6×	28	592
Mary T. Curren United States	11	209 0.9×	85 0.5×	64 0.4×	285 1.8×	78 0.5×	18	643
Brian A. Vander Schee United States	12	238 1.0×	74 0.4×	228 1.3×	129 0.8×	70 0.5×	34	603
Michael Cohen Australia	8	180 0.7×	104 0.6×	157 0.9×	36 0.2×	463 3.1×	37	1.0k
Mark Toncar United States	15	363 1.5×	68 0.4×	160 0.9×	346 2.2×	76 0.5×	24	870
Alvin Hwang United States	16	182 0.7×	80 0.4×	545 3.2×	53 0.3×	195 1.3×	41	1.2k
Ahmed Ali China	16	677 2.8×	281 1.6×	124 0.7×	139 0.9×	71 0.5×	28	1.1k

Countries citing papers authored by Neil Granitz

Since Specialization

Citations

This map shows the geographic impact of Neil Granitz's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Neil Granitz with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Neil Granitz more than expected).

Fields of papers citing papers by Neil Granitz

Since Specialization

Physical SciencesHealth SciencesLife SciencesSocial Sciences

This network shows the impact of papers produced by Neil Granitz. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Neil Granitz. The network helps show where Neil Granitz may publish in the future.

Co-authorship network of co-authors of Neil Granitz

This figure shows the co-authorship network connecting the top 25 collaborators of Neil Granitz. A scholar is included among the top collaborators of Neil Granitz based on the total number of citations received by their joint publications. Widths of edges represent the number of papers authors have co-authored together. Node borders signify the number of papers an author published with Neil Granitz. Neil Granitz is excluded from the visualization to improve readability, since they are connected to all nodes in the network.

All Works

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19 of 19 papers shown

Kohli, Chiranjeev, et al.. (2022). Death bells? Branding in the age of smartphones and AI. Journal of Business Strategy. 44(6). 399–405. 3 indexed citations

Pichler, Shaun, Chiranjeev Kohli, & Neil Granitz. (2021). DITTO for Gen Z: A framework for leveraging the uniqueness of the new generation. Business Horizons. 64(5). 599–610. 118 indexed citations

Granitz, Neil, et al.. (2021). Textbooks for the YouTube generation? A case study on the shift from text to video. Journal of Education for Business. 96(5). 299–307. 9 indexed citations

Ramme, Iris, et al.. (2016). Eco-Friendly Behavior A Comparison of Five Countries. SSRN Electronic Journal.

Granitz, Neil & Howard P. Forman. (2015). Building self-brand connections: Exploring brand stories through a transmedia perspective. Journal of Brand Management. 22(1). 38–59. 61 indexed citations

Granitz, Neil, et al.. (2014). Choosing Business as a College Major: A Survey of High School Students. 15. 1. 15 indexed citations

Granitz, Neil, et al.. (2011). Adoption, rejection, or convergence: Consumer attitudes toward book digitization. Journal of Business Research. 65(8). 1219–1225. 42 indexed citations

Granitz, Neil & Stephen K. Koernig. (2011). Web 2.0 and Marketing Education: Explanations and Experiential Applications. Journal of Marketing Education. 33(1). 57–72. 55 indexed citations

Granitz, Neil & Leyland Pitt. (2011). Teaching About Marketing and Teaching Marketing With Innovative Technology. Journal of Marketing Education. 33(2). 127–130. 18 indexed citations

10.

Brodowsky, Glen H., Neil Granitz, & Beverlee B. Anderson. (2008). The Best of Times is Now. Time & Society. 17(2-3). 233–260. 11 indexed citations

11.

Granitz, Neil, Stephen K. Koernig, & Katrin R. Harich. (2008). Now It's Personal. Journal of Marketing Education. 31(1). 52–65. 77 indexed citations

12.

Granitz, Neil, et al.. (2006). Progressive Yet Traditional. Journal of Advertising. 35(2). 81–98. 13 indexed citations

13.

Granitz, Neil, et al.. (2006). Applying Ethical Theories: Interpreting and Responding to Student Plagiarism. Journal of Business Ethics. 72(3). 293–306. 145 indexed citations

14.

Granitz, Neil, et al.. (2004). Creating and Diffusing a Technology Champion Course. Journal of Marketing Education. 26(3). 208–225. 13 indexed citations

15.

Granitz, Neil, et al.. (2003). Applying E-Marketing Strategies to Online Distance Learning. Journal of Marketing Education. 25(1). 16–30. 33 indexed citations

16.

Granitz, Neil. (2003). Individual, Social and Organizational Sources of Sharing and Variation in the Ethical Reasoning of Managers. Journal of Business Ethics. 42(2). 101–124. 39 indexed citations

17.

Granitz, Neil & James Ward. (2001). Actual and Perceived Sharing of Ethical Reasoning and Moral Intent Among In-Group and Out-Group Members. Journal of Business Ethics. 33(4). 299–322. 26 indexed citations

18.

Granitz, Neil. (2001). Active Learning and Morality: Incorporating Greater Meaning into Marketing Education. Marketing Education Review. 11(2). 25–41. 27 indexed citations

19.

Granitz, Neil, et al.. (1996). Virtual Community: a Sociocognitive Analysis. ACR North American Advances. 76 indexed citations

Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.

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