Namita Bhatnagar

435 total citations
18 papers, 313 citations indexed

About

Namita Bhatnagar is a scholar working on Sociology and Political Science, Marketing and Applied Psychology. According to data from OpenAlex, Namita Bhatnagar has authored 18 papers receiving a total of 313 indexed citations (citations by other indexed papers that have themselves been cited), including 11 papers in Sociology and Political Science, 8 papers in Marketing and 4 papers in Applied Psychology. Recurrent topics in Namita Bhatnagar's work include Consumer Behavior in Brand Consumption and Identification (7 papers), Behavioral Health and Interventions (4 papers) and Social and Intergroup Psychology (4 papers). Namita Bhatnagar is often cited by papers focused on Consumer Behavior in Brand Consumption and Identification (7 papers), Behavioral Health and Interventions (4 papers) and Social and Intergroup Psychology (4 papers). Namita Bhatnagar collaborates with scholars based in Canada, United States and India. Namita Bhatnagar's co-authors include M. Sandy Hershcovis, Fang Wan, Malcolm Smith, Sridhar Samu, Lerzan Aksoy, Nicolas Roulin, Selin A. Malkoc, Nicholas H. Lurie, Valarie A. Zeithaml and David Bejou and has published in prestigious journals such as Journal of Applied Psychology, Journal of Business Research and Journal of Business Ethics.

In The Last Decade

Namita Bhatnagar

17 papers receiving 301 citations

Peers — A (Enhanced Table)

Peers by citation overlap · career bar shows stage (early→late) cites · hero ref

Name	h						Papers	Cites
Namita Bhatnagar Canada	9	170	126	85	64	58	18	313
Robert S. Heiser United States	10	148 0.9×	185 1.5×	60 0.7×	18 0.3×	24 0.4×	18	306
Chethana Achar United States	6	121 0.7×	152 1.2×	40 0.5×	43 0.7×	60 1.0×	9	333
Jane So United States	3	108 0.6×	134 1.1×	39 0.5×	40 0.6×	41 0.7×	5	283
Sara Loughran Dommer United States	6	124 0.7×	208 1.7×	55 0.6×	16 0.3×	42 0.7×	17	327
Joon‐Ho Kang South Korea	10	203 1.2×	184 1.5×	86 1.0×	18 0.3×	18 0.3×	39	372
Abdullah J. Sultan Kuwait	7	136 0.8×	184 1.5×	34 0.4×	25 0.4×	28 0.5×	11	331
Tali Te’eni-Harari Israel	11	146 0.9×	119 0.9×	15 0.2×	55 0.9×	25 0.4×	21	298
Allison R. Johnson Canada	9	266 1.6×	348 2.8×	177 2.1×	32 0.5×	12 0.2×	14	501
Aimei LI China	10	136 0.8×	89 0.7×	75 0.9×	11 0.2×	32 0.6×	37	323
Fengyan Cai China	9	177 1.0×	190 1.5×	63 0.7×	12 0.2×	32 0.6×	15	330

Countries citing papers authored by Namita Bhatnagar

Since Specialization

Citations

This map shows the geographic impact of Namita Bhatnagar's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Namita Bhatnagar with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Namita Bhatnagar more than expected).

Fields of papers citing papers by Namita Bhatnagar

Since Specialization

Physical SciencesHealth SciencesLife SciencesSocial Sciences

This network shows the impact of papers produced by Namita Bhatnagar. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Namita Bhatnagar. The network helps show where Namita Bhatnagar may publish in the future.

Co-authorship network of co-authors of Namita Bhatnagar

This figure shows the co-authorship network connecting the top 25 collaborators of Namita Bhatnagar. A scholar is included among the top collaborators of Namita Bhatnagar based on the total number of citations received by their joint publications. Widths of edges represent the number of papers authors have co-authored together. Node borders signify the number of papers an author published with Namita Bhatnagar. Namita Bhatnagar is excluded from the visualization to improve readability, since they are connected to all nodes in the network.

All Works

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18 of 18 papers shown

Roulin, Nicolas, et al.. (2024). When Job Opportunities Go Up in Smoke. Journal of Personnel Psychology. 24(1). 33–43. 2 indexed citations

Roulin, Nicolas & Namita Bhatnagar. (2020). Examining the impact of applicant smoking and vaping habits in job interviews. Human Relations. 74(8). 1211–1239. 5 indexed citations

Hershcovis, M. Sandy & Namita Bhatnagar. (2017). When fellow customers behave badly: Witness reactions to employee mistreatment by customers.. Journal of Applied Psychology. 102(11). 1528–1544. 91 indexed citations

Schilpzand, Pauline, Rajiv Amarnani, Kirsten Robertson, et al.. (2017). Workplace Incivility: New Frontiers and Research Directions. Academy of Management Proceedings. 2017(1). 11372–11372. 1 indexed citations

Roulin, Nicolas & Namita Bhatnagar. (2016). Smoking as a Job Killer: Reactions to Smokers in Personnel Selection. Journal of Business Ethics. 149(4). 959–972. 14 indexed citations

Bhatnagar, Namita, et al.. (2015). Pro-environment advertising messages: the role of regulatory focus. International Journal of Advertising. 35(1). 4–22. 38 indexed citations

Bhatnagar, Namita. (2013). Personality and psychographics. The business & management collection.. 2013(8). e1003521–e1003521. 1 indexed citations

Bhatnagar, Namita & Rajesh V. Manchanda. (2013). Understanding why and how individuals choose to help others: indirect reciprocal considerations and the moderating role of situation severity. Journal of Applied Social Psychology. 43(11). 2185–2194. 3 indexed citations

Bhatnagar, Namita, et al.. (2012). Regulatory fit effects of gender and marketing message content. Journal of Business Research. 66(11). 2245–2251. 36 indexed citations

10.

Bhatnagar, Namita & Fang Wan. (2011). Is Self-Character Similarity Always Beneficial?. Journal of Advertising. 40(2). 39–50. 37 indexed citations

11.

Bhatnagar, Namita, et al.. (2008). Consumer alienation by brands : examining the roles of powerlessness and relationship types. Mspace (University of Manitoba). 3 indexed citations

12.

Bhatnagar, Namita, et al.. (2008). The Impact of Narrative Immersion and Perceived Self-Character Similarity on Evaluations of Product Placements. ACR North American Advances. 1 indexed citations

13.

Bhatnagar, Namita, et al.. (2008). Customer Selection and Prioritization. Journal of Relationship Marketing. 6(3-4). 117–130. 8 indexed citations

14.

Samu, Sridhar & Namita Bhatnagar. (2007). The efficacy of anti‐smoking advertisements: the role of source, message, and individual characteristics. International Journal of Nonprofit and Voluntary Sector Marketing. 13(3). 237–250. 22 indexed citations

15.

Bhatnagar, Namita & Lerzan Aksoy. (2004). Aet Tu, Brutus?@: a Case For Consumer Skepticism and Backlash Against Product Placements. ACR North American Advances. 1 indexed citations

16.

Bhatnagar, Namita, Nicholas H. Lurie, & Valarie A. Zeithaml. (2003). Reasoning About Online and Offline Service Experiences: the Role of Domain-Specificity in the Formation of Service Expectations. Advances in consumer research. 16 indexed citations

17.

Bhatnagar, Namita, Lerzan Aksoy, & Selin A. Malkoc. (2003). Embedding Brands Within Media Content: The Impact of Message, Media, and Consumer Characteristics on Placement Efﬁcacy. 110–127. 30 indexed citations

18.

Bhatnagar, Namita, Nicholas H. Lurie, & Valarie A. Zeithaml. (2002). Reasoning About Online and Offline Service Experiences: the Role of Domain-Specificity. Advances in consumer research. 29(1). 259–260. 4 indexed citations

Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.

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