Namita Bhatnagar
- Sociology and Political Science top 10%
- Marketing top 5%
- Organizational Behavior and Human Resource Management top 10%
- Literature and Literary Theory top 5%
- Applied Psychology top 10%
- Co-authors
- M. Sandy HershcovisFang WanMalcolm SmithLerzan AksoySridhar SamuSelin A. MalkocNicolas RoulinValarie A. Zeithaml
- Topics
- Consumer Behavior in Brand Consumption and Identification (7 papers)Behavioral Health and Interventions (4 papers)Social and Intergroup Psychology (4 papers)
- Partner nations
- CanadaUnited StatesIndia
In The Last Decade
Namita Bhatnagar
17 papers receiving 301 citations
Peers
Comparison fields: 5 of 51
- Sociology and Political Science 170
- Marketing 126
- Organizational Behavior and Human Resource Management 85
- Literature and Literary Theory 64
- Applied Psychology 58
Countries citing papers authored by Namita Bhatnagar
This map shows the geographic impact of Namita Bhatnagar's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Namita Bhatnagar with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Namita Bhatnagar more than expected).
Fields of papers citing papers by Namita Bhatnagar
This network shows the impact of papers produced by Namita Bhatnagar. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Namita Bhatnagar. The network helps show where Namita Bhatnagar may publish in the future.
Co-authorship network of co-authors of Namita Bhatnagar
This figure shows the co-authorship network connecting the top 25 collaborators of Namita Bhatnagar. A scholar is included among the top collaborators of Namita Bhatnagar based on the total number of citations received by their joint publications. Widths of edges represent the number of papers authors have co-authored together. Node borders signify the number of papers an author published with Namita Bhatnagar. Namita Bhatnagar is excluded from the visualization to improve readability, since they are connected to all nodes in the network.
All Works
| # | Work | Indexed citations |
|---|---|---|
| 1 | 2 | |
| 2 | 5 | |
| 3 | 91 | |
| 4 | 1 | |
| 5 | 14 | |
| 6 | 38 | |
| 7 | 1 | |
| 8 | 3 | |
| 9 | 36 | |
| 10 | 37 | |
| 11 | Consumer alienation by brands : examining the roles of powerlessness and relationship types | 3 |
| 12 | The Impact of Narrative Immersion and Perceived Self-Character Similarity on Evaluations of Product Placements | 1 |
| 13 | 8 | |
| 14 | 22 | |
| 15 | Aet Tu, Brutus?@: a Case For Consumer Skepticism and Backlash Against Product Placements | 1 |
| 16 | Reasoning About Online and Offline Service Experiences: the Role of Domain-Specificity in the Formation of Service Expectations | 16 |
| 17 | 30 | |
| 18 | Reasoning About Online and Offline Service Experiences: the Role of Domain-Specificity | 4 |
About Namita Bhatnagar
Namita Bhatnagar is a scholar working on Marketing, Applied Psychology and Organizational Behavior and Human Resource Management, having authored 18 papers that have together received 313 indexed citations. Recurring topics across this work include Consumer Behavior in Brand Consumption and Identification (7 papers), Behavioral Health and Interventions (4 papers) and Social and Intergroup Psychology (4 papers). The work is most often cited by research in Marketing (126 citations), Applied Psychology (58 citations) and Organizational Behavior and Human Resource Management (85 citations). Namita Bhatnagar has collaborated with scholars based in Canada, United States and India. Frequent co-authors include M. Sandy Hershcovis, Fang Wan, Malcolm Smith, Lerzan Aksoy, Sridhar Samu, Selin A. Malkoc, Nicolas Roulin, Valarie A. Zeithaml, Nicholas H. Lurie and Rajesh V. Manchanda. Their work appears in journals such as Journal of Applied Psychology, Journal of Business Research and Journal of Business Ethics.
Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.